Best-selling fast moving consumer goods (FMCG) in Germany 2021-2023

Ranking of the most purchased fast moving consumer goods (FMCG) in Germany from 2021 to 2023

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Release date

June 2023



Survey time period

2021 to 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on the population:
The survey is based on the German-speaking population aged 14 years and older, at main residence in the Federal Republic of Germany.

Information on total sample:
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people
2023: 23,052 respondents, representing 70.08 million people

You can find more information on the methodology of the study here.

This question was phrased by the source as follows: "Could you please take a look at the food items and products on this list and tell me which of these products you have purchased within the past 14 days?" (Original German question: „Könnten Sie bitte diese Liste mit Lebensmitteln und anderem einmal durchsehen und mir alles nennen, was Sie in den letzten 14 Tagen persönlich gekauft haben?")

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