X (formerly Twitter)

Statistics report about X (formerly Twitter)

X (formerly Twitter)

This report presents insights and statistics on the social network X (formerly Twitter). It provides an overview of the microblogging platform's finances and usage metrics as well as user opinions and behavior, in addition to statistics on X/Twitter's advertising reach and and role in the media.

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Table of contents

Financials

9
  • Premium Statistic X/Twitter: global revenue 2010-2021
  • Basic Statistic X/Twitter: annual revenue 2010-2021, by segment
  • Basic Statistic X/Twitter: distribution of annual revenues 2010-2021, by segment
  • Basic Statistic X/Twitter: annual ad spend 2014-2021
  • Basic Statistic X/Twitter: sales and marketing spending 2010-2021
  • Premium Statistic X/Twitter: annual net income/loss 2010-2021
  • Basic Statistic X/Twitter: quarterly revenue 2011-2022
  • Basic Statistic X/Twitter: quarterly revenue 2013-2022, by segment
  • Basic Statistic X/Twitter: quarterly net income 2012-2022

Benchmark

9
  • Basic Statistic Most used social networks 2024, by number of users
  • Premium Statistic U.S. market share of leading social media websites 2024
  • Premium Statistic Gender distribution of social media audiences worldwide 2024, by platform
  • Premium Statistic Net worth of the richest social media entrepreneurs 2024
  • Premium Statistic Workforce of leading global online companies 2014-2023
  • Basic Statistic Global social media subscriptions comparison 2023
  • Premium Statistic Leading social apps for users in the U.S. 2023, by weekly usage hours
  • Premium Statistic Leading social apps in the U.S. 2023, by active user reach
  • Basic Statistic ACSI - U.S. customer satisfaction with online platforms 2022-2023

Users and demographics

8
  • Premium Forecast Twitter users worldwide 2019-2028
  • Basic Statistic X/Twitter: Countries with the largest audience 2024
  • Basic Statistic X/Twitter: number of monetizable daily active international users 2017-2022
  • Basic Statistic X/Twitter: number of monetizable daily active users worldwide 2017-2022
  • Basic Statistic X/Twitter: number of monetizable daily active U.S. users 2017-2022
  • Premium Statistic X/Twitter Premium subscriber count 2023
  • Basic Statistic Global X/Twitter user growth 2022, by region
  • Basic Statistic X/Twitter: distribution of global audiences 2024, by gender

Usage

11
  • Basic Statistic X (formerly Twitter) accounts with the most followers worldwide 2023
  • Premium Statistic Total global visitor traffic to Twitter.com 2023
  • Basic Statistic Distribution of Twitter.com traffic 2023, by country
  • Premium Statistic Monthly time spent on leading social media apps worldwide 2022
  • Basic Statistic X/Twitter: favorite types of posts for global users 2022
  • Premium Statistic Social media sites frequently used for news U.S. 2020-2023
  • Premium Statistic X/Twitter app user engagement in selected markets 2020-2022
  • Basic Statistic Tweets containing emojis 2013-2023
  • Basic Statistic Most popular emojis on Twitter by usage rate 2022
  • Premium Statistic Twitter: most used food and drink emojis 2023
  • Premium Statistic U.S. Twitter users mentioning Elon Musk 2023, by party ID

Advertising and marketing

7
  • Premium Statistic X (formerly Twitter) advertising revenue worldwide 2017-2027
  • Premium Statistic Media companies: ad revenues 2023
  • Basic Statistic Digital advertising revenue of leading online companies 2012-2023
  • Premium Statistic Social media platforms used by marketers worldwide 2023
  • Premium Statistic Most important social media platforms for marketers worldwide 2023
  • Premium Statistic Social media platforms used by marketers worldwide 2022, by target group
  • Premium Statistic Changes in spending on digital platforms by marketers worldwide 2023

Public opinion

7
  • Basic Statistic U.S. adults who have a favorable impression of Twitter 2022
  • Basic Statistic U.S. adults who have a favorable impression of Elon Musk 2022
  • Premium Statistic X/Twitter: U.S. users on the likelihood of using the platform in the future 2023
  • Premium Statistic X/Twitter: U.S. users on taking a break from the platform 2023, by gender
  • Premium Statistic Reactions to new X/Twitter logo according to global users 2023
  • Premium Statistic Approval of Elon Musk buying Twitter amongst U.S. citizens and Twitter users 2022
  • Premium Statistic U.S. adults approval of Elon Musk as CEO of Twitter 2022
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FURTHER REPORTS

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