Toys & Hobby Report 2019 - Toys and Games

Statista Consumer Market Outlook - Segment Report

Toys & Hobby Report 2019 - Toys and Games The Toys and Games market includes all kinds of toys for toddlers and kids like dolls, construction sets, card games and puzzles. The worldwide revenue of US$284 billion in 2018 is expected to increase to US$356 billion by 2023.

What's included?
  • Segment Overview Toys and Games
  • Market KPI comparison: Revenue and growth rate
  • Regional comparison, including revenue per capita


In this report, we analyze one segment of the constantly growing Toys & Hobby market.

The Toys & Hobby market comprises diverse goods people buy for their leisure activities. This includes traditional toys and games for children and adults, video games consoles, various musical instruments and their accessories, equipment for indoor and outdoor sports activities, as well as equipment for fishing. The increase in disposable income as well as the growing awareness of a balanced work and private life, encourages consumers to spend more money on their hobbies. Key companies are Lego, Mattel, Amer Sports and Yamaha Corporation.

The Toys and Games market is the biggest segment of the Toys & Hobby market and accounts for more than 60% of sales. It contains a wide variety of products intended mainly, but not exclusively, for the entertainment of children. The Toys and Games segment is driven by an increase in online sales, a rise in demand for eco-friendly and high-quality toys, a fierce price competition and rapidly changing consumer preferences.

  • Language: English
  • Released: April 2019
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