Television industry in the Netherlands

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Statista dossier on the Dutch TV industry

This dossier contains facts and statistics about the television industry in the Netherlands. The dossier includes figures on the market leaders and audience market shares of Dutch television broadcasters and channels. Moreover, it contains statistics about television expenditure, ownership, consumption, advertisement and online television.

Table of contents

  • 1. Television expenditure and ownership

    • Number of TV households in the Netherlands 2010-2017

    • Share of households with a television in the Netherlands 2015-2018

    • Average number of televisions per household in the Netherlands 2015-2018

    • TV and video market revenue in the Netherlands 2013-2023

    • Total spending on video in the Netherlands 2018, by type

    • Pay TV and video market revenue in the Netherlands 2013-2022

    • Total spending on physical and digital video in the Netherlands 2009-2018

    • Total spending on digital OTT video in the Netherlands 2009-2018

  • 2. Broadcasters, channels and shows

    • Total number of TV channels available in the Netherlands 2014-2018

    • Total number of TV channels available in the Netherlands 2018, by genre

    • Leading media companies based on net revenue in the Netherlands 2017, by company

    • Monthly audience market share of television watching in the Netherlands 2019

    • Leading TV channels based on monthly audience reach in the Netherlands 2018

    • Reach of public television channels in the Netherlands 2010-2016, by channel

    • Audience leading TV shows monthly in the Netherlands 2019

    • Most watched TV shows in the Netherlands in 2019

  • 3. TV and video consumption

    • Share of people watching television daily in the Netherlands 2013-2019

    • Daily audience reach of television in the Netherlands 2018, by age group

    • Average daily time spent watching TV in the Netherlands 2008-2018

    • Monthly average TV viewing time per day in the Netherlands 2017-2019

    • Average daily time spent watching TV in the Netherlands 2017, by type

    • Television consumption in the Netherlands 2018, by day of the week

    • Television consumption in the Netherlands 2015-2018, by age group

    • Share of people not watching television in the Netherlands 2014-2017

  • 4. Advertisment

    • Annual television spot and non-spot ad revenue in the Netherlands 2012-2018

    • TV gross ad expenditure in the Netherlands 2014-2018, by branch

    • Number of television commercials in the Netherlands 2010-2018

    • Number of television advertisers in the Netherlands 2010-2018

    • Leading TV advertisers based on expenditure in the Netherlands 2018

    • Leading e-commerce TV advertisers based on expenditure in the Netherlands 2017

  • 5. Online TV and Video on Demand (VoD)

    • Pay-TV revenue in the Netherlands 2017, by type

    • Distribution of the video on demand viewing time in the Netherlands 2017, by channel

    • Leading online audience shares of TV shows in the Netherlands 2018

    • Leading postponed TV show audiences in the Netherlands 2018

    • Netflix penetration rate in the Netherlands 2017, by age group

    • Time spent per week on Netflix in the Netherlands 2016-2017

    • Average time spent watching Netflix in the Netherlands 2017, by age group

    • Average daily time spent watching delayed TV in the Netherlands 2010-2017

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