Second screen usage

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Statista dossier on second screen usage

This dossier presents a range of statistics and survey results on the topic of second screen usage. This is also sometimes referred to as media stacking or media meshing and essentially entails using a second screen, generally a smartphone or tablet device, while also watching television.

Table of contents

  • 1. Devices and usage
    • U.S. TV second screen usage penetration among online users 2017

    • Leading U.S. second screen devices used during TV consumption 2017

    • U.S. concurrent digital media access reach 2015

    • U.S. second screen level of attention during TV consumption 2017

    • U.S. simultaneous related-content internet and TV users 2014-2018

    • U.S. second screen related content users 2015-2018

    • U.S. TV and second screen access reach 2014-2018, by device

    • Second screen usage in the United States as of November 2016, by age

  • 2. Second screen activities
    • Smartphone use while watching TV in the United States 2017

    • Tablet use while watching TV in the United States 2017

    • Computer use while watching TV in the United States 2017

    • U.S. TV-related second screen activities share 2015, by generation

    • U.S. Millennials activities while watching TV 2016

    • U.S. number of activities while watching TV 2015, by generation

    • U.S. Gen X activities while watching TV 2016

    • U.S. Baby Boomer activities while watching TV 2016

    • U.S. second screen activities related to TV content 2017

    • U.S. multitasking during selected video formats 2015

  • 3. Social media
    • Social media platforms for TV-related actions 2016

    • U.S. live tweeting tv impressions share 2015, by genre

    • U.S. distribution of live tweets 2015, by content

    • Twitter: online buzz of U.S. tv series 2016-2017

    • Twitter: online buzz of U.S. TV specials 2016-2017

    • Most social TV series premiers in the United States 2016

    • Sporting and media events with the most Facebook interactions in 2014-2017

    • U.S. presidential election 2016: social media buzz Trump-Clinton debates

    • U.S. presidential election 2016: Twitter voice distribution Trump-Clinton debates

    • U.S. presidential election 2016: Facebook voice distribution Trump-Clinton debates

  • 4. Sports
    • Super Bowl moments with the most tweets per minute 2016

    • Twitter: online buzz of U.S. sports events 2015-2016

    • Second screen usage during the Super Bowl 2016

    • Olympic fans: second screen devices 2015

    • Olympic fans: second screen activities 2016

    • Millennial women: social media info on Rio 2016 Olympics

    • Millennial women: most-followed U.S. Rio 2016 Olympians on social media

  • Language: English
  • Released: August 2017
  • Source(s): Statista
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