Snapchat

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Statista dossier about Snapchat

This dossier presents information on mobile social network and messenger app Snapchat. The paper provides benchmark comparisons regarding user metrics and user engagement as well the app's relevance in current social media marketing.

Table of contents

  • 1. Snap. Inc.

    • Snap worldwide annual revenue 2015-2016

    • Snap worldwide annual revenue 2015-2016, by region

    • Snap worldwide net income 2015-2016

    • Snap worldwide quarterly revenue 2015-2017

    • Snap worldwide net income/loss 2015-2017, by quarter

    • Snap worldwide annual revenue forecast 2015-2027

    • Snap worldwide annual expenditure forecast 2015-2027

    • Snap sales and marketing spending 2015-2016

    • Snap research and development spending 2015-2016

    • Most highly compensated executive officers of Snap 2015-2016

    • Net worth of the richest social media entrepreneurs 2016

  • 2. Usage

    • Number of monthly active Snapchat users 2013-2016

    • Daily active users of Snapchat 2014-2017

    • Daily active users of Snapchat 2014-2017, by region

    • Daily mobile video viewing volume on Snapchat 2015-2016

    • Time for social networks to reach 100 million MAU 2015

    • Snapchat user data requests by U.S. federal authorities 2014-2016

  • 3. Benchmark

    • Media usage in an online minute 2017

    • Most popular social media apps in the U.S. 2017, by audience

    • Leading mobile apps in the United States 2016, ranked by unique visitors

    • Leading iOS app reach in the United States 2017

    • Leading iOS app reach worldwide 2017

    • Reach of social media used by U.S. teens and young adults 2017

    • Preferred social networks of U.S. teens 2012-2017

    • U.S. Millennial app usage concentration 2016

    • Leading mobile messengers in the U.S. 2017, by session duration

  • 4. Demographics

    • U.S. number of Snapchat users 2015-2021

    • U.S. Snapchat user reach 2014-2020, by age group

    • Snapchat user reach in the United States 2017, by age group

    • Snapchat: age distribtion of global audiences 2015

    • Snapchat: distribution of U.S. users 2016, by age group

    • Share of U.S. teenagers who use Snapchat 2015, by gender

    • Share of U.S. teenagers who use Snapchat 2015, by age

    • Share of U.S. teenagers who use Snapchat 2015, by gender and age

    • Share of U.S. teenagers who use Snapchat 2015, by ethnicity

    • Global Snapchat teen usage penetration 2016

  • 5. Activities

    • Snapchat usage frequency in the United States 2016

    • Snapchat: most popular user activities 2015

    • Active global Snapchat usage frequency 2015

    • Social media usage during everyday activity planning by U.S. users 2015

    • Social media usage during everyday activity planning by U.S. Millennials 2015

    • Snapchat users: most popular types of paid online content 2015

    • U.S. mobile social media video platforms of young adults 2016

    • Most popular live streaming video platforms in the U.S. 2016, by reach

    • U.S. user preference of Instagram and Snapchat Stories 2016, by age group

    • U.S. social media live streaming video usage 2016, by age group

  • 6. Advertising and marketing

    • Snap worldwide annual revenue 2015-2016

    • U.S. mobile ad revenue share 2016-2019, by company

    • Global Snapchat advertising revenues 2016, by region

    • U.S. Snapchat social network advertising revenue share 2015-2018

    • U.S. Snapchat ad revenues 2015-2018, by segment

    • Brand adoption of Snapchat 2016

    • Snapchat: global brand adoption rate 2016, by category

    • U.S. Snapchat ad interaction rate 2017, by format

    • Usage of social media platforms for B2C content marketing in North America 2016

    • Top platforms to engage with brand content among U.S. women 2016

    • Most popular brands on Snapchat Discover according to U.S. youth Snapchat users 2016

    • Snapchat ad skipping in the U.S. 2017

  • Language: English
  • Released: May 2017
  • Source(s): Statista
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