Confidence in trade show marketing in the U.S. in 2020

In a survey of marketers and exhibitors in the United States gauging the state of the exhibition industry, respondents were asked about their confidence in the effectiveness of their trade shows in 2020. The results indicate that 66 percent of respondents felt sure about their shows' success, while 15 percent said they felt doubtful. It is worth noting that the survey was conducted before the coronavirus pandemic impacted the industry.