Online shopping in Italy

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Statista dossier about online shopping in Italy

This dossier has been compiled to provide statistical information about online shopping in Italy. The dossier presents an general market overview, information on average expenditure and used payment method.

Table of contents

  • 1. Market overview

    • Online retail sales in selected European countries 2013-2016

    • Online retail spending in selected European countries 2014-2015, by device

    • Online retail spending via tablets in selected European countries 2014-2015

    • Italy: e-commerce turnover from 2004-2015

    • Digital Market Outlook: e-commerce revenue in Italy 2015-2021, by segment

    • Italy: distribution of e-commerce turnover 2016, by industry

    • E-commerce revenue per online shopper in Italy 2012-2016

    • Europe: online retailing sales growth via tablet devices 2015

    • Italy: average number of goods purchased online 2016, by platform

    • Italy: penetration rate goods sold online in 2015, by product

    • Italy: penetration rate of services sold online in 2015, by type

    • Digital Market Outlook: e-commerce revenue in Italy 2015-2021

  • 2. Expenditure

    • Italy: average online expenditure 2016, by sales channel

    • Italy: average online expenditure 2016, by device

    • Italy: average online expenditure among android users 2014-2015, by device

    • Italy: average online expenditure among IOS users 2014-2015, by device

    • E-commerce spending per capita in Italy 2012-2017

  • 3. Demographics

    • Digital Market Outlook: e-commerce users in Italy 2015-2021

    • Italy: number of digital buyers in Italy 2014-2019

    • Projected digital buyer penetration in Italy 2014-2017

    • Digital Market Outlook: clothes & shoes e-commerce users Italy 2015-2021

    • Digital Market Outlook: electronics & media e-commerce revenue in Italy 2015-2021

    • Digital Market Outlook: food & cosmetics e-commerce revenue in Italy 2015-2021

    • Digital Market Outlook: furniture & appliances e-commerce users in Italy 2015-2021

    • Italy: share of population purchasing online in 2016, by age

    • Italy: share of population purchasing online in 2016, by educational level

    • Italy: share of goods purchased online by female customers 2016, by product

    • Italy: number of online purchasers in 2016, by geographical area

    • Italy: incidence of female e-commerce customers online shopping in 2016, by products

  • 4. Consumers’ preferences

    • Survey: leading factors for online purchase in Italy in 2015

    • Italy: top reasons to begin with online shopping in 2015

    • Italy: top reasons for shopping in 2015, by age

    • Italy: main reasons to use internet to shop in 2015

    • Italy: individuals buying clothing items online in 2016, by age

    • Italy: reasons for online purchase of jewelry during Christmas 2015

    • Survey: top 5 reasons to buy furnishing articles online in Italy in 2016

    • Italy: individuals buying household linen online in 2016, by age

    • Survey: reasons to buy from a foreign online retailer in Italy in 2015

    • Italy: reasons not to buy online in 2016, by type of product

    • Italy: factors limiting online purchases in 2016

  • 5. Mobile shopping

    • EU5: smartphone buyer penetration as of March 2014, by country

    • Online retail spending via smartphones in selected European countries 2014-2015

    • Online retail spending distribution in selected European countries 2014-15, by device

    • Online retail spending share via smartphones in selected European countries 2014-2015

    • EU5: number of smartphone users who accessed mobile retail 2013

    • Italy: share of users purchasing online via mobile 2016, by age groups

    • Europe: online retailing sales growth via smartphones 2015

  • 6. Other figures

    • Survey: services to improve in-store purchasing in Italy in 2015

    • Survey: social media characteristics and online purchasing in Italy in 2015

    • Survey: drivers for affiliation to a specific retailer in Italy in 2015

    • Online customer satisfaction with the post-purchase experience in Italy in 2015

    • Italy: payment methods used for online shopping in the last year 2016

    • Italy: delivery points of goods purchased online in 2016, by location

    • Italy: purchase intentions of goods and services in the next months 2016

  • Language: English
  • Released: 2017
  • Source(s):
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