Statistics and facts on Toys
In recent years the global toys and games industry has been influenced by changing consumer tastes, with children opting for more sophisticated video games and electronic toys. Children are becoming increasingly accustomed to changing toys more frequently. This means toy and game manufacturers must introduce new products on a regular basis, and focus on innovation and technological advancements.
Market growth is being fuelled by video, console and computer games, with the industry also benefiting from a growing adult consumer base as this group takes a greater interest in games as a popular leisure pursuit. Industry players are focusing their marketing efforts on older children and adults, with small children no longer considered the industry’s main target demographic.
While traditional toys and games are losing some degree of popularity in the face of competition from interactive and intelligent toys, this market segment is expected to record demand in some regions.