This report examines the German B2C E-commerce market from the supply side, through a detailed analysis of the biggest online stores by revenue in Germany in 2017. Services and rights of use (e.g. cell phone contracts), as well as shops selling only digital goods (e.g. Google Play) were not considered.
The ranking is based on a detailed analysis of over 1,000 German online stores, which we firstly surveyed about their revenue in the context of the analysis. Additionally, the data was enhanced by multiple secondary data sources from professional databases (EHI, Bundesanzeiger, Statista). Based on existing data, the drivers of E-commerce revenue were identified and their influencing factors were quantified through a regression analysis, which allowed missing data to be approximated.
The report consists of 2 professionally prepared documents: one PDF document and one Excel file with 1,000 data sets of online stores and around 180 columns.
The PDF document contains a detailed analysis of the data with diagrams and tables regarding the most important results.
The Excel file includes all examined criteria of the top 1,000 online stores in Germany, sorted by revenue. The excel file is in an easy-to-use format in part due to the convenient tables in which further analyses are possible by using the filter option. The following criteria are included:
• E-Commerce revenue
• Total revenue
• Contact person
• Legal form
• Product segments (core and additional segments)
• Sales channels
• Mobile optimisation and apps (iOS, Android)
• Store launch
• Shop systems
• EHI-Seal of quality
• Social Media (Facebook, Twitter, YouTube, GooglePlus, Pinterest, Instagram)
• Payment procedures
• Shipping methods
Publishing date: 10. October 2018
You are interested in continuously updated global market data?
In addition to the study, Statista offers a database that focuses on the topic of eCommerce: ecommerceDB.com. Use ecommerceDB.com to access detailed information on revenues and contacts for more than 6,000 online stores worldwide.
The following links redirect you to the studies in german language from prior years:
E-Commerce Market Germany 2017
E-Commerce Market Germany 2016
E-Commerce Market Germany 2015
E-Commerce Market Germany 2014
E-Commerce Market Germany 2013
E-Commerce Market Germany 2012
E-Commerce Market Germany 2011
E-Commerce Market Germany 2010
E-Commerce Market Germany 2009
More than 7,500
- E-commerce in EuropeE-commerce in Europe
- B2C E-commerce in the NetherlandsB2C E-commerce in the Netherlands
- E-commerce in Latin AmericaE-commerce in Latin America
- E-commerce in the United StatesE-commerce in the United States
- Holiday season e-commerce in the United StatesHoliday season e-commerce in the United States
- E-commerce revenue share of the leading 10 online shops in Germany 2008-2016E-commerce revenue share of the leading 10 online shops in Germany 2008-2016
- Revenues of leading online shops in Germany 2013-2016Revenues of leading online shops in Germany 2013-2016
- Distribution of the e-commerce sales in the largest online shops in Germany 2013-2016Distribution of the e-commerce sales in the largest online shops in Germany 2013-2016
- E-commerce revenue of the leading online shops in the food segment in Germany 2016E-commerce revenue of the leading online shops in the food segment in Germany 2016
- Leading online shops in the clothing segment ranked by revenue in Germany 2016Leading online shops in the clothing segment ranked by revenue in Germany 2016
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron about Statista CEO, MindShare Germany
Any more questions?
Get in touch with us quickly and easily. We are happy to help!
Download your Report
New Dossier: Food trends in the Netherlands
From organic and sustainable food to ‘free from’ products and alternative diets: this new Statista dossier about food trends in the Netherlands covers all you might want to know about what is hot and happening in the Dutch food market.
New Dossier: Direct selling market worldwide
The direct selling market refers to a business model in which products are sold without a 'Brick and Mortar' retail establishment, such as online or person-to-person. This dossier provides key data about this market, with a focus on the United States and the leading companies, such as Amway.
New Dossier: E-commerce in Argentina
Argentina is the second largest e-commerce market in Latin America as of 2017. This dossier provides key information about the different aspects of the e-commerce market in Argentina, including the main retailers, customers, mobile commerce, and more.
New Dossier: Mobile device usage in Belgium
Recent studies showed that Belgium has the highest prices when it comes to mobile data in Europe, with Proximus, Orange and Telenet as the main actors in this market. This dossier provides information on two of these main players and also features data on mobile commerce, video and apps.
New Topic page: Chinese tourism in Europe
China’s travel boom has had a notable impact across the global tourism industry, not least in Europe where China is recognized as a key visitor market. This topic page and accompanying dossier highlights the rising number of Chinese tourists in Europe and the main destinations they are heading to.
New Topic Page: Trade across the Irish border
With the UK making plans to leave the EU, it is still uncertain about how this will affect trade across the UK's only land border, the Irish border. This topic highlights the importance of cross border trade and discusses how firms across Ireland are anticipating Brexit to impact their businesses.
Global Industry Reports available now!
Statista now offers industry insights from a global perspective for 34 industries. The reports provide crucial information on the trends moving all major industries. Get a bird’s-eye view on your industry, complete with all essential data, KPIs, and exclusive Statista data.
New Smart TV Industry Whitepaper
Statista Research and Analysis, in cooperation with Chinese smart TV manufacturer TCL Multimedia and its subsidiary FFalcon Technology, is going to present a new white paper on the global Smart TV industry on September 15th, 2018 during the International Broadcasting Convention (IBC) in Amsterdam.
New Dossier: Electric vehicles in Italy
Is Italy speeding up on electric mobility or is the next charging point still too far away? Have a deeper look into the topic with this new dossier. Statista provides an overview on the market situation and customer attitudes around e-mobility in this country so passionate about cars.
New Topic Page: Brexit negotiations
With an October deadline looming and an unpopular proposal in hand, time is running out for Theresa May to secure a deal with the European Union. This topic highlights some the main issues standing in the way of a deal and explores how the British public have reacted to the ongoing political drama.
New Dossier: eSports in the Benelux region
Revenue might still pale in comparison to other sports, but the recent growth of electronic sports, or eSports, has been immense. This dossier analyzes the popularity of video games and digital games in the Netherlands and the attitude shown towards the trend of online gaming.
New topic page: Organic cosmetics in the UK
As consumers become aware of the potentially harmful ingredients used in conventional beauty products, many are seeking green alternatives which pose a lesser risk to the skin and the environment. This topic page provides an overview of natural and organic cosmetic sales and UK consumer attitudes.
New Statista Study: European Football Benchmark
Just in time for the start of the new Premier League season, Statista launches the European Football Benchmark: The first football study that compares the 5 big European leagues from a fan's perspective. Find out everything about the Premier League, its clubs, sponsors and fans.
New tutorial video on the Global Consumer Survey
The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. The new tutorial video shows all functionalities and illustrates how you can use the DIY analysis tool effectively.
Consumer Electronics Report 2018 out now!
Market reports for the Statista Consumer Market Outlook will now be released roughly every other week starting with the Consumer Electronics Report 2018. The market reports include data as well as qualitative insights into market drivers, consumer behaviour, trends, sales channels and key players.
In-depth eMobility Report updated & extended
The trend topic eMobility affects many industries and constantly attracts new players. Our updated in-depth report contains all relevant data and insights and includes an excel file with a detailed list of electric cars, trucks, cargo vehicles, buses, and their specifications.