Second screen usage

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Statista dossier on second screen usage

This dossier presents a range of statistics and survey results on the topic of second screen usage. This is also sometimes referred to as media stacking or media meshing and essentially entails using a second screen, generally a smartphone or tablet device, while also watching television.

Table of contents

  • 1. Devices and usage
    • Frequency of U.S. smartphone usage while watching TV 2019

    • Frequency of U.S. tablet usage while watching TV 2019

    • U.S. TV second screen usage penetration among online users 2017

    • U.S. second screen level of attention during TV consumption 2017

    • U.S. simultaneous internet and TV users 2015-2019

    • U.S. simultaneous related-content internet and TV users 2014-2018

    • U.S. second screen related content users 2015-2018

    • Global teen and young adults second screen usage Q2 2017

    • U.S. online user second screen usage while watching TV 2017

  • 2. User demographics
    • U.S. users who used their smartphone while watching TV 2019, by gender

    • U.S. users who used their smartphone while watching TV 2019, by age group

    • U.S. users who used their smartphone while watching TV 2019, by ethnicity

    • U.S. users who used their smartphone while watching TV 2019, by income

    • U.S. users who used their smartphone while watching TV 2019, by education

    • U.S. users who used their tablet while watching TV 2019, by age group

    • U.S. users who used their tablet while watching TV 2019, by gender

    • U.S. users who used their tablet while watching TV 2019, by ethnicity

    • U.S. users who used their tablet while watching TV 2019, by income

    • U.S. users who used their tablet while watching TV 2019, by education

  • 3. Second screen activities
    • Second screen activities of U.S. users while watching TV 2017

    • Smartphone use while watching TV in the United States 2019

    • Tablet use while watching TV in the United States 2019

    • Computer use while watching TV in the United States 2017

    • Second screen usage in the United States as of November 2016, by age

    • Second screen usage during TV shows in the U.S. 2017, by genre

  • 4. Social media
    • Frequency of U.S. smartphone social usage while watching TV 2019

    • Digital engagement of U.S. adults with TV shows 2018

    • Importance of social media for U.S. TV superfans on Twitter 2017

    • U.S. ad-supported TV share of voice on Twitter 2018, by timeslot

    • U.S. ad-supported TV share of voice on Twitter 2018, by genre

    • Total mentions of the Oscars on social media posts worldwide 2017-2018

    • Top mentions during the Oscars on social media posts worldwide 2018

    • Oscars: most discussed award categories on social media 2018

    • Oscars: most discussed best picture nominees on social media 2018

  • 5. Sports
    • Second-screen behavior among Winter Olympics fans 2017

    • 2018 Winter Olympics social media posts and discussion distribution

    • 2018 Winter Olympics athletes with highest social media follower growth

    • FIFA World Cup: simultaneous second screen usage 2018

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