Twitter

The Statista dossier
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Statista dossier about Twitter

This dossier presents insights and statistics on the social network Twitter. It provides an overview of the microblogging platform's finances and usage metrics as well as user demographics and behavior, in addition to statistics on Twitter's advertising potential and and role in the media.

Table of contents

  • 1. Company overview

    • Global Twitter revenue 2010-2016

    • Twitter: annual revenue 2010-2016, by segment

    • Twitter: quarterly revenue 2011-2017

    • Twitter: quarterly revenue 2013-2017, by segment

    • Annual net income of Twitter 2010-2016

    • Twitter: quarterly net income 2012-2017

    • Twitter: total number of data removal requests as of H2 2016

    • Twitter: data removal requests from countries and institutions H2 2016

    • Twitter: user data requests from federal agencies and governments H2 2016

    • Monthly copyright takedown notices submitted to Twitter 2013-2016

  • 2. Benchmark

    • Most popular social media apps in the U.S. 2017, by audience

    • Most popular social media apps in the U.S. 2017, by reach

    • Most popular social media apps in the U.S. 2017, by engagement

    • Top mobile app publishers in the U.S. 2017, by audience

    • Top mobile app publishers in the U.S. 2017, by user reach

    • Top digital publishers in the U.S. 2017, by audience

    • Top digital publishers in the U.S. 2017, by user reach

    • Reach of social media used by U.S. teens and young adults 2017

    • Most frequently accessed social network of U.S. users 2017

    • Social media awareness in the U.S. 2017

  • 3. User demographics

    • Twitter: number of worldwide users 2014-2020

    • Leading Twitter markets worldwide 2016

    • Twitter: number of monthly active users 2010-2017

    • Twitter: number of monthly active U.S. users 2010-2017

    • Twitter: number of monthly active international users 2010-2017

    • Twitter: usage penetration in the United States 2014-2020

    • U.S. online adults using Twitter 2009-2016

    • Twitter: distribution of U.S. users 2016, by age

    • Number of U.S. Twitter users 2016, by age

    • Share of U.S. internet users who use Twitter 2016, by age group

    • Share of U.S. internet users who use Twitter 2016, by gender

    • Share of U.S. internet users who use Twitter 2016, by urbanity

    • Share of U.S. internet users who use Twitter 2016, by educational degree

  • 4. Marketing

    • Twitter: global mobile internet advertising revenue 2014-2018

    • Twitter: share of U.S. digital display ad revenues 2016-2019

    • Twitter: monthly brand profile follower growth 2016-2017

    • Twitter: average monthly tweets by brand profiles 2016-2017

    • Twitter: average monthly retweets by brand profiles 2016-2017

    • Most-followed apparel brands on Twitter 2017

    • Most-followed beauty brands on Twitter 2017

    • Most-followed retailers and consumer merchandise brands on Twitter 2017

    • Business discovery methods on Twitter worldwide 2016

    • Actions taken after discovering businesses on Twitter worldwide 2016

  • 5. Media and events

    • Fastest Twitter accounts to reach 1 million followers 2015

    • Twitter accounts with the most followers worldwide 2017

    • Twitter: world leaders with the most Twitter followers 2017

    • Twitter: most retweets 2016

    • Share of U.S. social TV activity on Twitter 2016, by weekday

    • Most social TV series in the United States 2017

    • U.S. Twitter tv series user engagement as of May 2017

    • Twitter: online buzz of U.S. TV specials 2016-2017

    • Twitter: online buzz of U.S. tv series 2016-2017

    • U.S. Twitter user sentiment regarding #BlackLivesMatter movement 2013-2016

    • U.S. share of race-related tweets that were tied to current events 2015-2016

  • Language: English
  • Released: March 2017
  • Source(s): Statista
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