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Best-selling fast moving consumer goods (FMCG) in Germany 2019-2021

Ranking of the most purchased fast moving consumer goods (FMCG) in Germany from 2019 to 2021

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Release date

June 2021



Survey time period

2019 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

* was not asked in 2018.
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older, at main residence in the Federal Republic of Germany.

Information on random sample:
2019: 23,318 respondents, projected base of 70.60 million people
2020: 23,191 respondents, projected base of 70.63 million people
2021: 22,563 respondents, projected base of 70.54 million people

You can find more information on the methodology of the study here.

This question was phrased by the source as follows: "Could you please take a look at the food items and products on this list and tell me which of these products you have purchased within the past 14 days?" (Original German question: „Könnten Sie bitte diese Liste mit Lebensmitteln und anderem einmal durchsehen und mir alles nennen, was Sie in den letzten 14 Tagen persönlich gekauft haben?")

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Statistics on "Food retail in Germany"

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