Online shopping in Italy

Online shopping in Italy
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Statista Dossier on online shopping in Italy

This report provides statistical information about online shopping in Italy. It presents a general market overview, as well as information on users. Moreover, the dossier investigates the buying process, from pre-purchase behavior to payment and delivery preferences. The last chapter focuses on latest trend of social commerce.

Table of contents

    • Leading online purchase categories in Italy 2021, by market share

    • Annual growth in e-commerce revenue in Italy 2021-2022

    • Monthly online retail sales index in Italy 2021-2022

    • Sales value share of CPG in Italy 2022, by store format

    • Number of online shoppers in selected European countries 2021

    • E-commerce spending per capita in Europe 2021, by country

    • E-commerce penetration in Italy 2020-2021

    • Average online order value in Italy 2020-2022

    • Average online shopper spend in Italy Q4 2020-Q3 2022

    • Online cart abandonment rate in Italy 2022, by device

    • Percentage increase of FMCG e-commerce users in Italy 2020-2021, by age group

    • FMCG e-commerce penetration in Italy 2019-2021, by age group

    • Average product return rates among digital shoppers in Europe 2021

    • Online vs. offline product research by category in Italy 2022

    • Reason to use price comparison websites in Italy 2021

    • Drivers of online purchases in Italy 2022

    • Sources of inspiration for new products in Italy 2022

    • Intended e-commerce spend share in Italy 2022, by category

    • Second-hand products most searched online in Italy 2021

    • Online payments by type in Italy 2022

    • Most popular e-commerce payment methods in Italy 2016-2021

    • Impact of inflation on preferred e-commerce payment method in Italy 2022

    • Popular products to buy with buy now, pay later (BNPL) in Italy 2021

    • Favorite e-commerce shipping methods in Italy 2021

    • Returns of online purchases by category in Italy 2022

    • Social referrals to e-commerce sites in Italy 2022, by device

    • Interest in social commerce in Italy 2021

    • Popular activities in the metaverse among Italians 2022

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