Online shopping in Italy

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Statista Dossier on online shopping in Italy

This dossier has been compiled to provide statistical information about online shopping in Italy. The dossier presents a general market overview, as well as information on users. Moreover, the dossier investigates the buying process, from pre-purchase behavior to delivery preferences.

Table of contents

    • E-commerce spending per capita in Europe 2021, by country

    • E-commerce increase due to COVID-19 in Europe 2020-2021, by country

    • CPG offline and online retail sales breakdwon in Italy 2021, by price range

    • Leading online purchase categories in Italy 2021, by market share

    • Number of online shoppers in selected European countries 2021

    • E-commerce penetration in Italy 2020-2021

    • Share of shoppers making domestic and cross-border purchases in Italy 2020

    • Percentage increase of FMCG e-commerce users in Italy 2020-2021, by age group

    • FMCG e-commerce penetration in Italy 2019-2021, by age group

    • Online vs. offline purchases by category in Italy 2021

    • Social buyers as share of internet users worldwide 2021, by country

    • Social referrals to e-commerce sites in Italy 2021, by device

    • Online cart abandonment rate in Italy 2021, by device

    • Average online order value in Italy 2019-2021

    • Average online shopper spend in Italy Q4 2019-Q3 2021

    • Average product return rates among digital shoppers in Europe 2021

    • Online vs. offline product research by category in Italy 2021

    • Reason to use price comparison websites in Italy 2021

    • Second-hand products most searched online in Italy 2021

    • Drivers of online purchases in Italy 2021

    • Pre-purchase online touchpoints for fashion & lifestyle products in Italy 2021

    • Digital technologies driving shopping in Italy 2021

    • Relevant factors in the customer journey of personal care products in Italy 2021

    • Relevant factors in the customer journey of food products in Italy 2021

    • Expected delivery time of online purchases in Italy 2021

    • Preferred delivery methods for online purchases in Italy 2021

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