Coronavirus: impact on the U.S. advertising industry

This report was compiled to provide recent information pertaining to the impact of the ongoing coronavirus disease (COVID-19) pandemic on the advertising and marketing industry in the United States. The pandemic, which originated in the Chinese city of Wuhan, has now infected people across the globe. The rapid spread of the virus and the resulting efforts to contain it, such as social distancing, cancelling entertainment events as well as trade fairs, is leading to decreasing advertising exposure and therefore cuts in advertising spending. This report aims at providing statistical data on the estimated impact of the pandemic on the promotional activities in the United States.