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Best-selling fast moving consumer goods (FMCG) in Germany 2017-2019
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Best-selling fast moving consumer goods (FMCG) in Germany 2017-2019
Ranking of the most purchased fast moving consumer goods (FMCG) in Germany from 2017 to 2019
by Evgeniya Koptyug,
last edited
Aug 19, 2019
The top three bestselling fast moving consumer goods (FMCG) in Germany were pasta products, chocolate bars and salty snack foods.
The food chain
This ranking points towards the oft-repeated prevalence of processed foods and sugar-filled snacks in the modern diet, though frozen vegetables, poultry, meat and fish were also in the top ten, optimistically so. German consumers shopped at a variety of locations for FMCG products, though most frequently at discounter supermarkets. The number of annual shopping trips per household has been decreasing in the last five years, amounting to an average of 210 in 2018. Why do consumer households go out grocery shopping less often? Reasons include the expansion of online food retail, with rapidly growing revenues, as well as increasingly frequent use of online delivery services.
Coca-Cola leading brand
FMCG as such simply mean products that consumers need and buy on a daily or regular basis. Based on recent figures, the most popular FMCG brands in the world were Coca-Cola, Colgate and Maggi.
Ranking of the most purchased fast moving consumer goods (FMCG) in Germany from 2017 to 2019
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by Evgeniya Koptyug,
last edited
Aug 19, 2019
The top three bestselling fast moving consumer goods (FMCG) in Germany were pasta products, chocolate bars and salty snack foods.
The food chain
This ranking points towards the oft-repeated prevalence of processed foods and sugar-filled snacks in the modern diet, though frozen vegetables, poultry, meat and fish were also in the top ten, optimistically so. German consumers shopped at a variety of locations for FMCG products, though most frequently at discounter supermarkets. The number of annual shopping trips per household has been decreasing in the last five years, amounting to an average of 210 in 2018. Why do consumer households go out grocery shopping less often? Reasons include the expansion of online food retail, with rapidly growing revenues, as well as increasingly frequent use of online delivery services.
Coca-Cola leading brand
FMCG as such simply mean products that consumers need and buy on a daily or regular basis. Based on recent figures, the most popular FMCG brands in the world were Coca-Cola, Colgate and Maggi.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2019
- Region
- Germany
- Survey time period
- 2017 to 2019
- Age group
- 14 years and older
- Special properties
- German-speaking population
- Method of interview
- Face-to-face interview
- Supplementary notes
-
* was not asked in 2018.
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older, at main residence in the Federal Republic of Germany.
Information on random sample:
2017: 23,356 respondents, projected base of 70.09 million persons
2018: 23,389 respondents, projected base of 70.45 million persons
2019: 25,318 respondents, projected base of 70.60 million persons
You can find more information on the methodology of the study here.
This question was phrased by the source as follows: "Could you please take a look at the food items and products on this list and tell me which of these products you have purchased within the past 14 days?" (Original German question: „Könnten Sie bitte diese Liste mit Lebensmitteln und anderem einmal durchsehen und mir alles nennen, was Sie in den letzten 14 Tagen persönlich gekauft haben?")
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2019
More information
- Region
- Germany
- Survey time period
- 2017 to 2019
- Age group
- 14 years and older
- Special properties
- German-speaking population
- Method of interview
- Face-to-face interview
- Supplementary notes
-
* was not asked in 2018.
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older, at main residence in the Federal Republic of Germany.
Information on random sample:
2017: 23,356 respondents, projected base of 70.09 million persons
2018: 23,389 respondents, projected base of 70.45 million persons
2019: 25,318 respondents, projected base of 70.60 million persons
You can find more information on the methodology of the study here.
This question was phrased by the source as follows: "Could you please take a look at the food items and products on this list and tell me which of these products you have purchased within the past 14 days?" (Original German question: „Könnten Sie bitte diese Liste mit Lebensmitteln und anderem einmal durchsehen und mir alles nennen, was Sie in den letzten 14 Tagen persönlich gekauft haben?")
Other statistics on the topic
+Key Figures of Retail
Brand value of the leading 20 most valuable retail brands worldwide 2019
+Food & Beverage
Ranking of the most popular supermarkets in Germany 2015-2018
+Food & Beverage
Revenue of Aldi Group in Germany 2010-2018
+Food & Beverage
Revenue of Schwarz Gruppe in Germany 2009-2018, by sales division
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Food trade in Germany
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Statistics on "Food trade in Germany"
- Overview: food trade in Germany
The most important statistics
- Value of the food trade in Germany in 2016 and 2021*, by distribution channel (in billion euros)Forecast on the food trade value in Germany in 2016 and 2021
- Revenues from near-food products in food retail in Germany in 2016, by product groupNear-food revenues in food retail in Germany 2016, by product group
- Revenue development in the FMCG selection of food retail (incl. specialized trade) in Germany in 2018, compared to the previous yearRevenue development in the FMCG selection of food retail in Germany 2017/2018
- Domestic revenues of the leading providers for the food trade in Germany in 2016 (in million euros)Domestic revenues of the leading providers for the German food trade 2016
- Private household consumer spending on food, beverages and tobacco in Germany from 1991 to 2018 (in billion euros)Consumer spending on food, beverages and tobacco in Germany 1991-2018
- Private household consumer spending on food in Germany from 1991 to 2018 (in billion euros)Consumer spending on food in Germany 1991-2018
- Private household consumer spending on non-alcoholic beverages in Germany from 1991 to 2018 (in billion euros)Consumer spending on non-alcoholic beverages in Germany 1991-2018
- Private household consumer spending on alcoholic beverages in Germany from 1991 to 2018 (in billion euros)Consumer spending on alcoholic beverages in Germany 1991-2018
- Structural data on German food trade
The most important statistics
- Number of businesses in food retail in Germany from 2002 to 2017Food retail businesses in Germany 2002-2017
- Number of stores in food retail in Germany from 2006 to 2017Number of food retail stores in Germany 2006-2017
- Number of branches in food trade in Germany from 2013 to 2018, by type of businessFood trade branches in Germany by type of business 2013-2018
- Average sales area per branch of selected food sales channels in Germany in 2016 and 2017 (in square meters)Sales area per branch of selected food retail sales channels in Germany 2016-2017
- Revenues in the food retail sector in Germany from 1998 to 2018 (in billion euros)Revenues in food retail in Germany 1998-2018
- Independent food retailers in Germany in 2016, by revenue (in million euros)Most profitable independent food retailers in Germany 2016
- Market share of individual distribution channels in retail revenue in Germany from 2016 to 2018Market share of individual distribution channels in retail revenue Germany 2016-2018
- Revenue distribution in the food retail sector in Germany from 2003 to 2018, by type of retailerRevenue distribution in the food retail sector in Germany 2003-2018, by retailer type
- Company figures for food retailers in Germany
The most important statistics
- Brand value of the leading 20 most valuable retail brands worldwide in 2019 (in million U.S. dollars)*Brand value of the leading 20 most valuable retail brands worldwide 2019
- Ranking of the most valuable German food retail brands in 2019 (in million U.S. dollars)Most valuable German food retail brands in 2019
- Number of stores of selected food retail sales channels in Germany in 2017Number of stores of food retail sales channels in Germany 2017
- Market share of the leading companies in food retail in Germany from 2009 to 2018Market share of the leading companies in food retail Germany 2009-2018
- Gross revenues of the leading companies in the food trade sector in Germany in 2018 (in billion euros)Revenues of the leading food trade companies in Germany 2018
- Gross revenue per square meter of sales floor of leading food retail distributers in Germany in 2016 and 2017 (in euros)Sales floor use of leading food retail distributers Germany 2017
- Leading retail companies based on advertising expenditure in Germany in 2017 and 2018 (in million euros)Ranking of retail companies based on ad expenditure in Germany 2017-2018
- Gross revenue of the Edeka Group in Germany from 2016 to 2018, by sales division (in million euros)Revenue of Edeka Group in Germany 2016-2018, by sales division
- Consumers and shopping behavior
The most important statistics
- Number of grocery shopping trips in Germany from 2012 to 2016Number of food shopping trips in Germany 2012-2016
- Average number of grocery shopping trips per household in Germany in 2014 and 2015, by type of retailerNumber of food shopping trips per household in Germany 2014-2015, by retailer type
- Average sum spent per shopping trip in food retail in Germany from 2012 to 2017 (in euros)Spending per shopping trip in food retail in Germany 2012-2017
- Share of the population in Germany agreeing with statements about consumerism and shopping from 2015 to 2018Agreement with statements about consumerism and shopping in Germany 2015-2018
- Ranking of the most purchased fast moving consumer goods (FMCG) in Germany from 2017 to 2019Best-selling fast moving consumer goods (FMCG) in Germany 2017-2019
- Ranking of the most popular hypermarkets in Germany in 2018Ranking of the most popular hypermarkets in Germany 2018
- Ranking of the most popular supermarkets (purchase in the last six months) in Germany from 2015 to 2018Ranking of the most popular supermarkets in Germany 2015-2018
- Number of customers of the most popular supermarkets (purchase in the last six months) in Germany from 2015 to 2018 (in millions)Number of customers of the most popular supermarkets in Germany 2015-2018
- Coupons and bonus programs in food trade
The most important statistics
- How often do you use the following types of discounts and offers?Use of discounts and coupons in German retail in 2016
- Which product category interests you most in terms of discounts? Interest in discounts in Germany 2016
- How often do you use discount coupons or vouchers (10 percent price reduction, cash rebate, free delivery service)?Frequency of coupon/ voucher use in Germany 2016
- How often do you use coupons/ vouchers for free products (buy 2 for 1, promotional gifts, information leaflets)?Frequency of coupon/ voucher use for free products in Germany 2016
- Where do you use your coupons at least once a month?Places where coupons are used in Germany 2016
- Online food trade
The most important statistics
- How often are groceries bought online in your household?Frequency of buying groceries online in Germany 2017
- What do you think of the growing online trade for fresh groceries?Opinions about online trade for fresh groceries in Germany 2016
- Which of the following product categories would you be prepared to buy online?Opinions on readiness to buy groceries online in Germany 2016
- Which online grocery shops/ online supermarkets do you know at least by name?Knowledge of online grocery shops in Germany 2016
- Revenue from FMCG products in online trade in Germany from 2010 to 2017 (in million euros)Revenue from FMCG products in online trade in Germany 2010-2017
- From which provider have you already ordered groceries online?Online grocery shops used in Germany in 2016
- Revenue development from FMCG products in online trade in Germany from 2010 to 2017, compared to previous yearRevenue development from FMCG products in online trade Germany 2010-2017
- Share of FMCG products in total online trade revenue in Germany from 2010 to 2017FMCG product revenue share in German online trade 2010-2017
- Trends in German food trade
The most important statistics
- Share of Germans who tried nutrition trends such as superfoods, paleo or clean eating in 2016Germans who tried superfoods, paleo or clean eating in 2016
- How often do you buy the following organic products?Frequency of buying organic products in Germany in 2018
- Population in Germany by opinion on the statement "When grocery shopping, I pay attention to organic certification marks" from 2015 to 2018 (in millions)Opinions on organic certification when grocery shopping in Germany 2015-2018
- Revenue from organic groceries in Germany from 2000 to 2018 (in billion euros)Organic groceries revenue in Germany 2000-2018
- What are regional products for you?Consumer understanding of regional products in Germany 2016
- How far should the manufacturer or producer of a food product be located so that it counts as a product "from your region"?Consumer understanding on regional product origin in Germany in 2017
- Significance of regional products for consumers in Germany in 2017Regional product significance for German consumers 2017
- Level of agreement towards the statement "If available, I prefer regional products" in Germany from 2014 to 2018 (in million persons)Survey on consumer preference for regional products in Germany 2014-2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Statements on shopping behavior in Germany 2015
- Healthy food packaging indicators according to consumers in the U.S. 2018
- Reasons influencing the buying behavior of frozen desserts 2012
- How U.S. shoppers determine transparency of food products in 2018
- Reasons influencing the buying behavior of frozen pizza 2012
- Reasons influencing the buying behavior of frozen fish 2012
- Leading purchase considerations when buying a sandwich in the United States in 2019
- Reasons influencing the buying behavior of frozen vegetables 2012
- FMCG products likely to be bought on impulse online U.S. 2016, by product
- Reasons influencing the buying behavior of frozen meat 2012
- Reasons influencing the buying behavior of frozen single-serve entrées 2012
- FMCG products likely to be bought on impulse online U.S. 2016, by department
- Reasons influencing the buying behavior of frozen breakfast 2012
- Reasons influencing the buying behavior of frozen multi-serve entrées 2012
- Brands of ice cream U.S. consumers have tried 2017
- Marico net worth 2008-2018
- Volume growth rate of the FMCG industry in India - by category 2017-2018
- Size of the Southeast Asia FMCG market 2016, by country
- Most used chewing gum brands South Korea 2018
- Penetration rate of the FMCG industry in India - by type 2016
Studies
- Food shopping behavior in Canada
- Shopping behavior trends in Germany
- Millennials in the U.S.: Grocery shopping behavior
- Food shopping behavior in the United Kingdom (UK)
- Food shopping behavior in the U.S.
- Hispanics in the U.S.: Shopping behavior
- Baby Boomers in the U.S.: Grocery shopping behavior
- Generation X (Gen X) in the U.S.: Grocery shopping behavior
- U.S. online grocery shopping consumer behavior
- The Kraft Heinz Company: Brand facts and consumer behavior
- Snack foods in the U.S.
- Grocery shopping behavior in Germany
- Yogurt in the U.S.
- Supermarkets and grocery stores in Canada
- Organic food market in Canada
Statistics on "Food trade in Germany"
- Value of the food trade in Germany in 2016 and 2021*, by distribution channel (in billion euros)
- Revenues from near-food products in food retail in Germany in 2016, by product group
- Revenue development in the FMCG selection of food retail (incl. specialized trade) in Germany in 2018, compared to the previous year
- Domestic revenues of the leading providers for the food trade in Germany in 2016 (in million euros)
- Private household consumer spending on food, beverages and tobacco in Germany from 1991 to 2018 (in billion euros)
- Private household consumer spending on food in Germany from 1991 to 2018 (in billion euros)
- Private household consumer spending on non-alcoholic beverages in Germany from 1991 to 2018 (in billion euros)
- Private household consumer spending on alcoholic beverages in Germany from 1991 to 2018 (in billion euros)
- Year-on-year consumer price index development for food and non-alcoholic beverages in Germany from 1992 to 2018
- Year-on-year change of consumer prices for food in Germany from 2008 to 2018, by product group
- Year-on-year consumer price development for alcoholic beverages and tobacco in Germany from 1992 to 2018
- Number of businesses in food retail in Germany from 2002 to 2017
- Number of stores in food retail in Germany from 2006 to 2017
- Number of branches in food trade in Germany from 2013 to 2018, by type of business
- Average sales area per branch of selected food sales channels in Germany in 2016 and 2017 (in square meters)
- Revenues in the food retail sector in Germany from 1998 to 2018 (in billion euros)
- Independent food retailers in Germany in 2016, by revenue (in million euros)
- Market share of individual distribution channels in retail revenue in Germany from 2016 to 2018
- Revenue distribution in the food retail sector in Germany from 2003 to 2018, by type of retailer
- Revenue share of full product range food retailers in Germany from 2003 to 2018
- Revenue share of discounters in food retail revenues in Germany from 2003 to 2018
- Revenue share of hypermarkets in the food retail sector in Germany from 2003 to 2018
- Share of drugstores in food retail revenues in Germany from 2003 to 2018
- Brand value of the leading 20 most valuable retail brands worldwide in 2019 (in million U.S. dollars)*
- Ranking of the most valuable German food retail brands in 2019 (in million U.S. dollars)
- Number of stores of selected food retail sales channels in Germany in 2017
- Market share of the leading companies in food retail in Germany from 2009 to 2018
- Gross revenues of the leading companies in the food trade sector in Germany in 2018 (in billion euros)
- Gross revenue per square meter of sales floor of leading food retail distributers in Germany in 2016 and 2017 (in euros)
- Leading retail companies based on advertising expenditure in Germany in 2017 and 2018 (in million euros)
- Gross revenue of the Edeka Group in Germany from 2016 to 2018, by sales division (in million euros)
- Number of store branches of Edeka Group in Germany from 2004 to 2018
- Retail space of Edeka Group in Germany from 2008 to 2018 (in million square meters)
- Gross revenue of the Rewe Group by sales division in Germany from 2015 to 2018 (in million euros)
- Number of store branches of Rewe Group in Germany from 2007 to 2017
- Gross revenue of Schwarz Gruppe (Lidl/Kaufland) in Germany from 2009 to 2018, by sales divisions (in million euros)
- Number of store branches of Lidl in Germany from 2007 to 2017
- Gross revenue of Aldi Group in Germany from 2010 to 2018 (in million euros)
- Number of store branches of Aldi Nord and Aldi Süd in Germany from 2007 to 2017
- Number of grocery shopping trips in Germany from 2012 to 2016
- Average number of grocery shopping trips per household in Germany in 2014 and 2015, by type of retailer
- Average sum spent per shopping trip in food retail in Germany from 2012 to 2017 (in euros)
- Share of the population in Germany agreeing with statements about consumerism and shopping from 2015 to 2018
- Ranking of the most purchased fast moving consumer goods (FMCG) in Germany from 2017 to 2019
- Ranking of the most popular hypermarkets in Germany in 2018
- Ranking of the most popular supermarkets (purchase in the last six months) in Germany from 2015 to 2018
- Number of customers of the most popular supermarkets (purchase in the last six months) in Germany from 2015 to 2018 (in millions)
- Ranking of the most popular discounter supermarkets (purchase in the last six months) in Germany from 2015 to 2018
- Number of customers of the most popular discount supermarkets (purchase in the last six months) in Germany from 2015 to 2018 (in millions)
- Most visited hypermarkets in Germany from 2014 to 2018
- Number of customers of the most popular hypermarkets (purchase in the last six months) in Germany from 2015 to 2018 (in millions)
- How often do you use the following types of discounts and offers?
- Which product category interests you most in terms of discounts?
- How often do you use discount coupons or vouchers (10 percent price reduction, cash rebate, free delivery service)?
- How often do you use coupons/ vouchers for free products (buy 2 for 1, promotional gifts, information leaflets)?
- Where do you use your coupons at least once a month?
- How often are groceries bought online in your household?
- What do you think of the growing online trade for fresh groceries?
- Which of the following product categories would you be prepared to buy online?
- Which online grocery shops/ online supermarkets do you know at least by name?
- Revenue from FMCG products in online trade in Germany from 2010 to 2017 (in million euros)
- From which provider have you already ordered groceries online?
- Revenue development from FMCG products in online trade in Germany from 2010 to 2017, compared to previous year
- Share of FMCG products in total online trade revenue in Germany from 2010 to 2017
- Forecast revenue development for Amazon Fresh and Prime Now in Germany from 2016 to 2021 (in million euros)
- Ranking of the 10 leading online grocery shops and drugstores in Germany in 2018, by revenue (in million euros)
- Share of Germans who tried nutrition trends such as superfoods, paleo or clean eating in 2016
- How often do you buy the following organic products?
- Population in Germany by opinion on the statement "When grocery shopping, I pay attention to organic certification marks" from 2015 to 2018 (in millions)
- Revenue from organic groceries in Germany from 2000 to 2018 (in billion euros)
- What are regional products for you?
- How far should the manufacturer or producer of a food product be located so that it counts as a product "from your region"?
- Significance of regional products for consumers in Germany in 2017
- Level of agreement towards the statement "If available, I prefer regional products" in Germany from 2014 to 2018 (in million persons)
- Which grocery retailers in Germany have a large selection of regional products?
- Revenues from fair trade products in Germany from 1993 to 2018 (in million euros)
- Revenues from fair trade products in Germany from 2012 to 2018, by product group (in million euros)
- Revenue from vegetarian products in food retail in Germany from 2016 to 2018* (in million euros)
- Market value of packaged vegan food worldwide in 2015, by country (in million U.S. dollars)
- Revenue from superfood in food retail incl. durgstores in Germany in 2015 to 2016 (in 1,000 euros)
- What is generally important to you when shopping?
- What consumers look for on packaged foods to determine the healthfulness in the United States in 2018
- Consumers' reasons for buying fewer frozen desserts in the United States in 2012
- How grocery shoppers determine transparency of a food products in the United States in 2018
- Consumers' reasons for buying less frozen pizza in the United States in 2012
- Consumers' reasons for buying less frozen fish in the United States in 2012
- Most important attributes consumers consider when buying a sandwich in the United States in 2019
- Consumers' reasons for buying fewer frozen vegetables in the United States in 2012
- Fast moving consumer goods (FMCG) products more likely to be bought on impulse online by consumers in the United States in 2016, by product category
- Consumers' reasons for buying less frozen meat in the United States in 2012
- Consumers' reasons for buying fewer frozen single-serve entrées in the United States in 2012
- Fast moving consumer goods (FMCG) products more likely to be bought on impulse online by consumers in the United States in 2016, by department
- Consumers' reasons for buying less frozen breakfast in the United States in 2012
- Consumers' reasons for buying fewer frozen multi-serve entrées in the United States in 2012
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- Net worth of Marico between FY 2009 and FY 2018 (in billion Indian rupees)
- Volume growth rate of the fast moving consumer goods (FMCG) industry in India in 2017 and 2018, by category
- Size of the fast moving consumer goods (FMCG)* market in Southeast Asia in 2016, by country (in billion U.S. dollars)
- Most used chewing gum brands in South Korea as of March 2018
- Penetration rate of the fast moving consumer goods (FMCG) industry in India in 2016, by type
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