Coronavirus: impact on the U.S. advertising industry

The Statista dossier
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Statista dossier on the impact of the coronavirus disease (COVID-19) on the advertising industry in the United States

Table of contents

  • 1. Overview
    • Impact of COVID-19 outbreak on global ad spend 2019-2020

    • Impact of COVID-19 outbreak on U.S. ad spend 2020

    • Coronavirus influence on growth of media ad revenues in the U.S. 2020, by medium

    • Coronavirus impact on digital an linear ad revenues in the U.S. 2020

  • 2. U.S. media consumption
    • Consuming media at home due to the coronavirus worldwide 2020, by country

    • Media consumption increase due to the coronavirus worldwide 2020, by country

    • Coronavirus TV viewing: broadcast network audience growth U.S. 2020, by daypart

    • Coronavirus TV viewing: cable news audience growth U.S. 2020, by daypart

    • Coronavirus TV viewing: children's TV audience growth U.S. 2020

    • U.S. local newscasts: 25-54 demographic coronavirus viewership impact 2020

    • Uptick in streaming services consumption due to the coronavirus U.S. 2020

  • 3. Marketer perspective
    • Expected channel ad spend change due to COVID-19 according to U.S. marketers in 2020

    • Change in marketing budgets due to COVID-19 in the U.S. 2020, by channel

    • Leading responses due to COVID-19 according to advertisers in the U.S. 2020

    • Planned changes to ad messaging strategies due to COVID-19 in the U.S. 2020

    • Planned changes to ad and targeting tactics due to COVID-19 in the U.S. 2020

    • Perceived ad spend focus on performance media due to COVID-19 in the U.S. 2020

  • 4. Consumer perspective
    • U.S. consumer views on advertising effect on feelings due to COVID-19 in 2020

    • Impact of COVID-19 on U.S consumer views on social conduct portrayed in ads 2020

    • U.S. purchasing influenced by social conduct portrayed in ads due to COVID-19 in 2020

    • U.S. consumer views on brand communication due to COVID-19 in 2020

    • Global consumer preference of brand communication during COVID-19 in 2020, by country

    • Global consumers discouraging from brand use due to poor COVID-19 response 2020

  • 5. Digital advertising
    • Change in Google ad metrics for U.S. medical advertisers due to COVID-19 2020

    • Growth in Google ad conversion for entertainment advertisers due to COVID-19 U.S 2020

    • Growth in Google ad conversion for travel advertisers due to COVID-19 U.S 2020

    • Growth in Google ad metrics for restaurant advertisers due to COVID-19 U.S 2020

    • North American Facebook ads CPC due to COVID-19 in 2020

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