Confidence in future trade show marketing results in the U.S. in 2020
In a survey of marketers and exhibitors in the United States gauging the state of the exhibition industry, respondents were asked about their level of confidence regarding the effectiveness of their trade show in 2020. The results indicate that 66 percent of respondents were confident, while 17 percent were extremely confident of their future program's success. However, the study was conducted before the global coronavirus outbreak, which largely impacted the exhibition industry in 2020.
