Online shopping in Italy

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Statista Dossier on online shopping in Italy

This dossier has been compiled to provide statistical information about online shopping in Italy. The dossier presents a general market overview, as well as information on users and expenditure. Moreover, the dossier contains a special chapter on mobile shopping in Italy.

Table of contents

  • 1. Market overview

    • E-commerce turnover in Italy 2009-2019

    • Distribution of e-commerce revenue in Italy 2019, by sector

    • Value of e-commerce purchases of Italian consumers 2015-2019

    • Value of e-commerce purchases in Italy 2016-2020, by type

    • E-commerce revenue in Italy 2017-2024, by segment

    • Sales value of Italian e-commerce websites 2017-2019, by origin of customer

  • 2. Online shoppers

    • Online retail users in Italy 2017-2024

    • Fashion e-commerce user in Italy 2017-2024

    • Electronics & Media e-commerce user in Italy 2017-2024

    • Food & Personal Care e-commerce user in Italy 2017-2024

    • Furniture & Appliances e-commerce user in Italy 2017-2024

    • Toys, Hobby & DIY e-commerce user in Italy 2017-2024

  • 3. Demographics

    • Distribution of e-commerce users in Italy Q1 2018, by age

    • Distribution of e-commerce customers in Italy Q1 2018, by educational level

    • Distribution of regular e-commerce customers Q1 2018, by education level

    • Distribution of e-commerce customers using smartphones in Italy Q1 2018, by age group

    • Share of Italians booking holiday accommodations online in 2019, by age

  • 4. Mobile shopping

    • Share of mobile e-commerce turnover on total e-commerce in Italy 2014-2019

    • Market size of B2C mobile commerce in Italy 2015-2019

    • Growth rate of B2C mobile commerce in Italy 2016-2019

    • Distribution of e-commerce purchases in Italy 2019, by device

    • Device distribution for B2C e-commerce in Italy 2014-2018

    • Penetration rate of mobile e-commerce on total e-commerce in Italy 2018, by product

  • 5. Payment methods

    • Number of domains of leading online payment processing technologies in Italy 2020

    • Most offered payment solutions on online web domains in Italy in 2020

    • Preferred methods of payment for online purchases in Italy 2019-2020

  • 6. Delivery

    • Italy: preferred delivery methods for online purchases 2019

    • Importance of transparent and complete delivery costs in Italy 2017-2019

    • Importance of delivery options when shopping online in Italy 2017-2019

    • E-commerce deliveries growth during COVID-19 in Italy 2020

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