Trade show and event marketing

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on trade show and event marketing

This dossier has been compiled to provide statistical information about trade show marketing in the United States and worldwide.

Table of contents

  • 1. Global overview
    • Revenue of leading trade fair organizers worldwide 2018

    • Largest exhibition halls in the world by hall capacity 2018

    • Share of marketing budgets spent on event marketing worldwide 2018

    • Leading event types hosted or sponsored for marketing purposes worldwide 2018

    • Important marketing metrics according to brand and event marketers worldwide 2018

    • Most important issues facing the exhibition industry worldwide 2019

    • Strategic activity priorities of the exhibition industry, by region 2019

    • Strategic location priorities of the exhibition industry worldwide 2019

  • 2. U.S. overview
    • B2B trade show market size in the U.S. 2012-2023

    • Marketing services spending in the U.S. 2017-2020, by category

    • Industry revenue of “convention and trade show organizers“ in the U.S. 2011-2023

    • Distribution of revenue from events and trade shows in the U.S. 2018, by source

    • Exhibition industry revenue growth in the U.S. 2011-2019

    • Economic value of meetings and exhibitions to host destinations in the U.S. 2018

    • Leading trade shows in the U.S. in 2018, by area

    • Change in exhibitions industry metrics in the U.S. Q3 2019

  • 3. Exhibitors and visitors
    • Change in number of exhibitors at trade shows in the U.S. 2011-2019

    • Number of trade shows U.S. companies attended 2015-2019, by type

    • Number of visitors at conventions and exhibitions in the U.S. 2018

    • Change in attendance at meetings and events in the U.S. 2011-2019

    • Effectiveness of retargeting in event attendee acquisition in the U.S. 2018

    • Influence of retail events and experiences on U.S./Canada consumers' views 2018

  • 4. Budget, ROI & strategies
    • Planned change to trade show budgets in the U.S. in 2019

    • Planned change in spending on corporate events in the U.S. in 2019, by type of event

    • Change in convention and meeting budget in the U.S. 2011-2019

    • Trade show sponsorship sales change perception in the U.S. 2014-2018

    • Confidence in future trade show marketing results in the U.S. in 2019

    • Perceived effectiveness of trade show marketing in the U.S. 2019

    • Outsourcing of meeting-related services in the U.S. 2018

More than 7,500
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!