Back-to-college market

Statistics report on the back-to-college market in the U.S.

Back-to-college market

This report provides statistical information about the back-to-college market in the United States. With tuition costs rising yearly and recent waves of inflation, back-to-college consumers face several obstacles. The report begins with an overview, followed by a chapter on average expenditure, a chapter on total expenditure, and lastly, a chapter on back-to-college shopping behavior.

Table of contents

Overview

8
  • Basic Statistic College enrollment in public and private institutions in the U.S. 1965-2031
  • Premium Statistic Enrollment in 2-year postsecondary institutions U.S. 2020, by state
  • Premium Statistic Leading college towns in the U.S. 2021, by number of students enrolled
  • Premium Statistic Leading consumer spending events by expected average spend in the U.S. 2023
  • Premium Statistic Combined back-to-school and back-to-college spending in the U.S. 2007-2023
  • Premium Statistic Back-to-college spending in the U.S. 2009-2023
  • Premium Statistic Average back-to-college expenditure per household in the U.S. 2009-2023
  • Premium Statistic U.S. average back-to-college expenditure by region 2021

Average expenditure by category

6
  • Premium Statistic Back-to-college electronics: amount U.S. consumers planned to spend 2007-2023
  • Premium Statistic Back-to-college clothing: amount U.S. consumers planned to spend 2007-2023
  • Premium Statistic Back-to-college shoes: amount U.S. consumers planned to spend 2007-2023
  • Premium Statistic Amount U.S. consumers planned to spend on back-to-college food 2017-2023
  • Premium Statistic Back-to-college furnishings: amount U.S. consumers planned to spend 2007-2023
  • Premium Statistic Back-to-college school supplies: amount U.S. consumers planned to spend 2007-2023

Total expenditure by category

6
  • Premium Statistic U.S. consumer planned expenditure on back-to-college electronics 2007-2023
  • Premium Statistic Back-to-college clothing: total expenditure by U.S. consumers 2007-2023
  • Premium Statistic Total planned expenditure on shoes by U.S. consumers for back-to-college 2007-2023
  • Premium Statistic U.S. planned expenditure on back-to-college food items 2009-2023
  • Premium Statistic U.S. planned expenditure on back-to-college dorm or apartment furnishings 2007-2023
  • Premium Statistic U.S. consumer planned expenditure on back-to-college school supplies 2007-2023

Consumer behavior

8
  • Basic Statistic Expected total back-to-college spending of U.S. parents 2013-2022
  • Premium Statistic How students planned to finance their back-to-college spending in the U.S. 2023
  • Premium Statistic Share of U.S. consumers that started their back-to-class shopping by July 2019-2023
  • Premium Statistic Share of U.S. back-to-college shoppers' spending by sales channel 2022
  • Premium Statistic Back-to-college shopping in the U.S.: anticipated shopping location 2023
  • Premium Statistic Online share of back-to-college spending in the U.S. 2017-2022
  • Premium Statistic Share of shoppers using social media for back-to-college shopping U.S. 2019-2022
  • Premium Statistic Interest in and use of technologies among U.S. back-to-college shoppers 2022

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