Second screen usage

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on second screen usage

This dossier presents a range of statistics and survey results on the topic of second screen usage. This is also sometimes referred to as media stacking or media meshing and essentially entails using a second screen, generally a smartphone or tablet device, while also watching television.

Table of contents

  • 1. Devices and usage
    • U.S. TV second screen usage penetration among online users 2017

    • Leading U.S. second screen devices used during TV consumption 2017

    • U.S. concurrent digital media access reach 2015

    • U.S. second screen level of attention during TV consumption 2017

    • U.S. simultaneous internet and TV users 2015-2019

    • U.S. simultaneous related-content internet and TV users 2014-2018

    • U.S. second screen related content users 2015-2018

    • Global teen and young adults second screen usage Q2 2017

    • U.S. online user second screen usage while watching TV 2017

  • 2. Second screen activities
    • Second screen activities of U.S. users while watching TV 2017

    • Smartphone use while watching TV in the United States 2017

    • Tablet use while watching TV in the United States 2017

    • Computer use while watching TV in the United States 2017

    • Second screen usage in the United States as of November 2016, by age

    • Second screen usage during TV shows in the U.S. 2017, by genre

  • 3. Social media
    • Digital engagement of U.S. adults with TV shows 2018

    • Importance of social media for U.S. TV superfans on Twitter 2017

    • U.S. ad-supported TV share of voice on Twitter 2017, by timeslot

    • U.S. ad-supported TV share of voice on Twitter 2017, by genre

    • Total mentions of the Oscars on social media posts worldwide 2017-2018

    • Top mentions during the Oscars on social media posts worldwide 2018

    • Oscars: most discussed award categories on social media 2018

    • Oscars: most discussed best picture nominees on social media 2018

  • 4. Sports
    • Second-screen behavior among Winter Olympics fans 2017

    • 2018 Winter Olympics social media posts and discussion distribution

    • 2018 Winter Olympics athletes with highest social media follower growth

    • FIFA World Cup: simultaneous second screen usage 2018

More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily. We are happy to help!