Trade show and event marketing

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Statista dossier on trade show and event marketing

This dossier has been compiled to provide statistical information about trade show marketing in the United States and worldwide.

Table of contents

  • 1. Global overview
    • Largest exhibition halls in the world by hall capacity 2019

    • Most used channels for trade show marketing worldwide 2019

    • Most effective channels for trade show marketing worldwide 2019

    • Most important issues facing the exhibition industry worldwide 2020

    • Strategic activity priorities of the exhibition industry, by region 2020

    • Strategic location priorities of the exhibition industry worldwide 2020

    • Revenue of leading trade fair organizers worldwide 2018

  • 2. U.S. overview
    • B2B trade show market size in the U.S. 2012-2023

    • Marketing services spending in the U.S. 2017-2020, by category

    • Distribution of revenue from events and trade shows in the U.S. 2019, by source

    • Exhibition industry revenue growth in the U.S. 2011-2020

    • Economic value of meetings and exhibitions to host destinations in the U.S. 2019

    • Leading trade shows in the U.S. in 2019, by area

    • Change in exhibitions industry metrics in the U.S. Q1 2020

  • 3. Exhibitors and visitors
    • Event budget share devoted to exhibitor vs. visitor promotion worldwide 2019

    • Change in number of exhibitors at trade shows in the U.S. 2011-2020

    • Number of trade shows U.S. companies attended 2015-2020, by type

    • Number of visitors at conventions and exhibitions in the U.S. 2019

    • Change in attendance at meetings and events in the U.S. 2011-2020

    • Leading challenges to growing trade show attendance worldwide 2019

  • 4. Budget, ROI & strategies
    • Change in convention and meeting budget in the U.S. 2011-2020

    • Planned change in spending on corporate events in the U.S. in 2020, by type of event

    • Confidence in future trade show marketing results in the U.S. in 2020

    • Perceived effectiveness of trade show marketing in the U.S. 2020

    • Outsourcing of meeting-related services in the U.S. 2019

  • 5. Coronavirus impact in the U.S.
    • U.S. event professionals revising budgets and revenues due to COVID 19 in 2020

    • U.S. event professionals revenue expectations due to COVID-19 in 2020

    • U.S. event professionals cancelling or postponing events due to COVID 19 in 2020

    • B2B marketers reallocating live events budgets in the U.S. due to COVID-19 in 2020

    • B2B marketers replacing live events with webinars in the U.S. due to COVID-19 in 2020

    • U.S. event professionals adjusting to virtual events due to COVID 19 in 2020

    • U.S. event professionals' jobs kills needed due to COVID-19 in 2020

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