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Confidence in future trade show marketing results in the U.S. in 2020

In a survey of marketers and exhibitors in the United States gauging the state of the exhibition industry, respondents were asked about their level of confidence regarding the effectiveness of their trade show in 2020. The results indicate that 66 percent of respondents were confident, while 17 percent were extremely confident of their future program's success. However, the study was conducted before the global coronavirus outbreak, which largely impacted the exhibition industry in 2020.

How confident are you that your trade show program will achieve better results in 2020 than it did in 2019?

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Release date

March 2020


United States

Survey time period


Number of respondents

200 respondents

Special properties

Among marketers/exhibitors

Method of interview

Face-to-face interview

Supplementary notes

The source does not provide information on the exact survey date.

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Statistics on "Trade show and event marketing "

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