TV in the Netherlands

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Statista Dossier on the market for linear television in the Netherlands

How big is "old-fashioned" television in the Netherlands? Which channels attract the most viewers, and which shows are the most popular? And what is the status of the TV advertising market in the country? This Dossier looks to provide figures on the market leaders and audience market for linear television in the Netherlands. Streaming services like Netflix are not featured here, but are present in Dossiers that cover video on demand in the Netherlands.

Table of contents

  • 1. Market size
    • TV and video market revenue in the Netherlands 2013-2023

    • Daily media usage in the Netherlands 2020, by activity

    • Daily media use in the Netherlands 2019, by type

    • Government expenses on media in the Netherlands 2010-2019, by category

    • Revenues of public radio-television companies in the Netherlands 2010-2018

  • 2. Broadcasting groups
    • Biggest media companies based on net revenue in the Netherlands 2017-2018

    • Most watched TV broadcasters in the Netherlands across the whole day 2018-2019

    • Biggest TV broadcasters in the Netherlands 2014-2019, by audience market share

    • Monthly audience market share of television broadcasters in the Netherlands 2020

  • 3. Channels
    • TV channels available in the Netherlands 2019, by transmission type

    • TV channels available in the Netherlands 2019, by genre

    • Audience market shares of television channels in the Netherlands 2019

    • Audience market share of television stations in the Netherlands 2011-2019

    • Most watched TV shows in the Netherlands in 2019

    • Most watched TV programmes in the Netherlands 2020

  • 4. Consumption
    • Share of people who watch television daily in the Netherlands 2013-2020

    • Daily audience reach of television in the Netherlands 2018, by age group

    • Daily television viewing time in the Netherlands 1990-2019

    • Television viewing time in the Netherlands 2015-2019, by age group

    • Monthly average TV viewing time per day in the Netherlands 2018-2020

    • Monthly consumption of linear TV and SVOD in the Netherlands 2018-2020

  • 5. Advertising
    • Annual TV commercials in the Netherlands 2010-2019

    • Number of advertised brands on television in the Netherlands 2010-2019

    • Annual television spot and non-spot ad revenue in the Netherlands 2012-2019

    • TV gross ad expenditure in the Netherlands 2014-2019, by branch

    • Biggest TV advertisers based on expenditure in the Netherlands 2018-2019

    • TV advertising revenue forecasted in the Netherlands 2014-2023

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