Twitter

The Statista dossier
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Statista Dossier about Twitter

Table of contents

  • 1. Overview
    • Global Twitter revenue 2010-2020

    • Twitter: annual revenue 2010-2020, by segment

    • Twitter: quarterly revenue 2011-2021

    • Twitter: quarterly revenue 2013-2021, by segment

    • Twitter sales and marketing spending 2010-2020

    • Twitter: annual ad spend 2014-2020

    • Twitter annual net income/loss 2010-2020

    • Twitter: quarterly net income 2012-2021

    • Twitter: number of employees 2008-2020

  • 2. Benchmark
    • Global social networks ranked by number of users 2021

    • Most popular social networks worldwide 2020, by reach

    • Daily engagement rate of U.S. mobile social users 2020

    • Reach of social media used by U.S. teens and young adults 2020

    • Most frequently accessed social network of U.S. users 2021

    • U.S. social platform user engagement growth 2020

    • U.S. market share of leading social media websites 2021

    • Gender distribution of social media audiences worldwide 2021, by platform

  • 3. Users
    • Twitter: number of worldwide users 2014-2024

    • Twitter: annual user growth rate worldwide 2015-2024

    • Countries with the most Twitter users 2021

    • Twitter: number of monetizable daily active users worldwide 2017-2021

    • Twitter: number of monetizable daily active U.S. users 2017-2021

    • Twitter: number of monetizable daily active international users 2017-2021

    • Twitter: distribution of global audiences 2021, by age group

    • Twitter: distribution of global audiences 2021, by gender

    • Twitter usage reach in the United States 2021, by age group

    • Twitter usage reach in the United States 2021, by gender

    • Twitter usage in the United States 2021, by education

  • 4. Usage behavior
    • Media usage in an online minute 2020

    • Twitter usage frequency in the United States 2020

    • U.S. social users who considered leaving select social networks 2020

    • Social network usage for news access worldwide 2019-2020

    • Most social TV series in the United States 2019

  • 5. Popular accounts & tweets
    • Twitter accounts with the most followers worldwide 2021

    • Twitter: most popular tweets as of July 2020

    • World leaders with the most Twitter followers 2020

    • Most liked tweets regarding Joe Biden POTUS inauguration 2021

  • 6. Advertising & marketing
    • Media companies: ad revenues 2019

    • Digital advertising revenue of leading online companies 2012-2020

    • Social media platforms used by marketers worldwide 2020

    • Most important social media platforms for marketers worldwide 2020

    • Twitter median CPM worldwide 2017-2020

    • Twitter median CTR worldwide 2017-2020

    • Leading U.S. Twitter advertisers in Q1 2020, by impressions

  • 7. Government
    • Cyber crime: biggest online data breaches as of 2021

    • Twitter: total number of data removal requests as of H1 2020

    • Twitter: data removal requests from countries and institutions H1 2020

    • Twitter: user data requests from federal agencies and governments H1 2020

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