Cleaning products in Europe

The Statista dossier
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Statista dossier on household cleaning products in Europe

This dossier presents a range of statistics and facts on household cleaning products in Europe. The dossier gives an overview of the industry in Europe as a whole, as well as in selected leading European countries.

Table of contents

  • 1. Market overview
    • Home care market value in Western Europe 2015-2020

    • Household cleaning products market value in the EU 2017, by category

    • Household cleaning products market share in the EU 2017, by category

    • Professional cleaning and hygiene product market value in the EU 2017, by sector

    • Professional cleaning and hygiene product market share in the EU 2017, by sector

  • 2. Product categories
    • Household maintenance products market value in the EU 2017, by category

    • Laundry care products market value in the EU 2017, by sub-category

    • Surface and toilet care products market value in the EU 2013-2017

    • Dishwashing product market value in the EU 2013-2017

    • Household cleaner usage in Spain 2014-2017 by type

    • Household cleaner usage in France in 2017, by type

    • Household cleaner usage in the United Kingdom (UK) 2013-2017, by type

  • 3. Leading brands
    • Most chosen home care brands in the Europe 2017, by consumer reach points

    • Leading home care brands' household penetration rate in Europe 2017

    • Leading household cleaners in Spain 2017, by number of users

    • Leading household cleaners in France 2017, by number of users

    • Leading household cleaners in the United Kingdom (UK) 2017, by number of users

    • Most popular household cleaning products in Germany 2014-2017

  • 4. Cleaning habits
    • Tools & supplies used when cleaning at home in selected European countries 2018

    • Average weekly time spent doing household cleaning in European countries 2018

    • Person responsible for cleaning in households in selected European countries 2018

    • Main criteria for purchasing laundry detergent in Europe 2017

    • Frequency of household cleaner usage in Spain 2016-2017

    • Frequency of household cleaner usage in the United Kingdom (UK) 2014-2017

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