Trade show marketing

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Statista dossier on trade show marketing

This dossier has been compiled to provide statistical information about trade show marketing in the United States and worldwide.

Table of contents

  • 1. Global overview

    • Global B2B events industry revenue 2014-2016

    • Global B2B events industry revenue 2016, by region

    • Leading B2B events operators 2016

    • Revenue of leading trade fair organizers worldwide 2017

    • Largest exhibition halls in the world by hall capacity 2018

    • Most important issues facing the exhibition industry worldwide 2018

    • Most effective marketing channels for event promotion worldwide 2016, by region

  • 2. U.S. overview

    • Revenue of B2B media & information industry in the U.S. 2015-2017, by source

    • B2B trade show market size in the U.S. 2012-2021

    • Convention and trade show organizers revenue in the U.S. 2010-2022

    • Distribution of revenue from events and trade shows in the U.S. 2017, by source

    • Exhibition industry revenue growth in the U.S. 2011-2018

    • Economic value of meetings and exhibitions to host destinations in the U.S. 2017

    • States with the most exhibition space in the U.S. as of June 2017

    • Leading trade shows in the U.S. in 2017, by area

    • Change in exhibitions industry metrics in the U.S. Q3 2018

  • 3. Exhibitors

    • Trade fair visits marketing adoption among SMEs in the U.S. 2016

    • Change in number of exhibitors at trade shows in the U.S. 2011-2018

    • Number of trade shows U.S. companies attended 2015-2018, by type

    • Small businesses in the U.S. - top marketing tools 2016

    • Reasons why marketers prefer attending smaller trade shows 2017

    • Reasons why big trade show attendees felt disappointed with them 2017

  • 4. Budget & ROI

    • Planned change to trade show budgets in the U.S. in 2018

    • Planned change in spending on corporate events in the U.S. in 2018, by type of event

    • Change in convention and meeting budget in the U.S. 2011-2018

    • Leading metrics used to measure exhibit and event ROI worldwide 2016

    • Trade show sponsorship sales change perception in the U.S. 2014-2017

    • Trade show profitability increase expectations in the U.S. 2014-2017

  • 5. Strategies and effectiveness

    • Leading event marketing goals and strategies worldwide in 2017

    • Leading resources used to manage in-person events worldwide 2017

    • Most effective channels for B2B event marketing promotion worldwide 2017

    • Most effective channels for event marketing promotion worldwide 2017

    • Most effective channels for B2C event marketing promotion worldwide 2017

    • Reasons why big trade show attendees felt disappointed with their media coverage 2017

    • View of social media usage effectiveness during trade shows 2017

  • 6. Visitors

    • Leading methods of event discovery according to attendees worldwide in 2017

    • Effectiveness of social media in event attendee acquisition in the U.S. 2018

    • Effectiveness of retargeting in event attendee acquisition in the U.S. 2018

    • Satisfaction with exhibition experience among visitors worldwide 2016, by region

    • Influence of events on purchase intent in the U.S. 2016

    • Influence of trade show attendance on purchase decision in the U.S. 2001-2015

    • Time trade show visitors spent viewing exhibits in the U.S. 2001-2015

    • First time trade show visitors in the U.S. 2001-2015

    • Trade show visitors: net buying influence in the U.S. 2010-2015

    • Factors influencing purchase decision during events in the U.S. 2015

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