Technology and consumerism 2012

This report investigates media use via different device types (i.e. tablets, smartphones etc) and is based on a survey of 1,890 U.S. consumers and 1,252 U.S. business people. The survey was conducted in January and February 2012. The report presents a range of statistics on topics such as; device usage and preferences, purchase intentions, digital media usage and more. Often the survey responses are broken down by the age group of participants.
  • Language: English
  • Released: March 2012
Study included in Corporate Account only.
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