Social media marketing in the United States

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Statista Dossier on social media marketing and advertising in the United States

Table of contents

    • Digital Market Outlook: social media ad spend in the U.S. 2017-2025

    • Digital Market Outlook: social media ad spend per internet user U.S. 2017-2025

    • Mobile ad spend in the U.S. 2017-2025, by format

    • Digital ad impressions in the U.S. 2018.2021, by site type

    • Ad spend vs. media time gap in the U.S. 2022

    • Social media marketing penetration in the U.S. 2013-2022

    • Social media marketing goals of U.S. businesses 2021

    • Importance of digital media types in marketing in the U.S. 2021

    • Importance of social media platforms in communications strategies U.S. 2020

    • Most sought-after skillsets in content marketing in the U.S. 2020

    • Content types valuable for social media marketing in the U.S. 2021

    • Share of digital in media budgets in the U.S. 2021, by format

    • U.S. businesses social media marketing budget share 2015-2022

    • U.S. businesses social media marketing budget share 2021, by industry

    • Ability to measure digital advertising ROI among retailers in the U.S. 2020

    • Top channels to explain product benefits in the U.S. & Canada 2021

    • Ad media influencing purchase processes of U.S. social media users 2021

    • Ad types most effective in targeting U.S. social media users 2021

    • Information sources influencing purchase decisions in the U.S. 2021

    • Share of U.S. consumers influenced by social media ads 2020

    • Share of U.S. consumers influenced by social media ads 2021, by age

    • Effectiveness of social media marketing in the U.S. 2021

    • Most effective influencer content types in the U.S. 2021

    • Social media platforms used by marketers worldwide 2021

    • Most important social media platforms in communications content strategies U.S 2020

    • Leading social media used by small businesses for advertising in the U.S. 2021

    • Leading retail digital marketing platforms in the U.S. 2020

    • Most popular social media for influencer marketing in the U.S. 2021

    • Social media platforms consumers want brands to use in the U.S. 2021

    • Features of social media marketing making a brand attractive in the U.S. 2021

    • Actions consumers take when they follow brands on social in the U.S. 2021

    • Ways consumers engage with brands on social media in the U.S. 2021

    • Brand social media actions influencing purchase decisions in the U.S. 2021

    • Leading channels to contact businesses for consumers in U.S. and Australia 2021

    • Influencer ad formats referred by U.S. social media users 2021

    • Trust in advertising in the U.S. 2021, by medium

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