Trade show marketing in the U.S.

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Statista dossier on trade show marketing in the U.S.

This dossier has been compiled to provide statistical information about trade show marketing in the United States.

Table of contents

  • 1. Global overview
    • Global B2B events industry revenue 2014-2015

    • Global B2B events industry revenue 2015, by region

    • Revenue of leading trade fair organizers worldwide 2014

    • Largest exhibition halls in the world by hall capacity 2016

    • Most important issues facing the exhibition industry worldwide 2017

  • 2. U.S. overview
    • Revenue of B2B media industry in the U.S. 2008-2015, by source

    • Distribution of revenue from events and trade shows in the U.S. 2016, by source

    • Exhibition industry revenue growth in the U.S. 2011-2017

    • Economic value of meetings and exhibitions to host destinations in the U.S. 2016

    • States with the most exhibition space in the U.S. as of June 2016

    • Leading trade shows in the U.S. in 2015, by area

  • 3. Exhibitors
    • Trade fair visits marketing adoption among SMEs in the U.S. 2016

    • Change in number of exhibitors at trade shows in the U.S. 2011-2017

    • Number of trade shows U.S. companies attended 2015-2017, by type

    • Anticipated participation in international exhibitions by U.S. companies 2014-2016

    • Level of interest in environment-friendly exhibiting in the U.S. 2014

    • Small businesses in the U.S. - top marketing tools 2016

  • 4. Budget & ROI
    • Planned change to trade show budgets in the U.S. in 2017

    • Trade show exhibitors marketing spending in the U.S. 2014, by channel

    • Change in convention and meeting budget in the U.S. 2011-2017

    • Share of US companies' exhibiting budget dedicated to international trade shows 2014

    • Leading way of measuring exhibit ROI in the U.S. 2015

    • Event marketing programs ROI in the U.S. 2015

  • 5. Strategies and effectiveness
    • Leading event marketing goals and strategies in the U.S. 2015

    • Leading objectives for exhibiting in the U.S. 2014

    • Use of event marketing in the U.S. 2014

    • Importance of F2F marketing during purchase process in the U.S. 2015

    • Digital marketing tactics used by U.S. trade show exhibitors 2014

    • Marketing channels crucial to U.S. small businesses growth 2016

  • 6. Visitors
    • Influence of trade show attendance on purchase decision in the U.S. 2001-2015

    • Time trade show visitors spent viewing exhibits in the U.S. 2001-2015

    • First time trade show visitors in the U.S. 2001-2015

    • Trade show visitors: net buying influence in the U.S. 2010-2015

    • Reasons for not attending a trade show in the U.S. 2014

    • Influence of events on purchase intent in the U.S. 2016

    • Factors influencing purchase decision during events in the U.S. 2015

  • Language: English
  • Released: July 2016
  • Source(s): Statista
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