Twitter

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Statista dossier about Twitter

This dossier presents insights and statistics on the social network Twitter. It provides an overview of the microblogging platform's finances and usage metrics as well as user demographics and behavior, in addition to statistics on Twitter's advertising reach and and role in the media.

Table of contents

  • 1. Company overview

    • Global Twitter revenue 2010-2018

    • Twitter: annual revenue 2010-2018, by segment

    • Twitter: quarterly revenue 2011-2019

    • Twitter: quarterly revenue 2013-2019, by segment

    • Twitter annual net income 2010-2018

    • Twitter: quarterly net income 2012-2019

    • Twitter: ad spend 2014-2018

    • Twitter: number of employees 2008-2018

    • Twitter: total number of data removal requests as of H1 2019

    • Twitter: data removal requests from countries and institutions H1 2019

    • Twitter: user data requests from federal agencies and governments H1 2019

    • Monthly copyright takedown notices submitted to Twitter 2013-2019

  • 2. Benchmark

    • Most popular social media apps in the U.S. 2019, by audience

    • Most popular social media apps in the U.S. 2019, by reach

    • Most popular social media apps in the U.S. 2019, by engagement

    • Top mobile app publishers in the U.S. 2019, by audience

    • Top mobile app publishers in the U.S. 2019, by user reach

    • Top digital publishers in the U.S. 2019, by audience

    • Top digital publishers in the U.S. 2019, by user reach

    • Reach of social media used by U.S. teens and young adults 2019

    • Most frequently accessed social network of U.S. users 2019

    • Social media awareness in the U.S. 2019

  • 3. User demographics

    • Countries with the most Twitter users 2020

    • Twitter user share in selected countries 2018

    • Twitter: number of monthly active users 2010-2019

    • Twitter: number of monthly active U.S. users 2010-2019

    • Twitter: number of monthly active international users 2010-2019

    • Twitter: number of monetizable daily active users worldwide 2017-2019

    • Twitter: number of monetizable daily active U.S. users 2017-2019

    • Twitter: number of users in the United States 2017-2022

    • Twitter: usage penetration in the United States 2017-2022

    • Twitter: distribution of U.S. users 2018, by age

    • Twitter usage reach in the United States 2019, by age group

    • Twitter usage reach in the United States 2019, by gender

    • Twitter usage reach in the United States 2019, by education

    • Twitter usage reach in the United States 2018, by urbanity

    • Twitter news consumers in in the U.S. in 2019, by age

    • News usage among social network users in the U.S. 2018, by platform

    • U.S. social media activities 2019, by platform

    • Social network usage for news access worldwide 2019

  • 4. Advertising and marketing

    • Media companies: ad revenues 2018

    • Digital ad revenue share in the U.S. 2016-2020, by company

    • U.S. companies using social media marketing 2015-2019, by platform

    • Social media platforms used by marketers worldwide 2019

    • Most important social media platforms for marketers worldwide 2019

    • Twitter median CPM worldwide Q1 2017- Q3 2019

    • Twitter median CPC worldwide Q1 2017- Q1 2018

    • Twitter median CTR worldwide Q1 2017- Q3 2019

    • Average daily Twitter brand posts 2018, by vertical

    • Average daily Twitter brand retweets 2018, by vertical

    • Average daily Twitter brand audience mentions 2018, by vertical

    • Average Twitter brand audience sentiment 2018, by vertical

  • 5. Popular accounts

    • Twitter accounts with the most followers worldwide 2019

    • World leaders with the most Twitter followers 2019

    • Most influential media-related Twitter accounts in the U.S. 2018

    • Most influential gaming-related Twitter accounts worldwide 2018

    • Most influential fashion-related Twitter accounts in the U.S. 2018

    • Most influential food-related Twitter accounts worldwide 2018

  • 6. Media and events

    • Twitter number of live streamed events worldwide 2017-2018

    • 2018 Winter Olympics social media post volume, by platform

    • Importance of social media for U.S. TV superfans on Twitter 2017

    • Most social TV series in the United States 2019

    • Twitter: online buzz of U.S. tv series 2018

    • U.S. ad-supported TV share of voice on Twitter 2018, by timeslot

    • U.S. ad-supported TV share of voice on Twitter 2018, by genre

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