Planned change to trade show budgets in the U.S. in 2020

In a survey of marketers and exhibitors in the United States gauging the state of the exhibition industry, respondents were asked about their planned changes to trade show budgets in 2020. The data reveals that 53 percent of respondents reported a plan to maintain the budget, while 26 percent reported a plan to increase it. It's important to remembered that the dat was collected before the outbreak of the coronavirus which greatly impacted the industry.

Compared to 2019, will your company increase, decrease or maintain its trade show budget for 2020?

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Source

Release date

March 2020

Region

United States

Survey time period

2020

Number of respondents

200 respondents

Special properties

Among marketers/exhibitors

Method of interview

Face-to-face interview

Supplementary notes

The source does not provide information on the exact survey date.

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Statistics on "Trade show and event marketing "

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