Trade show and event marketing

Trade show and event marketing
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Statista Dossier on trade show and event marketing

Table of contents

    • Challenges of the exhibition and trade show industry worldwide 2021-2022

    • Strategic activity priorities of the exhibition industry, by region 2020

    • Strategic location priorities of the exhibition industry worldwide 2020

    • Revenue of leading trade fair organizers worldwide 2019

    • Largest exhibition halls in the world by hall capacity 2019

    • B2B trade show market size in the U.S. 2012-2026

    • Average trade show budget in the U.S. 2020-2022

    • Exhibition industry revenue growth in the U.S. 2011-2022

    • Change in exhibitions industry metrics in the U.S. Q2 2022

    • Best U.S. exhibition venues 2022, by quality score

    • Largest U.S. convention centers 2021

    • Median annual wage of meeting, convention, and event planners in the U.S. 2020

    • Meeting, convention, and event planning jobs in the U.S. 2020-2030, by category

    • Largest employers of meeting, convention, and event planners in the U.S. 2020

    • Number of trade shows U.S. companies attended 2015-2022, by type

    • Change in number of exhibitors at trade shows in the U.S. 2011-2020

    • Change in attendance at meetings and events in the U.S. 2011-2020

    • Event budget share devoted to exhibitor vs. visitor promotion worldwide 2019

    • Change in spending on corporate marketing events in the U.S. in 2022, by event type

    • Change in convention and meeting budget in the U.S. 2011-2020

    • Confidence in trade show marketing in the U.S. in 2020

    • Perceived effectiveness of trade show marketing in the U.S. in 2022

    • U.S. event professionals revising budgets and revenues due to COVID 19 in 2020

    • U.S. event professionals revenue expectations due to COVID-19 in 2020

    • U.S. event professionals cancelling or postponing events due to COVID 19 in 2020

    • B2B marketers reallocating live events budgets in the U.S. due to COVID-19 in 2020

    • B2B marketers replacing live events with webinars in the U.S. due to COVID-19 in 2020

    • U.S. event professionals adjusting to virtual events due to COVID 19 in 2020

    • U.S. event professionals' job skills needed due to COVID-19 in 2020

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