Smart Speakers

Consumer Insights Newsletter - Topic: Smart Home

Smart Speakers Smart speakers and virtual assistants revolutionize the way we interact with technology: Users can not only give voice commands but also receive responses the same way. Despite all privacy concerns, one in five U.S. onliners already use smart speakers regularly. When it comes to brands, this new market is currently dominated by Amazon’s Echo devices and their assistant Alexa. A broader user penetration will reveal whether Amazon retains its high market share.

The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. It is designed to help marketers, planners and product managers understand consumer behavior and consumer interactions with brands.

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