Snapchat

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Statista Dossier about Snapchat

This dossier presents information on mobile social network and messenger app Snapchat. The paper provides benchmark comparisons regarding user metrics and user engagement as well the app's relevance in current social media marketing.

Table of contents

  • 1. Overview

    • Snap worldwide annual revenue 2015-2020

    • Snap worldwide annual revenue 2016-2020, by region

    • U.S. Snapchat social network revenue 2016-2020

    • Snap worldwide quarterly revenue 2015-2021

    • Snap advertising spending 2015-2020

    • Snap sales and marketing spending 2015-2020

    • Snap research and development spending 2015-2020

    • Snap worldwide EBITDA 2015-2020

    • Snap worldwide net income 2015-2020

    • Snap worldwide net income/loss 2015-2021, by quarter

    • Snap top executive compensation 2015-2020

    • Net worth of the richest social media entrepreneurs 2021

    • Snapchat user data requests by U.S. federal authorities 2014-2020

  • 2. Benchmark

    • Media usage in an online minute 2020

    • Global social networks ranked by number of users 2021

    • Most popular global mobile messaging apps 2021

    • Number of social media users on social media platforms worldwide 2019 & 2023

    • Reach of social media used by U.S. teens and young adults 2020

  • 3. Users

    • Snapchat: number of global users 2018-2024

    • Snapchat: usage penetration in selected countries and territories 2021

    • Number of Snapchat users in the United States 2018-2023

    • Daily active users of Snapchat 2014-2021

    • Daily active users of Snapchat 2014-2021, by region

    • Snap quarterly ARPU 2016-2021

    • Snap quarterly ARPU 2016-2021, by region

  • 4. Demographics

    • Gender distribution of social media audiences worldwide 2021, by platform

    • Snapchat: distribution of global audiences 2021, by age and gender

    • Snapchat MAU user ratio in the U.S. 2021, by age group & gender

    • Snapchat usage penetration in the United States 2020, by age group

    • Snapchat usage penetration in the United States 2020, by gender

  • 5. Usage behavior

    • Reach of selected social networks in the United States 2020, by age

    • Daily engagement rate of U.S. mobile social users 2020

    • U.S. social platform user engagement growth 2020

    • Rate of Snapchat user activity in the U.S. 2021

    • Snapchat usage frequency in the United States 2020

    • U.S. social users who considered leaving select social networks 2020

  • 6. Advertising & marketing

    • Digital display ad market share of major ad-selling companies in the U.S. 2019-2021

    • Snapchat: global advertising revenue 2016-2021

    • Social media platforms used by marketers worldwide 2021

    • Social media platforms used by marketers worldwide 2021, by target group

    • Most important social media platforms for marketers worldwide 2021

    • U.S. teen and young adult favorite platforms for following influencers 2019

    • Regular "shop now" usage via social in the U.S. 2019, by age group

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