Snapchat

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Statista Dossier about Snapchat

This dossier presents information on mobile social network and messenger app Snapchat. The paper provides benchmark comparisons regarding user metrics and user engagement as well the app's relevance in current social media marketing.

Table of contents

    • Social media: global penetration rate 2022, by region

    • Most popular global mobile messaging apps 2022

    • Snapchat: usage penetration in selected countries and territories 2022

    • Countries with the most Snapchat users 2022

    • Snap worldwide annual revenue 2015-2021

    • Snap worldwide annual revenue 2016-2021, by region

    • Snap worldwide quarterly revenue 2015-2022

    • Snap advertising spending 2015-2021

    • Snap sales and marketing spending 2015-2021

    • Snap research and development spending 2015-2021

    • Snap worldwide EBITDA 2015-2021

    • Snap worldwide net income 2015-2021

    • Snap worldwide net income/loss 2015-2022, by quarter

    • Snap top executive compensation 2015-2021

    • Media usage in an online minute 2022

    • Global social networks ranked by number of users 2022

    • Global year-on-year social media audience growth 2022

    • Social media platforms growth of MAU worldwide 2019-2021

    • Net worth of the richest social media entrepreneurs 2022

    • Social media audiences in the U.S. 2021

    • U.S. social media brands used most often 2015-2021

    • U.S. adults who use selected social networks 2021

    • Snapchat: number of global users 2018-2025

    • Number of Snapchat users in the United States 2018-2023

    • Snapchat user penetration in the United States 2017-2024

    • Daily active users of Snapchat 2014-2022

    • Daily active users of Snapchat 2014-2021, by region

    • Snap quarterly ARPU 2016-2022

    • Snap quarterly ARPU 2016-2021, by region

    • U.S. social media visits 2021, by frequency

    • Snapchat: user data requests by U.S. federal authorities 2014-2021

    • Gender distribution of social media audiences worldwide 2022, by platform

    • Snapchat: distribution of global audiences 2022, by age and gender

    • Snapchat: distribution of global audiences 2022, by gender

    • Instagram, Snapchat, and TikTok: Gen Z weekly usage in the U.S. 2019-2021

    • Snapchat: distribution of U.S. audiences 2022, by gender

    • Most downloaded mobile apps worldwide 2021

    • Global year-over-year download change in leading mobile apps 2021

    • Monthly time spent on leading social media apps worldwide 2021

    • Leading Android apps in the U.S. 2022, by downloads

    • Leading social apps for Gen Z users in the U.S. 2021, by weekly usage hours

    • Leading social apps for Gen Z in the U.S. 2021, by active user reach

    • Weekly notifications from social apps to U.S. Gen Z mobile users 2021

    • U.S. preferred social media platform to watch short-form videos 2021

    • Social video consumption in the U.S. 2021, by age group

    • Social media sites frequently used for news U.S. 2020-2021

    • Social media platforms used by marketers worldwide 2021

    • Social media platforms used by marketers worldwide 2021, by target group

    • Most important social media platforms for marketers worldwide 2021

    • Changes in spending on digital platforms by marketers worldwide 2022

    • Leading social media used by small businesses for advertising in the U.S. 2021

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