Kellogg Company

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Statista dossier on the Kellogg Company

This dossier provides statistical information about the Kellogg Company, which is the world's leading cereal company, based in Battle Creek, MI, United States. Their product portfolio includes more than 1,500 foods, which are marketed around the globe.

Table of contents

  • 1. Overview
    • Global net sales of the leading 50 FMCG companies 2017

    • Ranking of the most valuable food brands worldwide 2018

    • Leading North American food and beverage processors 2017

    • Market share of the top five cereal companies in the United States in 2017

    • U.S. sales value of salty snacks 2016, by company

  • 2. Key figures
    • Kellogg Company's net sales worldwide 2004-2018

    • Kellogg's net sales worldwide 2009-2018, by region

    • Kellogg's net sales worldwide 2009-2018, by segment

    • Net sales change of the Kellogg Company 2018, by segment

    • Kellogg's operating profit worldwide 2004-2018

    • Kellogg's operating profit worldwide 2018, by segment

    • Global R&D expenditure of Kellogg's 2012-2018

    • Kellogg's workforce worldwide 2007-2017

  • 3. Advertising spending
    • Global advertising expenditure of Kellogg's 2010-2018

    • Kellogg: ad spend in the U.S. 2009-2017

    • Kellogg: ad spend on snack brands in the U.S. 2014

    • Kashi and Bear Naked: ad spend in the U.S. 2014

    • Leading print magazine advertisers in the U.S. 2017

  • 4. Brand facts on breakfast foods
    • Leading vendors of ready-to-eat cereals in the United States 2017

    • Sales of the leading ready-to-eat cereal brands of the U.S. 2017

    • Leading ready-to-eat cereal brands: market share in the U.S. 2017

    • Sales of the leading breakfast, cereal and snack bar vendors in the U.S. 2017

    • Sales of the leading breakfast, cereal and snack bar brands of the U.S. 2017

    • Leading vendors of granola bars in the United States 2017

    • Sales of the leading granola bar brands of the U.S. 2017

  • 5. Brand facts on snack foods
    • Leading vendors of potato chips in the United States 2017

    • Market share of the leading potato chip vendors in the U.S. 2017

    • Sales of the leading potato chip brands of the U.S. 2017

    • Cracker market: key companies in the U.S. 2017, based on sales

    • U.S. cracker market: sales of the leading brands 2017

  • 6. Breakfast foods consumption
    • Brands of breakfast cereal (cold) consumed in the U.S. 2018

    • Kellogg's Frosted Flakes breakfast cereal used in the last 7 days in the U.S. 2018

    • Kellogg's Corn Flakes breakfast cereal used in the last 7 days in the U.S. 2018

    • Kellogg's Raisin Bran cereal used in the last 7 days in the U.S. 2018

    • Kellogg's Froot Loops cereal used in the last 7 days in the U.S. 2018

    • Kellogg's Frosted Mini-Wheats cereal used in the last 7 days in the U.S. 2018

    • Most used brands of pancake / table syrup in the U.S. 2018

  • 7. Sweet snack foods consumption
    • Most eaten brands of ready-to-eat cookies in the U.S. 2018

    • Most eaten brands of toaster pastries in the U.S. 2018

    • Packages of Kellogg's Pop Tarts (regular) toaster pastries eaten in the U.S. 2018

  • 8. Savory snack food consumption
    • Most eaten brands of potato chips in the U.S. 2018

    • Bags of Pringles potato chips eaten in the U.S. within 30 days 2018

    • Most eaten brands of snack, saltines and graham crackers in the U.S. 2018

    • Bags of Sunshine Cheez-It crackers / saltines / grahams eaten in the U.S. 2018

    • Bags of Keebler Club crackers / saltines / grahams eaten in the U.S. 2018

    • Most eaten brands of corn and tortilla chips and cheese snacks in the U.S. 2018

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