Snapchat

The Statista dossier
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Statista dossier about Snapchat

This dossier presents information on mobile social network and messenger app Snapchat. The paper provides benchmark comparisons regarding user metrics and user engagement as well the app's relevance in current social media marketing.

Table of contents

  • 1. Snap. Inc.
    • Snap worldwide annual revenue 2015-2019

    • Snap worldwide annual revenue 2016-2019, by region

    • U.S. Snapchat social network revenue 2016-2019

    • Snap worldwide EBITDA 2015-2019

    • Snap worldwide net income 2015-2019

    • Snap worldwide quarterly revenue 2015-2019

    • Snap worldwide net income/loss 2015-2019, by quarter

    • Snap advertising spending 2015-2019

    • Snap sales and marketing spending 2015-2019

    • Snap research and development spending 2015-2019

    • Most highly compensated executive officers of Snap 2015-2019

    • Net worth of the richest social media entrepreneurs 2019

    • Snapchat user data requests by U.S. federal authorities 2014-2019

  • 2. Benchmark
    • Media usage in an online minute 2019

    • Global social networks ranked by number of users 2020

    • Most popular global mobile messaging apps 2019

    • Top mobile app publishers in the U.S. 2019, by audience

    • Top mobile app publishers in the U.S. 2019, by user reach

    • Most popular social media apps in the U.S. 2019, by audience

    • Most popular social media apps in the U.S. 2019, by reach

    • Leading mobile messengers in the U.S. 2019, by session duration

    • Leading mobile messengers in the U.S. 2019, by monthly usage

    • Reach of social media used by U.S. teens and young adults 2019

    • U.S. teens: most frequently accessed social networks 2019

  • 3. Users
    • Snapchat: number of global users 2018-2023

    • U.S. number of Snapchat users 2018-2022

    • U.S. Snapchat user penetration 2017-2023

    • Daily active users of Snapchat 2014-2019

    • Daily active users of Snapchat 2014-2019, by region

    • Snap quarterly ARPU 2016-2019

    • Snap quarterly ARPU 2016-2019, by region

    • Time for social networks to reach 100 million MAU 2015

  • 4. Demographics
    • Countries with the most Snapchat users 2020

    • Snapchat: distribution of global audiences 2020, by gender

    • Snapchat: distribution of global audiences 2020, by age and gender

    • Snapchat user ratio in the U.S. 2019, by age group & gender

    • Snapchat usage penetration in the United States 2019, by age group

    • Snapchat usage penetration in the United States 2019, by gender

    • Rate of Snapchat user activity in the U.S. 2019

  • 5. Activities
    • Average daily time spent on leading social networks by U.S. users 2021

    • U.S. social media activities 2019, by platform

    • U.S. social platform user engagement growth 2019

    • Reach of selected social networks in the United States 2019, by age

    • Social media usage in the United States 2019, by device

    • U.S. Snapchat usage reasons 2019

    • U.S. social users who considered leaving select social networks 2019

    • Snapchat usage frequency in the United States 2019

    • Daily engagement rate of U.S. mobile social users 2019

  • 6. Advertising and marketing
    • Snapchat: global advertising revenue 2016-2021

    • Global Snapchat advertising revenues 2016-2020, by region

    • Social network video ad revenue in the U.S. 2017-2020, by platform

    • Digital ad revenue share in the U.S. 2016-2020, by company

    • Social media platforms used by marketers worldwide 2019

    • Social media platforms used by marketers worldwide 2019, by target group

    • Most important social media platforms for marketers worldwide 2019

    • U.S. teen and young adult favorite platforms for following influencers 2019

    • Regular "shop now" usage via social in the U.S. 2019, by age group

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