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Trade show marketing
Trade show marketing


- Detailed references
- Editorially prepared
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Statista dossier on trade show marketing
Table of contents
- 1. Global overview
Global B2B events industry revenue 2014-2016
Global B2B events industry revenue 2016, by region
Leading B2B events operators 2016
Revenue of leading trade fair organizers worldwide 2017
Largest exhibition halls in the world by hall capacity 2018
Most important issues facing the exhibition industry worldwide 2018
Most effective marketing channels for event promotion worldwide 2016, by region
- 2. U.S. overview
Revenue of B2B media & information industry in the U.S. 2015-2017, by source
B2B trade show market size in the U.S. 2012-2021
Convention and trade show organizers revenue in the U.S. 2010-2022
Distribution of revenue from events and trade shows in the U.S. 2017, by source
Exhibition industry revenue growth in the U.S. 2011-2018
Economic value of meetings and exhibitions to host destinations in the U.S. 2017
States with the most exhibition space in the U.S. as of June 2017
Leading trade shows in the U.S. in 2017, by area
Change in exhibitions industry metrics in the U.S. Q3 2018
- 3. Exhibitors
Trade fair visits marketing adoption among SMEs in the U.S. 2016
Change in number of exhibitors at trade shows in the U.S. 2011-2018
Number of trade shows U.S. companies attended 2015-2018, by type
Small businesses in the U.S. - top marketing tools 2016
Reasons why marketers prefer attending smaller trade shows 2017
Reasons why big trade show attendees felt disappointed with them 2017
- 4. Budget & ROI
Planned change to trade show budgets in the U.S. in 2018
Planned change in spending on corporate events in the U.S. in 2018, by type of event
Change in convention and meeting budget in the U.S. 2011-2018
Leading metrics used to measure exhibit and event ROI worldwide 2016
Trade show sponsorship sales change perception in the U.S. 2014-2017
Trade show profitability increase expectations in the U.S. 2014-2017
- 5. Strategies and effectiveness
Leading event marketing goals and strategies worldwide in 2017
Leading resources used to manage in-person events worldwide 2017
Most effective channels for B2B event marketing promotion worldwide 2017
Most effective channels for event marketing promotion worldwide 2017
Most effective channels for B2C event marketing promotion worldwide 2017
Reasons why big trade show attendees felt disappointed with their media coverage 2017
View of social media usage effectiveness during trade shows 2017
- 6. Visitors
Leading methods of event discovery according to attendees worldwide in 2017
Effectiveness of social media in event attendee acquisition in the U.S. 2018
Effectiveness of retargeting in event attendee acquisition in the U.S. 2018
Satisfaction with exhibition experience among visitors worldwide 2016, by region
Influence of events on purchase intent in the U.S. 2016
Influence of trade show attendance on purchase decision in the U.S. 2001-2015
Time trade show visitors spent viewing exhibits in the U.S. 2001-2015
First time trade show visitors in the U.S. 2001-2015
Trade show visitors: net buying influence in the U.S. 2010-2015
Factors influencing purchase decision during events in the U.S. 2015
More than 7,500
companies trust
Statista
- National trade fairs in Germany 2005-2017National trade fairs in Germany 2005-2017
- Visitors to national trade fairs in Germany 2003-2017Visitors to national trade fairs in Germany 2003-2017
- Regional trade fairs in Germany 2005-2017Regional trade fairs in Germany 2005-2017
- Regions of origin of foreign exhibitors at national trade fairs in Germany 2016-2017Regions of origin of foreign exhibitors at national trade fairs in Germany 2016-2017
- Foreign visitors to national trade fairs in Germany 2003-2017Foreign visitors to national trade fairs in Germany 2003-2017
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron about Statista CEO, MindShare Germany
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