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Perceived effectiveness of trade show marketing in the U.S. 2019
Perceived effectiveness of trade show marketing in the U.S. 2019
How do you feel about the effectiveness of trade shows as a marketing medium?
by A. Guttmann,
last edited
Aug 1, 2019
This statistic presents data on the perceived effectiveness of trade show marketing in the United States in 2019, as assessed by marketers and exhibitors. During the survey, one percent of respondents reported feeling pessimistic about its effectiveness, while 42 felt hopeful.
How do you feel about the effectiveness of trade shows as a marketing medium?
Loading statistic...
| Share of respondents | |
|---|---|
| Optimistic | 51% |
| Hopeful | 42% |
| Cautious | 6% |
| Pessimistic | 1% |
| Share of respondents | |
|---|---|
| Optimistic | 51% |
| Hopeful | 42% |
| Cautious | 6% |
| Pessimistic | 1% |
© Statista 2019
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Source: Exhibitor
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Description
Source
More information
by A. Guttmann,
last edited
Aug 1, 2019
This statistic presents data on the perceived effectiveness of trade show marketing in the United States in 2019, as assessed by marketers and exhibitors. During the survey, one percent of respondents reported feeling pessimistic about its effectiveness, while 42 felt hopeful.
- Source
- Exhibitor
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2019
- Region
- United States
- Survey time period
- 2019
- Number of respondents
- 200 respondents
- Special properties
- among marketers/exhibitors
- Method of interview
- Face-to-face interview
- Supplementary notes
- The source does not provide information on the exact survey date.
Source
- Source
- Exhibitor
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2019
More information
- Region
- United States
- Survey time period
- 2019
- Number of respondents
- 200 respondents
- Special properties
- among marketers/exhibitors
- Method of interview
- Face-to-face interview
- Supplementary notes
- The source does not provide information on the exact survey date.
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Revenue of leading trade fair organizers worldwide 2017
+Advertising & Marketing
Exhibition industry revenue growth in the U.S. 2011-2019
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Statistics on "Trade show marketing "
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- Value of the B2B trade show market in the United States from 2012 to 2021 (in billion U.S. dollars)B2B trade show market size in the U.S. 2012-2021
- Industry revenue of “convention and trade show organizers“ in the U.S. from 2011 to 2023 (in billion U.S. Dollars)Industry revenue of “convention and trade show organizers“ in the U.S. 2011-2023
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- Level of satisfaction with exhibition experience among visitors worldwide as of November 2016, by regionSatisfaction with exhibition experience among visitors worldwide 2016, by region
- Influence of branded events on consumer purchase intent in the United States in 2016Influence of events on purchase intent in the U.S. 2016
- Share of trade show visitors planning to buy exhibited products or services in United States from 2001 to 2015Influence of trade show attendance on purchase decision in the U.S. 2001-2015
- Average time trade show visitors spent viewing exhibits in the United States from 2001 to 2015 (in hours)Time trade show visitors spent viewing exhibits in the U.S. 2001-2015
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Statistics on "Trade show marketing "
- Business-to-business (B2B) events industry revenue worldwide from 2014 to 2016 (in billion U.S. dollars)
- Distribution of the business-to-business (B2B) events industry revenue worldwide in 2016, by region
- Leading business-to-business (B2B) events operators in 2016, by market share (based on revenue)
- Revenue of leading trade fair organizers worldwide in 2017 (in million euros)
- Ranking of the world's largest exhibition halls in 2018, by gross hall capacity (in square meters)
- Most important issues facing the exhibition industry worldwide as of December 2018
- Leading marketing channels considered as most effective in promoting events worldwide as of October 2016, by region
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)
- Value of the B2B trade show market in the United States from 2012 to 2021 (in billion U.S. dollars)
- Industry revenue of “convention and trade show organizers“ in the U.S. from 2011 to 2023 (in billion U.S. Dollars)
- Distribution of revenue from events and trade shows in the United States in 2018, by source
- Growth of exhibition industry revenue in the United States from 1st quarter 2011 to 1st quarter 2019
- Economic value of meetings and exhibitions to host destinations in the United States in 2018
- States with the largest amount of exhibition space in the United States as of June 2017 (in million square feet)
- Leading trade shows in the United States in 2018, by area (in square feet)
- Change in exhibitions industry metrics in the United States in 1st quarter 2019
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Change in number of exhibitors at largest trade shows in the United States from 2011 to 2019
- Number of trade shows attended by business professionals in the United States from 2015 to 2019, by type
- Use of selected marketing tools among small businesses in the United States as of November 2016
- Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017
- Leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017
- Compared to 2018, will your company increase, decrease or maintain its trade show budget for 2019?
- Will your organization increase, decrease or maintain spending on the following types of corporate events in 2019?
- Change in convention and meeting budget in the United States from 2011 to 2019
- Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016
- Perceived change in trade show and exhibit sponsorship sales according to event organizers in United States from 2014 to 2017
- Expected increase in trade show profits according to executives in United States from 2014 to 2017
- Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017
- Leading resources and technologies used to manage in-person events according to marketers worldwide as of April 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2B marketers worldwide as of September 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to marketers worldwide as of September 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2C marketers worldwide as of September 2017
- Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017
- Perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017
- Leading ways event attendees learn about events worldwide as of 2017
- Effectiveness of social media in attracting event attendees according to marketers in United States as of January 2018
- Effectiveness of remarketing in attracting event attendees according to marketers in United States as of January 2018
- Level of satisfaction with exhibition experience among visitors worldwide as of November 2016, by region
- Influence of branded events on consumer purchase intent in the United States in 2016
- Share of trade show visitors planning to buy exhibited products or services in United States from 2001 to 2015
- Average time trade show visitors spent viewing exhibits in the United States from 2001 to 2015 (in hours)
- Share of trade show visitors attending that trade show for the first time in the United States from 2001 to 2015
- Share of trade show visitors with buying influence in the United States in 2010 to 2015
- If you did buy the product/service being promoted at the event, what most influenced your decision to purchase during your visit?
- How confident are you that your trade show program will achieve better results in 2098 than it did in 2018?
- Do you plan to increase, decrease of maintain your spending on the following budget line items in 2019?
- Corporate revenue of the Messe Frankfurt GmbH in Germany from 2004 to 2018 (in million euros)
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- Average realized trade fair budget per company in Germany from 2000 to 2018 and a forecast for 2019 (in euros)
- Group revenue of the Messe München in Germany from 2005 to 2018 (in million euros)
- Average realized trade fair participations (domestic and abroad) per company in Germany from 2000 to 2018
- Revenue of the Messe Stuttgart in Germany from 2007 to 2018 (in million euros)
- Trade show revenue in China from 2010 to 2019 (in billion U.S. dollars)
- Do you plan to increase, decrease or maintain the number of shows you attend in 2014?
- Average area of largest expositions in the United States from 2011 to 2018 (in square feet)
- Metrics small businesses considered most important in measuring search engine optimization (SEO) success in the United States as of March 2017
- Level of satisfaction with real-time bidding (RTB) win rates worldwide in September 2015, by region
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