Toys & Hobby Report 2019 - Toys and Games

Statista Consumer Market Outlook - Segment Report

Toys & Hobby Report 2019 - Toys and Games Toys and games generally help to improve imagination, creativity and problem-solving skills. The Toys and Games segment includes all kinds of toys for toddlers and kids like dolls, construction sets, card games and puzzles, as well as video game consoles. The worldwide revenue of US$284 billion in 2018 is forecast to increase to US$356 billion by 2023.

What's included?
  • Segment Overview Toys and Games
  • Market KPI comparison: Revenue and growth rate
  • Regional comparison, including revenue per capita


The Toys and Games segment includes subsegments such as Video Game Consoles, Toys for Toddlers and Kids, Dolls and Stuffed Toys, Puzzles, Plastic and Other Toys, Construction Sets and Models and Card Games. This segment report presents one segment from the constantly growing Toys and Hobby market.

The Toys and Games segment, the largest segment of the Toys and Hobby market, accounted for more than 60% of market’s revenue in 2018. It includes a wide variety of products intended mainly, but not exclusively, for the entertainment of children. The Toys and Games segment is driven by an increase in online sales, a rise in demand for eco-friendly and high-quality toys, a fierce price competition and rapidly changing consumer preferences.

The Toys and Games segment is predicted to amount to US$356 billion by 2023, up from US$284 billion in 2018. As of 2018, the Video Game Consoles subsegment accounted for 26% of the segment’s revenue, and this share is predicted to increase. LEGO and Mattel are some key companies in the toys and games industry.

  • Language: English
  • Released: September 2019
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