Social networking in Canada

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Statista dossier on social networking in Canada

This dossier has been compiled to provide statistical information about social networking in Canada.

Table of contents

  • 1. Overview
    • Canada: social network penetration Q2 and Q3 2017

    • Canada number of social network users 2015-2022

    • Canada: weekly social media use 2017, by age group

    • Social media network user share in Canada 2017

    • Share of Canadians who have never used selected social media 2016

    • Canada: number of Facebook users 2012-2020

    • Facebook user share in Canada 2018, by gender

    • Facebook user share in Canada 2018, by age group

    • Canada: number of Twitter users 2012-2020

    • Snapchat user share in Canada 2016, by gender

    • Number of Instagram users in Canada 2016

    • Instagram user share in Canada 2018, by gender

    • Instagram user share in Canada 2018, by age group

    • Canada mobile social media visit share 2018

  • 2. Personal use
    • Social media usage frequency in Canada 2016

    • Weekly social media checking in Canada 2018, by device

    • Facebook user behavior and activity levels Canada 2017

    • Twitter user behavior and activity levels Canada 2017

    • Instagram user behavior and activity levels Canada 2017

    • Canada frequency of use of Facebook products and services 2018, by gender

    • Canada frequency of use of Facebook products and services 2018, by age group

    • Positive interactions on social media in Canada 2017

    • Negative interactions on social media in Canada 2017

    • Canadians who trust Facebook with their personal information 2018

    • Canadians who trust Twitter with their personal information 2018

    • Reddit account users in Canada 2017, by gender

  • 3. Business use
    • Canada digital marketing activity usage by businesses 2014-2016

    • Digital marketing activities contributing to success in Canada 2014-2016

    • Increased marketing spending on selected according to marketers in Canada 2016-2018

    • CEOs usage of selected social media in Canada in 2016

    • CEOs usage of social media in Canada in 2016

    • CEOs usage of social media in Canada in 2016, by industry

    • CEOs social media content types posted in Canada in 2016

    • Consumer traffic generated by social networks in Canada 2016

    • Average order value generated by social network leads in Canada 2016

    • Canadian online shopper buy button and social media sponsored links usage 2016

    • Leading reasons to shop via buy button and social media sponsored links Canada 2016

  • 4. Advertising and marketing
    • Digital Market Outlook: social media ad revenue in Canada 2015-2021, by device

    • Most popular brands on Facebook in Canada 2018, by audience

    • Most popular brands on Twitter in Canada 2018, by audience

    • Canadian opinions on Facebook's influence on consumer choices 2018, by age group

    • Canadian opinions on Facebook's influence on consumer choices 2018, by gender

    • Most influential social media for holiday purchases in Canada 2017

    • Social media brand engagement among Canadian consumers 2016

    • Share of time spent communicating with brands on social media 2016, by gender

  • 5. Influencer Marketing
    • Fastest-growing Instagram influencers in Canada 2018

    • Social media profile types followed by young Canadians 2016

    • Social media profile types followed by young Canadians 2016, by gender

    • Social media profile types followed by young Canadians 2016, by age

    • Social media content creator influence on product purchases 2016, by category

    • Social media posts influencing purchasing decisions among young Canadians 2016

  • 6. Social media and TV
    • Timeframe when Canadians tweet about TV shows 2017

    • Canadians tweeting while watching TV shows 2017, by age group

    • Reasons why Canadians use Twitter while watching TV 2017

    • Leading Canadian TV network on selected social media 2017, by interactions

    • Leading Canadian TV networks on selected social media 2017, by audience size

  • Language: English
  • Released: 2018
  • Source(s): Statista
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