Television industry in the Netherlands

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Statista dossier on the Dutch TV industry

This dossier contains facts and statistics about the television industry in the Netherlands. The dossier includes figures on the market leaders and audience market shares of Dutch television broadcasters and channels. Moreover, it contains statistics about television expenditure, ownership, consumption, advertisement and online television.

Table of contents

  • 1. Industry financials

    • Leading media companies based on net revenue in the Netherlands 2016, by company

    • Revenues of public radio-television companies in the Netherlands 2010-2016

    • Value added by the publishing, radio and TV industry in the Netherlands 2005-2015

    • Consolidated production publishing, movie, radio & TV industry Netherlands 2005-2015

    • Netherlands: intermediate consumption publishing, movie, radio, TV industry 2005-2015

    • Government expenses on media in the Netherlands 2010-2016, by category

    • TV gross ad expenditure in the Netherlands 2014-2017, by branch

  • 2. Television expenditure and ownership

    • Total spending on physical and digital video in the Netherlands 2009-2016

    • Total spending on digital OTT video in the Netherlands 2009-2016

    • Home video industry revenue in the Netherlands 2012-2021

    • Revenue forecast TVOD and SVOD industry in the Netherlands 2011-2020

    • Distribution pay TV and video market revenue in the Netherlands 2012-2020

    • Number of TV households in the Netherlands 2010-2016

    • Share of households with a television in the Netherlands 2015-2017

    • Average number of televisions per household in the Netherlands 2015-2017

  • 3. Leading shows and channels

    • TV platforms ranked by number of households in the Netherlands 2015

    • Leading TV channels based on weekly audience reach in the Netherlands 2017

    • Leading TV channels based on monthly audience reach in the Netherlands 2017

    • Audience leading TV shows monthly in the Netherlands 2018

    • Most watched TV shows in the Netherlands in 2017

    • Audience market share of television stations in the Netherlands 2011-2016

    • Leading TV channels based on audience reach in the Netherlands 2016

    • Reach of public television channels in the Netherlands 2010-2016, by channel

    • Share of young people watching public broadcasters in the Netherlands 2015-2018

  • 4. Audience market shares

    • Monthly audience market share of television watching in the Netherlands 2018

    • Audience market shares of television broadcasters in the Netherlands 2012-2016

    • Audience market share evening TV watching in the Netherlands 2014-2017, by group

    • Audience market share of television watching in the Netherlands 2015, by province

    • Audience market shares of TV watching in the Netherlands from 2013-2015, by type

  • 5. TV and video consumption

    • Average daily time spent watching TV in the Netherlands 2006-2016

    • Average daily time spent watching TV in the Netherlands 2017, by type

    • Average daily time spent watching delayed TV in the Netherlands 2010-2017

    • Television consumption in the Netherlands 2017, by day of the week

    • Monthly average TV viewing time per day in the Netherlands 2017-2018

    • Television consumption in the Netherlands 2015-2017, by age group

    • Watching activity in the Netherlands in 2015, by age and category

    • Watching activity in the Netherlands in 2015, by education level and category

  • 6. Advertisment

    • Annual television spot and non-spot ad revenue in the Netherlands 2010-2017

    • Television advertising expenditure in the Netherlands 2008-2015

    • Number of television commercials in the Netherlands 2010-2017

    • Number of television advertisers in the Netherlands 2010-2017

    • Gross television ad expenditure in the Netherlands 2013-2015, by branch

  • 7. Online TV and Video on Demand (VoD)

    • Main pay TV operators in the Netherlands 2014-2015, ranked by quarterly subscribers

    • Leading online audience shares of TV shows in the Netherlands 2018

    • Leading postponed TV show audiences in the Netherlands 2017

    • Share of non-linear television watching in the Netherlands 2014-2015, by age

    • Share of non-linear television watching audience Netherlands 2014-2015, by education

    • Distribution of non-linear TV watching in the Netherlands 2015, by time

    • Distribution of the video on demand viewing time in the Netherlands 2017, by channel

    • Netflix penetration rate in the Netherlands 2017, by age group

    • Average time spent watching Netflix in the Netherlands 2017, by age group

    • Usage frequency of Youtube in the Netherlands 2016

    • Usage frequency of Netflix in the Netherlands 2016

    • Types of services used to access films or TV series online in the Netherlands 2016

    • Frequency of postponed TV watching in the Netherlands 2016, by device

    • Criteria for choosing online film and TV series services in the Netherlands 2016

  • Language: English
  • Released: 2018
  • Source(s): Statista
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