Best-selling fast moving consumer goods (FMCG) in Germany 2018-2020

Published by Evgenia Koptyug, Sep 29, 2020

The top three bestselling fast moving consumer goods (FMCG) in Germany were pasta products, chocolate bars and salty snack foods.

The food chain

This ranking points towards the oft-repeated prevalence of processed foods and sugar-filled snacks in the modern diet, though frozen vegetables, poultry, meat and fish were also in the top ten, optimistically so. German consumers shopped at a variety of locations for FMCG products, though most frequently at discounter supermarkets. The number of annual shopping trips per household has been decreasing in the last five years, amounting to an average of 210 in 2018. Why do consumer households go out grocery shopping less often? Reasons include the expansion of online food retail, with rapidly growing revenues, as well as increasingly frequent use of online delivery services.

Coca-Cola leading brand

FMCG as such simply mean products that consumers need and buy on a daily or regular basis. Based on recent figures, the most popular FMCG brands in the world were Coca-Cola, Colgate and Maggi.

Ranking of the most purchased fast moving consumer goods (FMCG) in Germany from 2018 to 2020

	2018	2019	2020
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Source

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Release date

July 2020

More information

Region

Germany

Survey time period

2018 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

* was not asked in 2018.
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older, at main residence in the Federal Republic of Germany.

Information on random sample:
2018: 23,389 respondents, projected base of 70.45 million persons
2019: 25,318 respondents, projected base of 70.60 million persons
2020: 23,191 respondents, projected base of 70.63 million persons

You can find more information on the methodology of the study here.

This question was phrased by the source as follows: "Could you please take a look at the food items and products on this list and tell me which of these products you have purchased within the past 14 days?" (Original German question: „Könnten Sie bitte diese Liste mit Lebensmitteln und anderem einmal durchsehen und mir alles nennen, was Sie in den letzten 14 Tagen persönlich gekauft haben?")