Twitter

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Statista Dossier about Twitter

This dossier presents insights and statistics on the social network Twitter. It provides an overview of the microblogging platform's finances and usage metrics as well as user demographics and behavior, in addition to statistics on Twitter's advertising reach and and role in the media.

1. Overview
- Global Twitter revenue 2010-2020
- Twitter: annual revenue 2010-2020, by segment
- Twitter: quarterly revenue 2011-2021
- Twitter: quarterly revenue 2013-2021, by segment
- Twitter sales and marketing spending 2010-2020
- Twitter: annual ad spend 2014-2020
- Twitter annual net income/loss 2010-2020
- Twitter: quarterly net income 2012-2021
- Twitter: number of employees 2008-2020
2. Benchmark
- Global social networks ranked by number of users 2021
- Most popular social networks worldwide 2020, by reach
- Daily engagement rate of U.S. mobile social users 2020
- Reach of social media used by U.S. teens and young adults 2020
- Most frequently accessed social network of U.S. users 2021
- U.S. social platform user engagement growth 2020
- U.S. market share of leading social media websites 2021
- Gender distribution of social media audiences worldwide 2021, by platform
3. Users
- Twitter: number of worldwide users 2014-2024
- Twitter: annual user growth rate worldwide 2015-2024
- Countries with the most Twitter users 2021
- Twitter: number of monetizable daily active users worldwide 2017-2021
- Twitter: number of monetizable daily active U.S. users 2017-2021
- Twitter: number of monetizable daily active international users 2017-2021
- Twitter: distribution of global audiences 2021, by age group
- Twitter: distribution of global audiences 2021, by gender
- Twitter usage reach in the United States 2021, by age group
- Twitter usage reach in the United States 2021, by gender
- Twitter usage in the United States 2021, by education
4. Usage behavior
- Media usage in an online minute 2020
- Twitter usage frequency in the United States 2020
- U.S. social users who considered leaving select social networks 2020
- Social network usage for news access worldwide 2019-2020
- Most social TV series in the United States 2019
5. Popular accounts & tweets
- Twitter accounts with the most followers worldwide 2021
- Twitter: most popular tweets as of July 2020
- World leaders with the most Twitter followers 2020
- Most liked tweets regarding Joe Biden POTUS inauguration 2021
6. Advertising & marketing
- Media companies: ad revenues 2019
- Digital advertising revenue of leading online companies 2012-2020
- Social media platforms used by marketers worldwide 2020
- Most important social media platforms for marketers worldwide 2020
- Twitter median CPM worldwide 2017-2020
- Twitter median CTR worldwide 2017-2020
- Leading U.S. Twitter advertisers in Q1 2020, by impressions
7. Government
- Cyber crime: biggest online data breaches as of 2021
- Twitter: total number of data removal requests as of H1 2020
- Twitter: data removal requests from countries and institutions H1 2020
- Twitter: user data requests from federal agencies and governments H1 2020

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Twitter

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Twitter

Statista Dossier about Twitter

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