Snapchat

The Statista dossier
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Statista Dossier about Snapchat

Table of contents

  • 1. Overview
    • Snap worldwide annual revenue 2015-2020

    • Snap worldwide annual revenue 2016-2020, by region

    • U.S. Snapchat social network revenue 2016-2020

    • Snap worldwide quarterly revenue 2015-2021

    • Snap advertising spending 2015-2020

    • Snap sales and marketing spending 2015-2020

    • Snap research and development spending 2015-2020

    • Snap worldwide EBITDA 2015-2020

    • Snap worldwide net income 2015-2020

    • Snap worldwide net income/loss 2015-2021, by quarter

    • Snap top executive compensation 2015-2020

    • Net worth of the richest social media entrepreneurs 2021

    • Snapchat user data requests by U.S. federal authorities 2014-2020

  • 2. Benchmark
    • Media usage in an online minute 2020

    • Global social networks ranked by number of users 2021

    • Most popular global mobile messaging apps 2021

    • Number of social media users on social media platforms worldwide 2019 & 2023

    • Reach of social media used by U.S. teens and young adults 2020

  • 3. Users
    • Snapchat: number of global users 2018-2024

    • Snapchat: usage penetration in selected countries and territories 2021

    • Number of Snapchat users in the United States 2018-2023

    • Daily active users of Snapchat 2014-2021

    • Daily active users of Snapchat 2014-2021, by region

    • Snap quarterly ARPU 2016-2021

    • Snap quarterly ARPU 2016-2021, by region

  • 4. Demographics
    • Gender distribution of social media audiences worldwide 2021, by platform

    • Snapchat: distribution of global audiences 2021, by age and gender

    • Snapchat MAU user ratio in the U.S. 2021, by age group & gender

    • Snapchat usage penetration in the United States 2020, by age group

    • Snapchat usage penetration in the United States 2020, by gender

  • 5. Usage behavior
    • Reach of selected social networks in the United States 2020, by age

    • Daily engagement rate of U.S. mobile social users 2020

    • U.S. social platform user engagement growth 2020

    • Rate of Snapchat user activity in the U.S. 2021

    • Snapchat usage frequency in the United States 2020

    • U.S. social users who considered leaving select social networks 2020

  • 6. Advertising & marketing
    • Digital display ad market share of major ad-selling companies in the U.S. 2019-2021

    • Snapchat: global advertising revenue 2016-2021

    • Social media platforms used by marketers worldwide 2021

    • Social media platforms used by marketers worldwide 2021, by target group

    • Most important social media platforms for marketers worldwide 2021

    • U.S. teen and young adult favorite platforms for following influencers 2019

    • Regular "shop now" usage via social in the U.S. 2019, by age group

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