Back-to-college market

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Statista dossier on the back-to-college market in the U.S.

This dossier provides statistical information about the back-to-college market in the United States. With tuition costs rising yearly, back-to-college retailers face constant marketing obstacles.

Table of contents

  • 1. Spending overview
    • U.S. expected consumer spending by seasonal event 2017

    • Back-to-college spending in the U.S. 2009-2018

    • U.S. average back-to-college expenditure of parents 2018, by category

    • U.S. average back-to-college expenditure of students 2017, by category

    • U.S. average back-to-college expenditure of parents 2018, by region

    • U.S. average back-to-college expenditure of students 2017, by region

    • U.S. average back-to-college expenditure of students 2017, by class year

  • 2. Average expediture by category
    • Back-to-college electronics: amount U.S. consumers planned to spend 2007-2018

    • Back-to-college clothing: amount U.S. consumers planned to spend 2007-2018

    • Back-to-college furnishings: amount U.S. consumers planned to spend 2007-2018

    • Back-to-college shoes: amount U.S. consumers planned to spend 2007-2018

    • Back-to-college school supplies: amount U.S. consumers planned to spend 2007-2018

    • Back-to-college branded gear: amount U.S. consumers planned to spend 2008-2018

    • Amount U.S. consumers planned to spend on back-to-college gift cards 2017-2018

    • Amount U.S. college shoppers planned to spend on personal care items 2017-2018

  • 3. Total expenditure by category
    • U.S. consumer planned expenditure on back-to-college electronics 2007-2017

    • Back-to-college clothing: total expenditure by U.S. consumers 2007-2017

    • U.S. planned expenditure on back-to-college food items 2009-2017

    • U.S. planned expenditure on back-to-college dorm or apartment furnishings 2007-2017

    • Total planned expenditure on shoes by U.S. consumers for back-to-college 2007-2017

    • U.S. planned expenditure on back-to-college personal care items 2009-2017

    • U.S. consumer planned expenditure on back-to-college school supplies 2007-2017

    • U.S. planned expenditure on back-to-college collegiate branded gear 2008-2017

  • 4. Consumer behavior
    • Expected total back-to-college spending of U.S. parents 2013-2018

    • Back-to-college shopping spending plans of U.S. consumers 2017

    • Back-to-college shopping in the U.S.: anticipated shopping location 2018

    • U.S. expected retail environments for back-to-college shopping for parents 2018

    • U.S. expected retail environments for back-to-college shopping for students 2017

    • Back-to-college shopping in the U.S.: most common payment method 2017

    • Time to begin back-to-college shopping among U.S. consumers 2018

    • Amount of back-to-class shopping completed by U.S. consumers as of August 2018

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