Trade show marketing

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on trade show marketing

This dossier has been compiled to provide statistical information about trade show marketing in the United States and worldwide.

Table of contents

  • 1. Global overview
    • Global B2B events industry revenue 2014-2016

    • Global B2B events industry revenue 2016, by region

    • Leading B2B events operators 2016

    • Revenue of leading trade fair organizers worldwide 2017

    • Largest exhibition halls in the world by hall capacity 2018

    • Most important issues facing the exhibition industry worldwide 2018

    • Most effective marketing channels for event promotion worldwide 2016, by region

  • 2. U.S. overview
    • Revenue of B2B media industry in the U.S. 2008-2016, by source

    • B2B trade show market size in the U.S. 2012-2021

    • convention and trade show organizers revenue in the USA 2010-2022

    • Distribution of revenue from events and trade shows in the U.S. 2017, by source

    • Exhibition industry revenue growth in the U.S. 2011-2018

    • Economic value of meetings and exhibitions to host destinations in the U.S. 2017

    • States with the most exhibition space in the U.S. as of June 2017

    • Leading trade shows in the U.S. in 2017, by area

    • Change in exhibitions industry metrics in the U.S. Q1 2018

  • 3. Exhibitors
    • Trade fair visits marketing adoption among SMEs in the U.S. 2016

    • Change in number of exhibitors at trade shows in the U.S. 2011-2018

    • Number of trade shows U.S. companies attended 2015-2018, by type

    • Small businesses in the U.S. - top marketing tools 2016

    • Reasons why marketers prefer attending smaller trade shows 2017

    • Reasons why big trade show attendees felt disappointed with them 2017

  • 4. Budget & ROI
    • Planned change to trade show budgets in the U.S. in 2018

    • Planned change in spending on corporate events in the U.S. in 2018, by type of event

    • Change in convention and meeting budget in the U.S. 2011-2018

    • Leading metrics used to measure exhibit and event ROI worldwide 2016

    • Trade show sponsorship sales change perception in the U.S. 2014-2017

    • Trade show profitability increase expectations in the U.S. 2014-2017

  • 5. Strategies and effectiveness
    • Leading event marketing goals and strategies worldwide in 2017

    • Leading resources used to manage in-person events worldwide 2017

    • Most effective channels for B2B event marketing promotion worldwide 2017

    • Most effective channels for event marketing promotion worldwide 2017

    • Most effective channels for B2C event marketing promotion worldwide 2017

    • Reasons why big trade show attendees felt disappointed with their media coverage 2017

    • View of social media usage effectiveness during trade shows 2017

  • 6. Visitors
    • Leading methods of event discovery according to attendees worldwide in 2017

    • Effectiveness of social media in event attendee acquisition in the U.S. 2018

    • Effectiveness of retargeting in event attendee acquisition in the U.S. 2018

    • Satisfaction with exhibition experience among visitors worldwide 2016, by region

    • Influence of events on purchase intent in the U.S. 2016

    • Influence of trade show attendance on purchase decision in the U.S. 2001-2015

    • Time trade show visitors spent viewing exhibits in the U.S. 2001-2015

    • First time trade show visitors in the U.S. 2001-2015

    • Trade show visitors: net buying influence in the U.S. 2010-2015

    • Factors influencing purchase decision during events in the U.S. 2015

More than 7,500
companies
trust
Statista
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily. We are happy to help!

News