E-commerce in Europe

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Statista dossier about e-commerce in Europe

This dossier presents a range of selected statistics and data about the e-commerce sector in Europe. In addition to important sales and revenue figures, it also contains data on consumer behavior, with a particular focus on ordering products online from internet shops in other European countries.

Table of contents

  • 1. Overview

    • Total retail e-commerce revenue in Europe 2017-2024

    • Online commerce revenue share of companies in Europe 2019, by country

    • E-commerce spending per capita in Europe 2016-2019, by country

    • E-commerce usage rate in the European Union 2009-2017, by country

    • Online share of retail trade in selected countries 2014-2018

    • Year-on-year increase in B2C online sales in selected European countries 2013-2017

    • E-commerce consumer penetration in Europe 2017-2019, by country

    • Online C2C e-commerce penetration in the European Union 2007-2018

  • 2. Austria and Switzerland

    • Gross annual online retail revenue share in total retail revenue Austria 2006-2019

    • Revenue of the leading online shops in Austria 2017

    • Share of online shoppers in Austria 2003-2017

    • Revenue of the online commerce and mail order business in Switzerland 2008-2017

    • Revenue of online retail and mail order business in Switzerland 2014-17, by category

    • Switzerland: top 10 online stores 2018, by revenue

    • Revenue of the leading online shops in Switzerland 2015

  • 3. Benelux countries

    • Market size of e-commerce in the Netherlands 2005-2019

    • E-commerce revenue in the Netherlands 2012-2017

    • E-commerce revenue per online shopper in the Netherlands 2012-2016

    • Quarterly e-commerce spendings in the Netherlands 2014-2019

    • E-commerce spending per capita in the Netherlands 2012-2017

    • Distribution of online shopping expenditure in the Netherlands 2015-2019

    • Market size of e-commerce in Belgium 2015-2019

    • Digital buyer penetration in Belgium 2011-2019

    • Frequency of online purchases in Belgium 2011-2019

    • Online shopping frequency in the Netherlands 2015-2019

    • Leading European countries based on cross-border spending in the Netherlands 2016

    • Market size of e-commerce in Luxembourg 2012-2019

    • Leading payment methods for online shopping in Belgium 2016-2019

    • Leading payment methods for online shopping in the Netherlands 2016-2019

  • 4. France

    • E-commerce revenue in France 2017-2024, by segment

    • E-commerce revenue in France 2005-2020

    • Total retail e-commerce revenue in France 2017-2024

    • Leading products and services purchased online among French e-buyers 2019

    • E-commerce revenue per online shopper in France 2012-2016

    • E-commerce spending per capita in France 2012-2017

    • Most popular payment methods for online purchases in France 2017-2019

  • 5. Germany

    • E-commerce revenue in Germany 1999-2019

    • Online trade goods revenues in Germany 2000-2019

    • Revenues in online retail in Germany 2012-2017

    • E-commerce revenue share of the leading 10 online shops in Germany 2008-2018

    • Distance selling and internet retail revenue in Germany 2009-2020

    • Revenues in e-commerce in Germany 2017-2024, by segment

    • Number of e-commerce users in Germany 2017-2024

  • 6. Italy

    • E-commerce turnover in Italy 2009-2019

    • Italy: e-commerce B2C market value in Italy 2014-2018

    • Italy: e-commerce B2C market share in Italy 2014-2018, by device

    • Total retail e-commerce revenue in Italy 2017-2024

    • E-commerce revenue in Italy 2017-2024, by segment

    • Toys, Hobby & DIY e-commerce user in Italy 2017-2024

    • E-commerce revenue per online shopper in Italy 2012-2016

    • E-commerce spending per capita in Italy 2012-2017

    • Share of European customers of online shops in Italy 2018, by country

    • Most popular payment methods for online purchases in Italy 2017-2018

  • 7. Nordic countries

    • Most preferred payment methods for online purchases in Nordic countries 2019

    • Market spending on online shopping in the Nordics 2019

    • Online shopping reach in the Nordics 2019

    • Share of European customers of online shops in Nordic countries 2019, by country

    • E-commerce turnover in Sweden 2004-2020

    • E-commerce revenue per online shopper in Sweden 2012-2016

    • E-commerce spending per capita in Sweden 2012-2017

    • Most purchased products online in Sweden 2020

    • Finland: top 10 online stores 2018, by revenue

    • Most preferred foreign websites for online shopping in Finland 2018

    • E-commerce turnover in Norway 2012-2019

    • Norway: top 10 online stores 2018, by revenue

    • Online physical goods turnover in Norway 2019, by category

  • 8. Poland

    • E-commerce revenue forecast in Poland 2017-2023

    • E-commerce revenue in Poland 2012-2017

    • Number of registered e-commerce stores in Poland 2013-2019

    • Most popular online shopping categories in Poland 2019

    • Share of individuals who purchased online Poland 2009-2018

    • E-commerce revenue per online shopper in Poland 2012-2016

    • E-commerce spending per capita in Poland 2012-2017

    • Share of European customers of online shops in Poland 2019, by country

    • Most popular payment methods for online purchases in Poland 2017-2018

  • 9. Spain

    • E-commerce revenue in Spain 2012-2017

    • Online retail users in Spain 2017-2024

    • E-commerce revenue per online shopper in Spain 2012-2016

    • E-commerce spending per capita in Spain 2012-2017

    • E-commerce revenue in Spain 2017-2024, by segment

    • Share of European customers of online shops in Spain 2018, by country

    • Most popular payment methods for online purchases in Spain 2017-2018

  • 10. United Kingdom

    • E-commerce revenue in Great Britain 2012-2017

    • E-commerce revenue in United Kingdom 2017-2024, by segment

    • Online retail users in United Kingdom 2017-2024

    • E-commerce revenue per online shopper in Great Britain 2012-2016

    • E-commerce spending per capita in Great Britain 2012-2017

    • Share of European customers of online shops in the UK 2018, by country

    • Online purchasing penetration in Great Britain 2008-2019

    • Most popular payment methods for online purchases in the UK 2017-2018

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