Second screen use

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on the use of a smartphone or tablet while watching television

This dossier presents a range of statistics and survey results on the topic of second screen usage. This is also sometimes referred to as media stacking or media meshing and essentially entails using a second screen, generally a smartphone or tablet device, while also watching television.

Table of contents

  • 1. Devices and usage
    • U.S. daily concurrent media usage 2015, by device

    • U.S. concurrent digital media access reach 2015

    • U.S. average concurrent media usage 2015, by platform

    • Leading U.S. second screen devices used during TV consumption 2015

    • U.S. simultaneous related-content internet and TV users 2014-2018

    • U.S. second screen related content users 2015-2018

    • U.S. TV and second screen access reach 2014-2018, by device

  • 2. Second screen activities
    • Smartphone use while watching TV in the United States 2015

    • Tablet use while watching TV in the United States 2015

    • Computer use while watching TV in the United States 2015

    • U.S. TV-related second screen activities share 2015, by generation

    • U.S. number of activities while watching TV 2015, by generation

    • U.S. second screen activities related to TV content 2015

    • U.S. Millennials activities while watching TV 2015

    • U.S. Gen X activities while watching TV 2015

    • U.S. Baby Boomer activities while watching TV 2015

  • 3. Social media
    • U.S. live tweeting tv impressions share 2015, by genre

    • U.S. distribution of live tweets 2015, by content

    • Second screen: Facebook user activities while watching TV Q2 2015

    • Twitter: online buzz of U.S. tv series 2015-2016

    • U.S. Twitter tv series user engagement as of fall 2016

    • Twitter: audience reach of U.S. TV specials 2015

    • Twitter: online buzz of U.S. TV specials 2015-2016

    • Most social TV series premiers in the United States 2016

    • Sporting and media events with the most Facebook interactions in 2014-2016

    • Grammy Awards terms with the most mentions on Twitter 2016

    • U.S. presidential election 2016: social media buzzTrump-Clinton debates

    • U.S. presidential election 2016: Twitter voice distribution Trump-Clinton debates

    • U.S. presidential election 2016: Facebook voice distribution Trump-Clinton debates

  • 4. Sports
    • Super Bowl moments with the most tweets per minute 2016

    • Twitter: online buzz of U.S. sports events 2015-2016

    • Second screen usage during the Super Bowl 2016

    • Olympic fans: second screen devices 2015

    • Olympic fans: second screen activities 2016

    • Millennial women: social media info on Rio 2016 Olympics

    • Millennial women: most-followed U.S. Rio 2016 Olympians on social media

  • Language: English
  • Released: October 2016
  • Source(s): Statista
More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
With Statista, you get straight to the point: analyzing data, rather than searching for it.

Dr. Antonella Mei-Pochtler about Statista Senior Vice President, Boston Consulting Group

Any more questions?

Get in touch with us quickly and easily. We are happy to help!