How do you feel about the effectiveness of trade shows as a marketing medium?

Perceived effectiveness of trade show marketing in the U.S. 2018 This statistic presents data on the perceived effectiveness of trade show marketing in the United States in 2018, as assessed by marketers and exhibitors. During the survey, one percent of respondents reported feeling pessimistic about its effectiveness.
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Share of respondents
Optimistic48%
Hopeful40%
Cautious11%
Pessimistic1%
Share of respondents
Optimistic48%
Hopeful40%
Cautious11%
Pessimistic1%
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Description Source More information
This statistic presents data on the perceived effectiveness of trade show marketing in the United States in 2018, as assessed by marketers and exhibitors. During the survey, one percent of respondents reported feeling pessimistic about its effectiveness.
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Release date
March 2018
Region
United States
Survey time period
2018
Number of respondents
400 respondents
Special properties
among marketers/exhibitors
Method of interview
Face-to-face interview
Supplementary notes
The source does not provide information on the exact survey date.

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