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Perceived effectiveness of trade show marketing in the U.S. 2019

Published by A. Guttmann, Aug 1, 2019
This statistic presents data on the perceived effectiveness of trade show marketing in the United States in 2019, as assessed by marketers and exhibitors. During the survey, one percent of respondents reported feeling pessimistic about its effectiveness, while 42 felt hopeful.

How do you feel about the effectiveness of trade shows as a marketing medium?

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Source

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Release date

March 2019

Region

United States

Survey time period

2019

Number of respondents

200 respondents

Special properties

among marketers/exhibitors

Method of interview

Face-to-face interview

Supplementary notes

The source does not provide information on the exact survey date.

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Trade show marketingExhibition, Convention & Meeting IndustryBusiness Travel Industry in the U.S.Social media and eventsGlobal Business Travel Industry
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