E-commerce in Poland

E-commerce in Poland
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Statistics report on the e-commerce market in Poland

Table of contents

    • Value of e-commerce market in Poland 2014-2023

    • Number of registered e-commerce stores in Poland 2013-2022

    • Leading marketplaces in Poland 2019-2021

    • Ranking of product types bought in Poland 2021

    • Cross-border e-commerce usage in Poland 2015-2022

    • Most popular products bought online while cross-border shopping in Poland 2022

    • Total amount spent in consumer ecommerce categories in Poland 2021-2022

    • Share of online shoppers in Poland 2015-2022

    • Age distribution of online shoppers in Poland 2015-2022

    • Online shopping in Poland 2015-2022, by gender

    • Reason for which consumers bought with mobile devices Poland 2019-2022

    • Purchases made with mobile devices in Poland 2022

    • Purchases made with mobile devices in Poland 2022, by category

    • Shopping activities done on mobile devices in Poland 2021-2022

    • Types of mobile apps used by online shoppers in Poland 2022

    • Apps and store websites used when shopping on mobile devices in Poland 2022

    • Most common problems when shopping online via a mobile device in Poland 2022

    • Consumer requirements for a brand or store's mobile app or website in Poland 2022

    • Type of re-commerce services used in Poland 2022

    • Consumer's view of re-commerce in Poland 2022

    • Circumstances that encourage Poles to use of re-commerce 2022

    • Leading social media on which Poles buy products 2022

    • Most popular products purchased live on social media in Poland 2022

    • Penetration of social commerce and live commerce in Poland 2022

    • Share of people who made purchases through social media in Poland 2022

    • Devices used for online shopping in Poland 2022

    • Share of business customers shopping online in Poland 2022

    • B2B companies that export B2B e-commerce in Poland 2022

    • Share of B2B e-commerce sales in the total sales of companies in Poland 2022

    • B2B e-commerce sales companies in Poland 2022, by sector

    • B2B e-commerce sales companies in Poland 2022, by revenue

    • Share of B2B e-commerce companies with an online store in Poland 2022

    • Reasons for introducing B2B e-commerce in companies in Poland 2022

    • Threats of B2B e-commerce in companies in Poland 2022

    • Most popular online shops by number of users in Poland in 2022

    • Most popular online shops by reach in Poland in 2022

    • Best online shops in Poland 2022, by the highest rate

    • Highest rated online stores for children's goods in Poland 2022

    • Best online grocery stores in Poland 2022, by the highest rate

    • Best online stores for sports goods in Poland 2022, by the highest rate

    • Best online book and multimedia shops in Poland 2022, by the highest rate

    • Most popular online stores in Poland 2021-2022, by brand awareness

    • Most popular online clothing stores in Poland 2021-2022, by brand awareness

    • Most popular online grocery stores in Poland 2021-2022, by brand awareness

    • Most popular online drugstores in Poland 2021-2022, by brand awareness

    • Most popular online pharmacies in Poland 2021-2022, by brand awareness

    • Most popular online home appliance stores in Poland 2021-2022, by brand awareness

    • Most popular online home improvement stores in Poland 2021-2022, by brand awareness

    • Number of active buyers on Allegro in Poland 2017-2022

    • Allegro adjusted EBITDA in Poland 2017-2022

    • Income statement of Allegro in Poland 2019-2022

    • Revenues of Allegro in Poland 2017-2022, by revenue type

    • Net revenues of Allegro in Poland 2017-2022

    • Allegro among popular e-commerce platforms in the world in Poland 2021, by visits

    • Main reasons for shopping online in Poland 2022

    • Factors in choosing online store for shopping in Poland in 2022, by gender

    • Places for consumers to start shopping online in Poland 2020-2022

    • Categories most often used for online shopping in Poland 2019-2022

    • Most popular product categories researched online bought offline in Poland 2021-2022

    • Most popular product categories researched offline bought online in Poland 2021-2022

    • Most popular online shopping categories in Poland 2021-2022

    • Product categories bought online from abroad in Poland 2021-2022

    • Products customers would purchase online for the first time in Poland 2021-2022

    • Online store payment option availability in Poland 2022

    • Most popular forms of online electronic payment Poland 2022

    • Most popular e-commerce payment systems in Poland 2016-2022

    • Most common forms of payments when purchasing on social media in Poland 2022

    • Average monthly spending on online shopping in Poland 2021-2022, by product category

    • Average value of online purchases in Poland 2022, by category

    • Total amount spent in consumer ecommerce categories in Poland 2021-2022

    • Year-on-year growth spent in ecommerce categories in Poland 2022

    • Most popular delivery methods when shopping online in Poland 2022

    • E-commerce delivery methods used in Poland 2022

    • Most important factors regarding online product deliveries in Poland 2021

    • Most acceptable time of delivery for products bought online in Poland 2021

    • Most used online shipping provider by Polish online shoppers 2022

    • Product return methods preferred by online consumers in Poland 2022

    • Revenues from domestic and international courier shipments in Poland 2017-2021

    • Online retail users in Poland 2017-2027

    • E-commerce revenue in Poland 2017-2027

    • Fashion e-commerce revenue forecast in Poland 2017-2027

    • Electronics e-commerce revenue forecast in Poland 2017-2025

    • Toys, hobby and DIY e-commerce revenue forecast in Poland 2017-2025

    • Furniture e-commerce revenue forecast in Poland 2017-2025

    • Food e-commerce revenue forecast in Poland 2017-2025

    • Forecast of the internet user penetration rate in Poland 2017-2027

    • Popular products bought online during COVID-19 outbreak in Poland 2020

    • YoY change in online shops due to outbreak of coronavirus in Poland 2020, by category

    • Growth of online orders due to outbreak of coronavirus in Poland 2020, by category

    • Growth of online orders due to COVID-19 outbreak in Poland 2019-2020, by category

    • Growth in online sales of health and beauty items due to COVID-19 in Poland 2020

    • Growth in online sales of books and multimedia due to COVID-19 in Poland 2020

    • Growth in online sales of clothes and accessories due to COVID-19 in Poland 2020

    • Growth in online sales of FMCG products due to COVID-19 in Poland 2020

    • Growth in online sales of electronics due to outbreak of coronavirus in Poland 2020

    • Growth in online sales of household goods due to COVID-19 in Poland 2020

    • Growth in online sales of children's goods due to COVID-19 in Poland 2020

    • Growth in sales of hobby and leisure goods due to COVID-19 in Poland 2020

    • Growth of online orders and transactions due to COVID-19 in Poland 2020, by category

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