Social networking in Canada

The Statista dossier
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Statista dossier on social networking in Canada

This dossier has been compiled to provide statistical information about social networking in Canada.

Table of contents

  • 1. Overview
    • Canada: social network penetration Q3 and Q4 2016

    • Canada weekly usage of social media 2016

    • Canada number of social network users 2015-2022

    • Canada: number of Facebook users 2012-2020

    • Canada: number of Twitter users 2012-2020

    • Number of Instagram users in Canada 2016

    • Canada: LinkedIn user penetration 2015, by region

    • Snapchat user share in Canada 2016, by gender

    • Share of Canadians who have never used selected social media 2016

  • 2. Personal use
    • Canada: share of social media minutes 2015, by platform

    • Social media usage frequency in Canada 2016

    • Canada: daily social networking consumption 2014, by generation

    • Social media network user share in Canada 2014, by gender

    • Canada: social media and web platform usage among youths 2014

  • 3. Business use
    • Canada digital marketing activity usage by businesses 2014-2016

    • Brands' social media presence according to marketers in Canada 2015

    • Canada: SMBs customers engagement frequency 2015, by channel

    • Canada average monthly Facebook brand post volume Q1 2015, by industry

    • Digital marketing activities contributing to success in Canada 2014-2016

    • Increased marketing spending on selected according to marketers in Canada 2015

  • 4. B2C usage and effectiveness
    • Social media uses to interact with marketers according to Canadians 2015, by gender

    • Consumer traffic generated by social networks in Canada 2016

    • Average order value generated by social network leads in Canada 2016

    • Canadian online shopper buy button and social media sponsored links usage 2016

    • Share of Canadian digital buyers purchasing via sponsored links 2015, by gender

    • Share of Canadian digital buyers purchasing via sponsored links 2015, by age

    • Leading reasons to shop via buy button and social media sponsored links Canada 2016

  • 5. Advertising and marketing
    • Digital Market Outlook: social media ad revenue in Canada 2015-2021, by device

    • Social network advertising spending per user in Canada from 2012 to 2015

    • Social media channels influencing purchase decisions among young men in Canada 2015

    • Social media channels influencing purchase decisions among young women in Canada 2015

    • Canada: brand social media page visit reasons 2013-2014

    • Canada: social media usage by shoppers to connect with brands 2014

  • Language: English
  • Released: January 2017
  • Source(s): Statista
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