Planned change to trade show budgets in the U.S. in 2020

In a survey of marketers and exhibitors in the United States gauging the state of the exhibition industry, respondents were asked about their planned changes to trade show budgets in 2020. The data reveals that 53 percent of respondents reported a plan to maintain the budget, while 26 percent reported a plan to increase it. It's important to remembered that the dat was collected before the outbreak of the coronavirus which greatly impacted the industry.

Compared to 2019, will your company increase, decrease or maintain its trade show budget for 2020?

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date

March 2020


United States

Survey time period


Number of respondents

200 respondents

Special properties

Among marketers/exhibitors

Method of interview

Face-to-face interview

Supplementary notes

The source does not provide information on the exact survey date.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Trade show and event marketing "

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.