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Confidence in future trade show marketing results in the U.S. in 2019
Confidence in future trade show marketing results in the U.S. in 2019
How confident are you that your trade show program will achieve better results in 2098 than it did in 2018?
by A. Guttmann,
last edited
Aug 1, 2019
This statistic shows the reported level of exhibitor confidence in the results their trade show programs would receive in the United States in 2019. The data shows that 66 percent of respondents were confident, while 22 percent were extremely confident of their future program's success.
How confident are you that your trade show program will achieve better results in 2098 than it did in 2018?
Loading statistic...
| Share of respondents | |
|---|---|
| Extremely doubtful | 1% |
| Doubtful | 11% |
| Confident | 66% |
| Extremely confident | 22% |
| Share of respondents | |
|---|---|
| Extremely doubtful | 1% |
| Doubtful | 11% |
| Confident | 66% |
| Extremely confident | 22% |
© Statista 2019
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by A. Guttmann,
last edited
Aug 1, 2019
This statistic shows the reported level of exhibitor confidence in the results their trade show programs would receive in the United States in 2019. The data shows that 66 percent of respondents were confident, while 22 percent were extremely confident of their future program's success.
- Show sources information
- Show publisher information
- Release date
- March 2019
- Region
- United States
- Survey time period
- 2019
- Number of respondents
- 200 respondents
- Special properties
- Among marketers/exhibitors
- Method of interview
- Face-to-face interview
- Supplementary notes
- The source does not provide information on the exact survey date.
Free access to basic statistics
Source
- Show sources information
- Show publisher information
- Release date
- March 2019
More information
- Region
- United States
- Survey time period
- 2019
- Number of respondents
- 200 respondents
- Special properties
- Among marketers/exhibitors
- Method of interview
- Face-to-face interview
- Supplementary notes
- The source does not provide information on the exact survey date.
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Exhibition industry revenue growth in the U.S. 2011-2019
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Statistics on "Trade show marketing "
- Global overview
The most important statistics
- Business-to-business (B2B) events industry revenue worldwide from 2014 to 2016 (in billion U.S. dollars)Global B2B events industry revenue 2014-2016
- Distribution of the business-to-business (B2B) events industry revenue worldwide in 2016, by regionGlobal B2B events industry revenue 2016, by region
- Leading business-to-business (B2B) events operators in 2016, by market share (based on revenue)Leading B2B events operators 2016
- Revenue of leading trade fair organizers worldwide in 2017 (in million euros)Revenue of leading trade fair organizers worldwide 2017
- Ranking of the world's largest exhibition halls in 2018, by gross hall capacity (in square meters)Largest exhibition halls in the world by hall capacity 2018
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The most important statistics
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- Value of the B2B trade show market in the United States from 2012 to 2021 (in billion U.S. dollars)B2B trade show market size in the U.S. 2012-2021
- Industry revenue of “convention and trade show organizers“ in the U.S. from 2011 to 2023 (in billion U.S. Dollars)Industry revenue of “convention and trade show organizers“ in the U.S. 2011-2023
- Distribution of revenue from events and trade shows in the United States in 2018, by sourceDistribution of revenue from events and trade shows in the U.S. 2018, by source
- Growth of exhibition industry revenue in the United States from 1st quarter 2011 to 1st quarter 2019Exhibition industry revenue growth in the U.S. 2011-2019
- Economic value of meetings and exhibitions to host destinations in the United States in 2018Economic value of meetings and exhibitions to host destinations in the U.S. 2018
- States with the largest amount of exhibition space in the United States as of June 2017 (in million square feet)States with the most exhibition space in the U.S. as of June 2017
- Leading trade shows in the United States in 2018, by area (in square feet)Leading trade shows in the U.S. in 2018, by area
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- Change in number of exhibitors at largest trade shows in the United States from 2011 to 2019Change in number of exhibitors at trade shows in the U.S. 2011-2019
- Number of trade shows attended by business professionals in the United States from 2015 to 2019, by typeNumber of trade shows U.S. companies attended 2015-2019, by type
- Use of selected marketing tools among small businesses in the United States as of November 2016Small businesses in the U.S. - top marketing tools 2016
- Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017Reasons why marketers prefer attending smaller trade shows 2017
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- Budget & ROI
The most important statistics
- Compared to 2018, will your company increase, decrease or maintain its trade show budget for 2019?Planned change to trade show budgets in the U.S. in 2019
- Will your organization increase, decrease or maintain spending on the following types of corporate events in 2019?Planned change in spending on corporate events in the U.S. in 2019, by type of event
- Change in convention and meeting budget in the United States from 2011 to 2019Change in convention and meeting budget in the U.S. 2011-2019
- Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016Leading metrics used to measure exhibit and event ROI worldwide 2016
- Perceived change in trade show and exhibit sponsorship sales according to event organizers in United States from 2014 to 2017Trade show sponsorship sales change perception in the U.S. 2014-2017
- Expected increase in trade show profits according to executives in United States from 2014 to 2017Trade show profitability increase expectations in the U.S. 2014-2017
- Strategies and effectiveness
The most important statistics
- Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017Leading event marketing goals and strategies worldwide in 2017
- Leading resources and technologies used to manage in-person events according to marketers worldwide as of April 2017Leading resources used to manage in-person events worldwide 2017
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- Perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017View of social media usage effectiveness during trade shows 2017
- Visitors
The most important statistics
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- Effectiveness of social media in attracting event attendees according to marketers in United States as of January 2018Effectiveness of social media in event attendee acquisition in the U.S. 2018
- Effectiveness of remarketing in attracting event attendees according to marketers in United States as of January 2018Effectiveness of retargeting in event attendee acquisition in the U.S. 2018
- Level of satisfaction with exhibition experience among visitors worldwide as of November 2016, by regionSatisfaction with exhibition experience among visitors worldwide 2016, by region
- Influence of branded events on consumer purchase intent in the United States in 2016Influence of events on purchase intent in the U.S. 2016
- Share of trade show visitors planning to buy exhibited products or services in United States from 2001 to 2015Influence of trade show attendance on purchase decision in the U.S. 2001-2015
- Average time trade show visitors spent viewing exhibits in the United States from 2001 to 2015 (in hours)Time trade show visitors spent viewing exhibits in the U.S. 2001-2015
- Share of trade show visitors attending that trade show for the first time in the United States from 2001 to 2015First time trade show visitors in the U.S. 2001-2015
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Perceived effectiveness of trade show marketing in the U.S. 2019
- Planned change to trade show budgets in the U.S. in 2019, by type of expense
- Trade show revenue in China 2010-2019
- Square footage of expositions in the U.S. 2011-2018
- Planned change in shows attended in the U.S. in 2014, by type of show
- Level of interest in environment-friendly exhibiting in the U.S. 2014
- Development of trade fair participation of companies in Germany 2019/2020
- Ability to evaluate environment-friendly materials among exhibting companies 2014
- Level of adoption of environment-friendly exhibit solutions in the U.S. 2007-2014
Studies
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- Content marketing
- B2B marketing
- SME marketing in the U.S.
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Statistics on "Trade show marketing "
- Business-to-business (B2B) events industry revenue worldwide from 2014 to 2016 (in billion U.S. dollars)
- Distribution of the business-to-business (B2B) events industry revenue worldwide in 2016, by region
- Leading business-to-business (B2B) events operators in 2016, by market share (based on revenue)
- Revenue of leading trade fair organizers worldwide in 2017 (in million euros)
- Ranking of the world's largest exhibition halls in 2018, by gross hall capacity (in square meters)
- Most important issues facing the exhibition industry worldwide as of December 2018
- Leading marketing channels considered as most effective in promoting events worldwide as of October 2016, by region
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)
- Value of the B2B trade show market in the United States from 2012 to 2021 (in billion U.S. dollars)
- Industry revenue of “convention and trade show organizers“ in the U.S. from 2011 to 2023 (in billion U.S. Dollars)
- Distribution of revenue from events and trade shows in the United States in 2018, by source
- Growth of exhibition industry revenue in the United States from 1st quarter 2011 to 1st quarter 2019
- Economic value of meetings and exhibitions to host destinations in the United States in 2018
- States with the largest amount of exhibition space in the United States as of June 2017 (in million square feet)
- Leading trade shows in the United States in 2018, by area (in square feet)
- Change in exhibitions industry metrics in the United States in 1st quarter 2019
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Change in number of exhibitors at largest trade shows in the United States from 2011 to 2019
- Number of trade shows attended by business professionals in the United States from 2015 to 2019, by type
- Use of selected marketing tools among small businesses in the United States as of November 2016
- Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017
- Leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017
- Compared to 2018, will your company increase, decrease or maintain its trade show budget for 2019?
- Will your organization increase, decrease or maintain spending on the following types of corporate events in 2019?
- Change in convention and meeting budget in the United States from 2011 to 2019
- Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016
- Perceived change in trade show and exhibit sponsorship sales according to event organizers in United States from 2014 to 2017
- Expected increase in trade show profits according to executives in United States from 2014 to 2017
- Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017
- Leading resources and technologies used to manage in-person events according to marketers worldwide as of April 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2B marketers worldwide as of September 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to marketers worldwide as of September 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2C marketers worldwide as of September 2017
- Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017
- Perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017
- Leading ways event attendees learn about events worldwide as of 2017
- Effectiveness of social media in attracting event attendees according to marketers in United States as of January 2018
- Effectiveness of remarketing in attracting event attendees according to marketers in United States as of January 2018
- Level of satisfaction with exhibition experience among visitors worldwide as of November 2016, by region
- Influence of branded events on consumer purchase intent in the United States in 2016
- Share of trade show visitors planning to buy exhibited products or services in United States from 2001 to 2015
- Average time trade show visitors spent viewing exhibits in the United States from 2001 to 2015 (in hours)
- Share of trade show visitors attending that trade show for the first time in the United States from 2001 to 2015
- Share of trade show visitors with buying influence in the United States in 2010 to 2015
- If you did buy the product/service being promoted at the event, what most influenced your decision to purchase during your visit?
- How do you feel about the effectiveness of trade shows as a marketing medium?
- Do you plan to increase, decrease of maintain your spending on the following budget line items in 2019?
- Trade show revenue in China from 2010 to 2019 (in billion U.S. dollars)
- Average area of largest expositions in the United States from 2011 to 2018 (in square feet)
- Do you plan to increase, decrease or maintain the number of shows you attend in 2014?
- What is your personal level of interest in environment-friendly exhibiting?
- Is your business going to participate in more, fewer, or the same amount of trade fairs in 2018/2019 or 2019/2020?
- Do you personally understand how to evaluate suppliers and/or products to determine whether or not they are environment-friendly or sustainable?
- Which of the following best describes your company's position in adopting environment-friendly exhibit solutions?
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