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Confidence in future trade show marketing results in the U.S. in 2018
Confidence in future trade show marketing results in the U.S. in 2018
How confident are you that your trade show program will achieve better results in 2018 than it did in 2017?
This statistic shows the reported level of exhibitor confidence in the results their trade show programs would receive in the United States in 2018. The statistic shows that 68 percent of respondents were confident, while 16 percent were extremely confident of their future program's success.
How confident are you that your trade show program will achieve better results in 2018 than it did in 2017?
Loading statistic...
| Share of respondents | |
|---|---|
| Extremely doubtful | 1% |
| Doubtful | 15% |
| Confident | 68% |
| Extremely confident | 16% |
| Share of respondents | |
|---|---|
| Extremely doubtful | 1% |
| Doubtful | 15% |
| Confident | 68% |
| Extremely confident | 16% |
© Statista 2019
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Description
Source
More information
This statistic shows the reported level of exhibitor confidence in the results their trade show programs would receive in the United States in 2018. The statistic shows that 68 percent of respondents were confident, while 16 percent were extremely confident of their future program's success.
Show more- Show sources information
- Show publisher information
- Release date
- March 2018
- Region
- United States
- Survey time period
- 2018
- Number of respondents
- 400 respondents
- Special properties
- Among marketers/exhibitors
- Method of interview
- Face-to-face interview
- Supplementary notes
- The source does not provide information on the exact survey date.
Source
- Show sources information
- Show publisher information
- Release date
- March 2018
More information
- Region
- United States
- Survey time period
- 2018
- Number of respondents
- 400 respondents
- Special properties
- Among marketers/exhibitors
- Method of interview
- Face-to-face interview
- Supplementary notes
- The source does not provide information on the exact survey date.
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Statistics on "Trade show marketing "
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- Economic value of meetings and exhibitions to host destinations in the United States in 2017Economic value of meetings and exhibitions to host destinations in the U.S. 2017
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- Perceived change in trade show and exhibit sponsorship sales according to event organizers in United States from 2014 to 2017Trade show sponsorship sales change perception in the U.S. 2014-2017
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- Level of satisfaction with exhibition experience among visitors worldwide as of November 2016, by regionSatisfaction with exhibition experience among visitors worldwide 2016, by region
- Influence of branded events on consumer purchase intent in the United States in 2016Influence of events on purchase intent in the U.S. 2016
- Share of trade show visitors planning to buy exhibited products or services in United States from 2001 to 2015Influence of trade show attendance on purchase decision in the U.S. 2001-2015
- Average time trade show visitors spent viewing exhibits in the United States from 2001 to 2015 (in hours)Time trade show visitors spent viewing exhibits in the U.S. 2001-2015
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Perceived effectiveness of trade show marketing in the U.S. 2018
- Planned change to trade show budgets in the U.S. in 2018, by type of expense
- Trade show revenue in China 2010-2019
- Square footage of expositions in the U.S. 2011-2017
- Planned change in shows attended in the U.S. in 2014, by type of show
- Level of interest in environment-friendly exhibiting in the U.S. 2007-2014
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Statistics on "Trade show marketing "
- Business-to-business (B2B) events industry revenue worldwide from 2014 to 2016 (in billion U.S. dollars)
- Distribution of the business-to-business (B2B) events industry revenue worldwide in 2016, by region
- Leading business-to-business (B2B) events operators in 2016, by market share (based on revenue)
- Revenue of leading trade fair organizers worldwide in 2017 (in million euros)
- Ranking of the world's largest exhibition halls in 2018, by gross hall capacity (in square meters)
- Most important issues facing the exhibition industry worldwide as of December 2018
- Leading marketing channels considered as most effective in promoting events worldwide as of October 2016, by region
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)
- Value of the B2B trade show market in the United States from 2012 to 2021 (in billion U.S. dollars)
- Convention and trade show organizers revenue in the U.S. 2010-2022 (in billion U.S. dollars)
- Distribution of revenue from events and trade shows in the United States in 2017, by source
- Growth of exhibition industry revenue in the United States from 1st quarter 2011 to 3rd quarter 2018
- Economic value of meetings and exhibitions to host destinations in the United States in 2017
- States with the largest amount of exhibition space in the United States as of June 2017 (in million square feet)
- Leading trade shows in the United States in 2017, by area (in square feet)
- Change in exhibitions industry metrics in the United States in 3rd quarter 2018
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Change in number of exhibitors at largest trade shows in the United States from 2011 to 2018
- Number of trade shows attended by business professionals in the United States from 2015 to 2018, by type
- Use of selected marketing tools among small businesses in the United States as of November 2016
- Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017
- Leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017
- Compared to 2017, will your company increase, decrease or maintain its trade show budget for 2018?
- Will your organization increase, decrease or maintain spending on the following types of corporate events in 2018?
- Change in convention and meeting budget in the United States from 2011 to 2018
- Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016
- Perceived change in trade show and exhibit sponsorship sales according to event organizers in United States from 2014 to 2017
- Expected increase in trade show profits according to executives in United States from 2014 to 2017
- Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017
- Leading resources and technologies used to manage in-person events according to marketers worldwide as of April 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2B marketers worldwide as of September 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to marketers worldwide as of September 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2C marketers worldwide as of September 2017
- Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017
- Perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017
- Leading ways event attendees learn about events worldwide as of 2017
- Effectiveness of social media in attracting event attendees according to marketers in United States as of January 2018
- Effectiveness of remarketing in attracting event attendees according to marketers in United States as of January 2018
- Level of satisfaction with exhibition experience among visitors worldwide as of November 2016, by region
- Influence of branded events on consumer purchase intent in the United States in 2016
- Share of trade show visitors planning to buy exhibited products or services in United States from 2001 to 2015
- Average time trade show visitors spent viewing exhibits in the United States from 2001 to 2015 (in hours)
- Share of trade show visitors attending that trade show for the first time in the United States from 2001 to 2015
- Share of trade show visitors with buying influence in the United States in 2010 to 2015
- If you did buy the product/service being promoted at the event, what most influenced your decision to purchase during your visit?
- How do you feel about the effectiveness of trade shows as a marketing medium?
- Do you plan to increase, decrease of maintain your spending on the following budget line items in 2018?
- Trade show revenue in China from 2010 to 2019 (in billion U.S. dollars)
- Average area of largest expositions in the United States from 2011 to 2017 (in square feet)
- Do you plan to increase, decrease or maintain the number of shows you attend in 2014?
- What is your personal level of interest in environment-friendly exhibiting?
- Do you personally understand how to evaluate suppliers and/or products to determine whether or not they are environment-friendly or sustainable?
- On average, what percentage of the leads you collect at trade shows ultimately convert to sales?
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