Snapchat

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier about Snapchat

This dossier presents information on mobile social network and messenger app Snapchat. The paper provides benchmark comparisons regarding user metrics and user engagement as well the app's relevance in current social media marketing.

Table of contents

  • 1. Snap. Inc.
    • Snap worldwide annual revenue 2015-2018

    • Snap worldwide annual revenue 2016-2018, by region

    • Snap worldwide EBITDA 2015-2018

    • Snap worldwide net income 2015-2018

    • Snap worldwide quarterly revenue 2015-2019

    • Snap worldwide net income/loss 2015-2019, by quarter

    • Snap sales and marketing spending 2015-2018

    • Snap research and development spending 2015-2018

    • Most highly compensated executive officers of Snap 2015-2018

    • Net worth of the richest social media entrepreneurs 2019

  • 2. Usage
    • Snapchat: number of global users 2018-2023

    • Daily active users of Snapchat 2014-2019

    • Daily active users of Snapchat 2014-2019, by region

    • Snap quarterly ARPU 2016-2019

    • Snap quarterly ARPU 2016-2019, by region

    • Time for social networks to reach 100 million MAU 2015

    • Snapchat user data requests by U.S. federal authorities 2014-2018

  • 3. Benchmark
    • Media usage in an online minute 2019

    • Most popular social media apps in the U.S. 2019, by audience

    • Leading iOS app reach in the United States 2019

    • Leading iOS app reach worldwide 2019

    • Reach of social media used by U.S. teens and young adults 2019

    • Favorite social networks of U.S. teens 2012-2019

    • Leading mobile messengers in the U.S. 2019, by session duration

    • Most popular mobile-only social networks in the U.S. 2018

    • Leading social networks in the U.S. 2018, by MAU

  • 4. Demographics
    • Countries with the most Snapchat users 2019

    • Snapchat: distribution of global audiences 2019, by gender

    • Snapchat: distribution of global audiences 2019, by age and gender

    • U.S. number of Snapchat users 2017-2023

    • U.S. Snapchat user penetration 2017-2023

    • U.S. Snapchat user reach 2014-2020, by age group

    • Snapchat user ratio in the U.S. 2019, by age group & gender

    • Snapchat usage penetration in the United States 2019, by age group

    • Snapchat usage penetration in the United States 2019, by gender

    • Snapchat usage reach in the United States 2018, by urbanity

    • Snapchat usage reach in the United States 2018, by annual household income

  • 5. Activities
    • U.S. social media activities 2019, by platform

    • Snapchat usage frequency in the United States 2018, by gender

    • U.S. mobile social media video platforms of young adults 2016

    • Most popular live streaming video platforms in the U.S. 2016, by reach

    • U.S. user preference of Instagram and Snapchat Stories 2016, by age group

    • U.S. social media live streaming video usage 2016, by age group

  • 6. Advertising and marketing
    • Snapchat: global advertising revenue 2016-2021

    • Global Snapchat advertising revenues 2016-2020, by region

    • Snap worldwide annual revenue 2015-2018

    • Snap advertising spending 2015-2018

    • Digital ad revenue share in the U.S. 2016-2020, by company

    • U.S. Snapchat ad interaction rate 2017, by format

    • Usage of social media platforms for B2C content marketing in North America 2017

    • Top platforms to engage with brand content among U.S. women 2016

    • Most popular brands on Snapchat Discover according to U.S. youth Snapchat users 2016

    • Snapchat ad skipping in the U.S. 2017

More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!