E-commerce in Poland

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Statista dossier on the e-commerce market in Poland

This dossier presents insights and statistics on the e-commerce market in Poland. It provides an overview of the market and contains statistics on consumer online spending and shopping behavior. The study also includes data on the most relevant online retailers and websites, as well as information on mobile commerce, digital payment methods and delivery.

Table of contents

  • 1. Market overview
    • E-commerce spending per capita in Europe 2015-2018, by country

    • E-commerce use of consumers in the European Union in 2017, by country

    • Share of European customers of online shops in Poland 2018, by country

    • Number of retail stores in Poland 2009-2018

    • Number of registered e-commerce stores in Poland 2013-2018

    • Poland: share of enterprises that make B2B/B2G e-commerce sales via a website 2018

    • Poland: share of enterprises that make B2C e-commerce sales via a website 2013-2018

    • Cross-border e-commerce usage in Poland 2015-2018

  • 2. Mobile commerce
    • Mobile device usage for e-shopping in European countries 2018

    • Devices used to purchase goods online in Poland 2015-2018

    • Most popular mobile phone browsers in Poland 2018

    • Most popular mobile phone operating systems in Poland 2018

    • Most popular tablet web browsers in Poland 2018

    • Most popular tablet operating systems in Poland 2018

  • 3. Online stores
    • Popular types of online shops in Poland 2017

    • Most popular online stores in Poland 2018, by brand awareness

    • Most popular online clothing stores in Poland 2018, by brand awareness

    • Most popular online grocery stores in Poland 2018, by brand awareness

    • Most popular online drugstores in Poland 2018, by brand awareness

    • Most popular online pharmacies in Poland 2018, by brand awareness

    • Most popular online home appliance stores in Poland 2018, by brand awareness

    • Most popular online home improvement stores in Poland 2018, by brand awareness

    • Most visited e-stores on Black Friday in Poland 2018

    • Most visited e-stores on Cyber Monday in Poland 2018

  • 4. E-commerce users
    • Share of individuals who purchased online Poland 2009-2018

    • Researching products/services online in Poland 2007-2018

    • Online C2C e-commerce penetration in Poland 2005-2018

    • Age distribution of online shoppers in Poland 2015-2018

    • Online shopping in Poland 2015-2018, by gender

    • Share of individuals buying groceries online in Poland 2007-2018

    • Online travel and accommodation services usage in Poland 2005-2017

  • 5. Online shopping behavior
    • Opinions on online shopping in Poland 2017

    • Main reasons for shopping online in Poland 2018

    • Most used online shopping inspiration sources in Poland 2018

    • Motivating factors for shopping online in Poland 2018

    • Most popular product categories researched online bought offline in Poland 2018

    • Most popular product categories researched offline bought online in Poland 2018

    • Buying products found on social media in Poland 2016

    • Social media influence on consumer purchasing decisions in Poland 2016

    • Online brand discovery through social media in Poland 2016

  • 6. Online spending behavior
    • Consumer spending on buying products online in Europe 2018

    • Online purchase by category in Poland 2017

    • Most popular online shopping categories in Poland 2018

    • Product categories bought online from abroad in Poland 2018

    • Products mostly bought / ordered online in Poland 2017

    • Product categories customers would purchase online for the first time Poland 2018

    • Ranking of product types returned in Poland 2018

    • Spending money on online dating in Poland 2017

    • Spending money on digital video content in Poland 2017

    • Spending money on digital music content in Poland 2017

  • 7. Payment methods
    • Most popular online payment methods in Poland 2016-2017

    • Most popular e-commerce payment systems in Poland 2016-2018

    • Popular ways of online payment in Poland 2017

    • Preferred payment methods of online buyers in Poland 2018

  • 8. Delivery
    • E-commerce delivery methods used in Poland 2018

    • Most important factors regarding online product deliveries in Poland 2018

    • Most acceptable time of delivery for products bought online in Poland 2018

    • Most used online shipping provider by Polish online shoppers 2018

    • Product return methods preferred by online consumers in Poland 2018

  • 9. Forecasts
    • Online retail users forecast in Poland 2017-2023

    • E-commerce revenue forecast in Poland 2017-2023

    • Fashion e-commerce revenue forecast in Poland 2017-2023

    • Electronics and media e-commerce revenue forecast in Poland 2017-2023

    • Toys, hobby and DIY e-commerce revenue forecast in Poland 2017-2023

    • Furniture and appliances e-commerce revenue forecast in Poland 2017-2023

    • Food and personal care e-commerce revenue forecast in Poland 2017-2023

    • E-travel revenue forecast in Poland 2017-2023

    • Forecast of the internet user penetration rate in Poland 2017-2023

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