Perceived effectiveness of trade show marketing in the U.S. 2023

Published by
J. G. Navarro,
Aug 24, 2023
According to a study released in early 2023, approximately 43 percent of marketers and exhibitors surveyed across the United States reported feeling optimistic about the effectiveness of trade show marketing. Around 45 percent said they were hopeful, while 12 percent were cautious or pessimistic.

Feelings towards the effectiveness of trade show marketing among industry professionals in the United States as of March 2023

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Source

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Release date

March 2023

Region

United States

Survey time period

as of March 3, 2023

Special properties

among marketers/exhibitors

Supplementary notes

The source does not specify the survey's type, date, or number of respondents.

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Global overview

5

U.S. overview

6

Employment

3

Exhibitors and visitors

4

Budget, ROI & strategies

4

Coronavirus impact in the U.S.

7

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Topics

Trade show marketingExhibition, Convention & Meeting Industry in the U.S.Business travel in the United StatesSocial media and global eventsGlobal business travel
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