In a survey of marketers and exhibitors in the United States gauging the state of the exhibition industry, respondents were asked about their planned changes to trade show budgets in 2020. The data reveals that 53 percent of respondents reported a plan to maintain the budget, while 26 percent reported a plan to increase it. It's important to remembered that the dat was collected before the outbreak of the coronavirus which greatly impacted the industry.
Compared to 2019, will your company increase, decrease or maintain its trade show budget for 2020?
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Exhibitor. (March 13, 2020). Compared to 2019, will your company increase, decrease or maintain its trade show budget for 2020? [Graph]. In Statista. Retrieved August 03, 2020, from https://www.statista.com/statistics/257287/planned-change-to-trade-show-budgets-in-the-us/
Exhibitor. "Compared to 2019, will your company increase, decrease or maintain its trade show budget for 2020?." Chart. March 13, 2020. Statista. Accessed August 03, 2020. https://www.statista.com/statistics/257287/planned-change-to-trade-show-budgets-in-the-us/
Exhibitor. (2020). Compared to 2019, will your company increase, decrease or maintain its trade show budget for 2020?. Statista. Statista Inc.. Accessed: August 03, 2020. https://www.statista.com/statistics/257287/planned-change-to-trade-show-budgets-in-the-us/
Exhibitor. "Compared to 2019, Will Your Company Increase, Decrease or Maintain Its Trade Show Budget for 2020?." Statista, Statista Inc., 13 Mar 2020, https://www.statista.com/statistics/257287/planned-change-to-trade-show-budgets-in-the-us/
Exhibitor, Compared to 2019, will your company increase, decrease or maintain its trade show budget for 2020? Statista, https://www.statista.com/statistics/257287/planned-change-to-trade-show-budgets-in-the-us/ (last visited August 03, 2020)
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