E-commerce in Portugal

The Statista dossier
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Statista Dossier on e-commerce in Portugal

Table of contents

  • 1. Regional landscape
    • Market size of B2C e-commerce in Europe 2019, by country

    • Europe: share of enterprises making B2B/B2G e-commerce sales via a website 2020

    • Cross-border e-commerce from China in Europe 2020, by country

    • eBay visit duration among online shoppers in Europe 2020, by country

    • Average AliExpress visit duration among online shoppers in Europe 2020

  • 2. Market overview
    • E-commerce retail revenue in Portugal 2017-2025

    • Retail e-commerce ARPU in Portugal 2017-2025

    • Number of digital buyers in Portugal 2017-2025

    • Digital buyer penetration in Portugal 2017-2025

    • Share of shoppers making domestic and cross-border purchases in Portugal 2020

  • 3. Segments
    • Portugal retail e-commerce revenue 2017-2025, by product category

    • Fastest-growing e-commerce product categories in Portugal 2020

    • Main e-commerce product categories in Portugal 2020

    • Digital products most bought online in Portugal 2020

    • Services most bought online in Portugal 2020

  • 4. Online selling
    • Online C2C e-commerce penetration in Portugal 2005-2020

    • Share of enterprises that make B2C e-commerce sales via a website in Portugal 2020

    • Portugal: e-commerce share in enterprises' revenue 2009-2020

    • Share of enterprises that make B2B/B2G e-commerce sales via a website 2020

  • 5. Main e-retailers
    • Portugal: top 10 online stores 2020, by e-commerce net sales

    • Fashion: top 5 online stores in Portugal in 2020, by net sales

    • Electronics & media: top 5 online stores in Portugal in 2020, by net sales

    • Furniture & appliances: top 5 online stores in Portugal in 2020, by net sales

    • Food & personal care: top 5 online stores in Portugal in 2020, by net sales

    • Funding of e-commerce companies in Portugal 2021

    • Funding of online food delivery companies in Portugal 2021

  • 6. User demographics
    • Share of e-commerce users in Portugal 2010-2020, by period

    • Share of e-commerce users in Portugal 2020, by region

    • Share of e-commerce users in Portugal 2020, by gender

    • Share of e-commerce users in Portugal 2020, by age

    • Share of e-commerce users in Portugal 2020, by education level

    • Share of e-commerce users in Portugal 2020, by job status

  • 7. Shopping behavior
    • Sources of information about products in Portugal 2021

    • Researching products online in Portugal 2007-2020

    • Attitudes towards online shopping in Portugal 2021

    • E-commerce user distribution in Portugal 2020, by number of orders

    • E-commerce user distribution in Portugal 2020, by value spent

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