E-commerce in Europe

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Statista dossier about e-commerce in Europe

This dossier presents a range of selected statistics and data about the e-commerce sector in Europe. In addition to important sales and revenue figures, it also contains data on consumer behavior, with a particular focus on ordering products online from internet shops in other European countries.

Table of contents

  • 1. Overview
    • Online share of retail trade in countries 2014-2017

    • Online commerce revenue share of companies in Europe 2016, by country

    • E-commerce spending per capita in Europe 2015-2016, by country

    • E-commerce usage rate in the European Union 2009-2016, by country

    • Year-on-year increase in B2C online sales in selected European countries 2013-2017

    • Online C2C e-commerce penetration in the European Union 2007-2016

  • 2. Austria and Switzerland
    • Gross annual online retail revenue share in total retail revenue Austria 2006-2016

    • Revenue of the leading online shops in Austria 2015

    • Share of online shoppers in Austria 2003-2017

    • Revenue of the online commerce and mail order business in Switzerland 2008-2016

    • Revenue of online retail and mail order business in Switzerland 2016, by category

    • Revenue of the leading online shops in Switzerland 2015

  • 3. Benelux countries
    • E-commerce revenue in the Netherlands 2012-2017

    • E-commerce revenue per online shopper in the Netherlands 2012-2016

    • Online expenditure quarterly in the Netherlands 2014-2016

    • E-commerce spending per capita in the Netherlands 2012-2017

    • Distribution of online shopping expenditure in the Netherlands 2015-2016

    • Digital buyer penetration in Belgium 2011-2017

    • Frequency of online purchases in Belgium 2011-2017

    • Online shopping frequency in the Netherlands 2015-2016

    • Belgium: most popular online shopping categories 2015

    • Leading European countries based on cross-border spending in the Netherlands 2016

    • Ranking of preferred payments methods in Belgium 2016

    • Ranking of preferred payments methods in the Netherlands 2016

  • 4. France
    • E-commerce revenue in France 2005-2016

    • E-commerce revenue per online shopper in France 2012-2016

    • E-commerce spending per capita in France 2012-2017

    • Distance selling revenue in France 2005-2015

    • E-commerce share of distance selling revenue in France 2005-2014

    • Most popular payment methods for online purchases in France 2015-2016

  • 5. Germany
    • Revenues in online retail in Germany 2012-2017

    • Online trade goods revenues in Germany 2000-2016

    • E-commerce revenue share of the leading 10 online shops in Germany 2008-2015

    • Distance selling and internet retail revenue in Germany 2008-2020

  • 6. Italy
    • Digital Market Outlook: e-commerce revenue in Italy 2015-2021

    • Digital Market Outlook: e-commerce revenue in Italy 2015-2021, by segment

    • Digital Market Outlook: e-commerce users in Italy 2015-2021

    • E-commerce revenue per online shopper in Italy 2012-2016

    • E-commerce spending per capita in Italy 2012-2017

    • Share of European customers of online shops in Italy 2015-2016, by country

    • Most popular payment methods for online purchases in Italy 2015-2016

  • 7. Nordic countries
    • E-commerce revenue in Sweden 2012-2017

    • E-commerce revenue per online shopper in Sweden 2012-2016

    • E-commerce spending per capita in Sweden 2012-2017

    • Share of European customers of online shops in Nordic countries 2016, by country

    • Most preferred payment methods for online purchases in Nordic countries 2016

  • 8. Poland
    • E-commerce revenue in Poland 2012-2017

    • E-commerce revenue per online shopper in Poland 2012-2016

    • E-commerce spending per capita in Poland 2012-2017

    • Poland: most popular online shopping categories 2015

    • Share of European customers of online shops in Poland 2015-2016, by country

    • Most popular payment methods for online purchases in Poland 2015-2016

  • 9. Spain
    • E-commerce revenue in Spain 2012-2017

    • Digital Market Outlook: e-commerce users in Spain 2015-2021

    • E-commerce revenue per online shopper in Spain 2012-2016

    • E-commerce spending per capita in Spain 2012-2017

    • Digital Market Outlook: e-commerce revenue in Spain 2015-2021, by segment

    • Share of European customers of online shops in Spain 2013-2015, by country

    • Most popular payment methods for online purchases in Spain 2015-2016

  • 10. United Kingdom
    • E-commerce revenue in Great Britain 2012-2017

    • Digital Market Outlook: e-commerce revenue in the UK 2015-2021, by segment

    • Digital Market Outlook: e-commerce users in the UK 2015-2021

    • E-commerce revenue per online shopper in Great Britain 2012-2016

    • E-commerce spending per capita in Great Britain 2012-2017

    • Share of European customers of online shops in the UK 2016, by country

  • Language: English
  • Released: April 2017
  • Source(s): Statista
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