E-commerce in the European Union

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Statista dossier about e-commerce in the EU

This dossier presents a range of selected statistics and data about the e-commerce sector in the European Union. The report contains key figures about the market revenue and number of e-commerce users in EU countries, with a last chapter dedicated to relevant insights regarding cross-border e-commerce.

This release covers countries of the European Union, while a dossier dedicated to the United Kingdom can be found here.

Table of contents

    • Total retail e-commerce revenue in Europe 2017-2025

    • Online commerce revenue share of companies in Europe 2020, by country

    • E-commerce spending per capita in Europe 2016-2020, by country

    • E-commerce usage rate in the European Union 2009-2019, by country

    • Online C2C e-commerce penetration in the European Union 2007-2020

    • Revenues in e-commerce in Germany 2017-2025, by segment

    • Online goods revenues in Germany 2000-2021

    • Number of e-commerce users in Germany 2017-2025

    • Gross annual online retail revenue share in total retail revenue Austria 2006-2020

    • Share of online shoppers in Austria 2003-2021

    • E-commerce revenue in France 2017-2025, by segment

    • Online retail users in France 2017-2025

    • Total retail e-commerce revenue in France 2017-2025

    • Most popular payment methods for online purchases in France 2021

    • E-commerce revenue in Italy 2017-2025, by segment

    • Market size of B2C e-commerce in Italy 2016-2020

    • Total retail e-commerce revenue in Italy 2017-2025

    • Online retail users in Italy 2017-2025

    • Market size of e-commerce in the Netherlands 2005-2020

    • Quarterly e-commerce spendings in the Netherlands 2014-2021

    • Leading payment methods for online shopping in the Netherlands 2016-2020

    • Market size of e-commerce in Belgium 2015-2020

    • Online buyer penetration in Belgium 2011-2020

    • Leading payment methods for online shopping in Belgium 2016-2020

    • E-commerce revenue in Spain 2017-2025, by segment

    • Online retail users in Spain 2017-2025

    • Share of European customers who bought in online shops based in Spain 2020

    • E-commerce retail revenue in Portugal 2017-2025

    • Digital buyer penetration in Portugal 2017-2025

    • Portugal retail e-commerce revenue 2017-2025, by product category

    • Annual growth in e-commerce revenue in the Nordics Q4 2019-Q2 2021

    • Most preferred payment methods for online purchases in Nordic countries 2021

    • E-commerce revenue in Sweden 2004-2021

    • Most purchased products online in Sweden 2021

    • Value of products purchased online in Denmark 2020, by category

    • Denmark: Top 10 online stores

    • Cross-border B2C e-commerce revenue in Europe 2020, by country

    • Cross-border share of online retail in Europe 2020, by country

    • Share of shoppers making domestic and cross-border purchases in the EU-27 2020

    • Share of shoppers making domestic and cross-border purchases in the Euro area 2020

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