Trade show and event marketing

Statistics report on trade show and event marketing

Trade show and event marketing

A compilation of the latest data on trade show and event marketing worldwide, with a strong focus on the United States. The report provides an overview of the global and U.S. markets before delving into details of employment and employers' perspectives in the U.S. It also features an outlook on the challenges to the industry worldwide.

Table of contents

Global overview

  • Premium Statistic Challenges of the global exhibition and trade show industry 2022
  • Premium Statistic Revenue of selected trade fair organizers worldwide 2019-2022
  • Premium Statistic Event formats planned worldwide 2023
  • Premium Statistic Largest exhibition halls worldwide 2022, by gross hall capacity

U.S. overview

  • Premium Statistic B2B trade show market size in the U.S. 2018-2027
  • Basic Statistic Average trade show budget in the U.S. 2020-2023
  • Premium Statistic Quarterly change in the exhibition industry revenue in the U.S. 2011-2023
  • Premium Statistic Change in exhibitions industry metrics in the U.S. Q1 2023
  • Basic Statistic Number of trade shows B2B professionals exhibited at in the U.S. 2015-2023, by type
  • Premium Statistic Best U.S. exhibition venues 2022, by quality score
  • Premium Statistic Largest U.S. convention centers 2021


  • Premium Statistic U.S. meeting, convention, and event planners' median annual wage 2022, by segment
  • Premium Statistic Meeting, convention, and event planning jobs in the U.S. 2022-2032, by category
  • Premium Statistic Largest employers of meeting, convention, and event planners in the U.S. 2022

U.S. industry's perspective

  • Basic Statistic Planned annual change in trade show budgets in the U.S. 2023
  • Basic Statistic Exhibitors' confidence in trade shows achieving better results in the U.S. 2023
  • Basic Statistic Perceived effectiveness of trade show marketing in the U.S. 2023
  • Premium Statistic Change in spending on corporate marketing events in the U.S. 2023
  • Premium Statistic Change in trade show spending on selected exhibit-related line items in the U.S. 2023

Global challenges

  • Premium Statistic Main financial obstacles for business event planning worldwide 2023
  • Premium Statistic Main aspects influencing the event industry worldwide 2023
  • Premium Statistic Change in the event industry's revenue worldwide 2023
  • Premium Statistic Change in business events' registrations worldwide 2023

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.


Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)