Social content sharing

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Statista dossier about social content sharing

This dossier presents information about social content sharing among internet users. It highlights photo and video sharing apps, as well as the sharing of personal information via social networks online.

Table of contents

  • 1. User behavior
    • Media usage in an online minute 2018

    • Leading digitally shared content worldwide 2017

    • Global social media usage reasons 2017, by generation

    • Global Millennials online entertainment activities Q3 2017, by device

    • Social media platform features usage frequency in the United States 2018

    • Social media platforms to share life milestones among U.S. users 2017

    • Type of milestones shared by U.S. users on social media 2017

    • U.S. user reasons for sharing life milestones on social media 2017

    • Reasons U.S. Facebook users share less content on social media 2018

    • U.S. tangible social media benefits 2017

    • U.S. negative social media experiences 2017

  • 2. Photo and video sharing
    • Global social video penetration 2015-2017

    • Daily social media usage by global social video users 2017, by age group

    • Global online video upload and sharing 2017, by age group

    • Leading Facebook usage reasons in the United States 2018

    • Facebook: frequency of posting personal photos or videos in the U.S. 2016

    • Facebook: frequency of posting personal photos or videos in the U.S. 2016, by gender

    • Facebook: frequency of posting personal photos or videos in the U.S. 2016, by age

    • Share of U.S. adults who are familiar with the term selfie 2018

    • Share of U.S. adults who have taken a selfie 2018

    • U.S. adults who consider acceptable to take selfies in certain situations 2018

    • U.S. adults who consider unacceptable to take selfies in certain situations 2018

    • Share of U.S. YouTube users who create and share videos 2017, by gender

    • Share of U.S. YouTube users who create and share videos 2017, by age group

  • 3. Social and mobile
    • Global social networks ranked by number of users 2018

    • U.S. teens: most frequently accessed social networks 2018

    • YouTube: most subscribed channels 2018

    • Instagram accounts with the most followers worldwide 2018

    • Average user engagement rate with branded IGC on Instagram 2017

    • Daily active users of Instagram Stories 2018

    • Daily active users of Snapchat 2014-2018

    • Daily active users of Snapchat 2014-2018, by region

    • Snapchat usage frequency in the United States 2018

    • Daily active users of WhatsApp Status 2018

  • 4. Publishers and interactions
    • Sporting and media events with the most Facebook interactions in 2014-2017

    • Facebook reactions on top shared content 2017

    • Facebook user engagement of leading publishers 2018

    • Most-shared video publishers on Facebook 2017

    • Video engagement for interest-focused Facebook publishers 2017

    • Video engagement for news-focused Facebook publishers 2017

    • Global celebrity social media audience reach 2018, by age group

    • Global celebrity social media audience reach 2018, by region

    • Global brand following and brand post sharing via social 2017, by region

    • Snapchat: monthly story posts by brands 2016-2017

    • Snapchat: snaps per brand story 2016-2017

    • Snapchat: snaps per brand story 2017, by industry

    • Snapchat: brand story posts 2016-2017, by media type

    • Snapchat: brand story completion rate 2016-2017

    • Popular sponsored influencers on Instagram 2017

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