Trade show and event marketing

B2B trade show market size in the U.S. 2012-2024

Marketing services spending in the U.S. 2017-2021, by category

Distribution of revenue from events and trade shows in the U.S. 2019, by source

Exhibition industry revenue growth in the U.S. 2011-2020

Economic value of meetings and exhibitions to host destinations in the U.S. 2019

Leading trade shows in the U.S. in 2019, by area

Change in exhibitions industry metrics in the U.S. Q1 2020

Event budget share devoted to exhibitor vs. visitor promotion worldwide 2019

Change in number of exhibitors at trade shows in the U.S. 2011-2020

Number of trade shows U.S. companies attended 2015-2021, by type

Number of visitors at conventions and exhibitions in the U.S. 2019

Change in attendance at meetings and events in the U.S. 2011-2020

Leading challenges to growing trade show attendance worldwide 2019

Change in convention and meeting budget in the U.S. 2011-2020

Change in spending on corporate marketing events in the U.S. in 2021, by event type

Confidence in future trade show marketing results in the U.S. in 2020

Perceived effectiveness of trade show marketing in the U.S. 2020

Outsourcing of meeting-related services in the U.S. 2019

U.S. event professionals revising budgets and revenues due to COVID 19 in 2020

U.S. event professionals revenue expectations due to COVID-19 in 2020

U.S. event professionals cancelling or postponing events due to COVID 19 in 2020

B2B marketers reallocating live events budgets in the U.S. due to COVID-19 in 2020

B2B marketers replacing live events with webinars in the U.S. due to COVID-19 in 2020

U.S. event professionals adjusting to virtual events due to COVID 19 in 2020

U.S. event professionals' job skills needed due to COVID-19 in 2020