Back-to-school market

Statistics report on the back-to-school market in the U.S.

Back-to-school market

This report provides statistical information about the back-to-school market in the United States. The back-to-school industry faces interesting obstacles as consumers become ever savvier at scoping out the best deal. The report begins with an overview of the market, followed by chapters on average spending and back-to-school shopping behaviors. The last chapter focuses on the impact of inflation on the shopping season.

Table of contents


  • Premium Statistic School enrollment in public and private schools U.S. 1965-2031
  • Premium Statistic Enrollment in public elementary and secondary schools U.S. 2022, by state
  • Premium Statistic Leading consumer spending events by expected average spend in the U.S. 2023
  • Premium Statistic Combined back-to-school and back-to-college spending in the U.S. 2007-2023
  • Premium Statistic Back-to-school spending in the U.S. 2006-2023
  • Premium Statistic Estimated total U.S. back to school expenditure by category 2023

Average spending

  • Basic Statistic Back-to-school shopping expenditure expectations of U.S. households 2023
  • Premium Statistic Average back-to-school spending per household in the U.S. 2023
  • Premium Statistic United States: expected back-to-school spending of parents per child 2013-2023
  • Basic Statistic Expected spending by U.S. parents on back-to-school items by category 2023
  • Premium Statistic Breakdown of U.S. back to school expenditure by category 2023

Consumer behavior

  • Premium Statistic United States: share of shoppers buying school supplies 2023, by category
  • Premium Statistic Share of U.S. back-to-school shoppers' spending by sales channel 2022
  • Premium Statistic U.S. back-to-school shoppers who plan to buy pre-configured kits 2016-2022
  • Basic Statistic Leading reasons why U.S. back-to-school shoppers buy pre-configured kits 2022
  • Basic Statistic Back-to-school spending influenced by children in the U.S. by category 2023
  • Premium Statistic Usage of social media sites to assist U.S. back-to-school shopping 2011-2023
  • Premium Statistic U.S.: ways parents use social media for back-to-school shopping 2023, by generation
  • Basic Statistic Number of students back-to-school consumers are shopping for in the U.S. 2023
  • Premium Statistic U.S.: leading reasons to buy specific brands when shopping for BTS supplies 2022
  • Premium Statistic U.S.: leading action taken if preferred school supply brand is not available 2022

Shopping time period and locations

  • Basic Statistic U.S. consumers who plan to do their back-to-school shopping sooner or later 2023
  • Premium Statistic Share of U.S. consumers that started their back-to-class shopping by July 2019-2023
  • Premium Statistic Planned time to shop for back-to-school supplies in the U.S. 2023
  • Premium Statistic Back-to-school shopping in the U.S.: anticipated shopping locations 2023
  • Premium Statistic Leading stores parents will likely visit for back to school shopping in the U.S. 2023
  • Premium Statistic Number of stores households expect to visit for back-to-school shopping U.S. 2022

Impact of inflation

  • Premium Statistic Impact of inflation on back-to-school shopping among consumers in the U.S. 2023
  • Premium Statistic Impact of inflation on brand/product choice among U.S. back-to-school shoppers 2023
  • Premium Statistic Impact of the state of the economy on back-to-school shopping in the U.S. 2019-2023
  • Premium Statistic Share of U.S. shoppers trying to save while buying back-to-school supplies 2019-2022

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