E-commerce in Poland

The Statista dossier
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Statista Dossier on the e-commerce market in Poland

Table of contents

  • 1. Market overview
    • E-commerce spending per capita in Europe 2016-2020, by country

    • Leading marketplaces in Poland 2020

    • Share of shoppers making online cross border purchases in Poland 2020, by country

    • Number of registered e-commerce stores in Poland 2013-2021

    • Ranking of product types bought in Poland 2020

    • Ranking of product types bought from abroad in Poland 2020

    • Cross-border e-commerce usage in Poland 2015-2020

    • Total amount spent in consumer ecommerce categories in Poland 2020

    • Year-on-year growth spent in ecommerce categories in Poland 2020

  • 2. COVID-19 impact on e-commerce
    • Popular products bought online during COVID-19 outbreak in Poland 2020

    • YoY change in online shops due to outbreak of coronavirus in Poland 2020, by category

    • Growth of online orders due to outbreak of coronavirus in Poland 2020, by category

    • Growth of online orders due to COVID-19 outbreak in Poland 2019-2020, by category

    • Growth in online sales of health and beauty items due to COVID-19 in Poland 2020

    • Growth in online sales of books and multimedia due to COVID-19 in Poland 2020

    • Growth in online sales of clothes and accessories due to COVID-19 in Poland 2020

    • Growth in online sales of FMCG products due to COVID-19 in Poland 2020

    • Growth in online sales of electronics due to outbreak of coronavirus in Poland 2020

    • Growth in online sales of household goods due to COVID-19 in Poland 2020

    • Growth in online sales of children's goods due to COVID-19 in Poland 2020

    • Growth in sales of hobby and leisure goods due to COVID-19 in Poland 2020

    • Growth of online orders and transactions due to COVID-19 in Poland 2020, by category

  • 3. Mobile commerce
    • Reason for which consumers bought with mobile devices Poland 2020

    • Purchases made with mobile devices in Poland 2020

    • Purchases made with mobile devices in Poland 2020, by category

    • Products unlikely to be purchased with mobile devices in Poland 2020, by category

    • Place of mobile device usage by consumers who buy online in Poland 2020

    • Places of mobile devices usage by mobile shoppers in Poland 2020

    • Shopping activities done on mobile devices in Poland 2020

  • 4. Online stores
    • Leading marketplaces in Poland 2020

    • Most popular online shops by number of users in Poland in 2020

    • Best online shops in Poland 2020, by the highest rate

    • Best online stores for children's goods in Poland 2020, by the highest rate

    • Best online grocery stores in Poland 2020, by the highest rate

    • Best online stores for sports goods in Poland 2020, by the highest rate

    • Best online stores for books in Poland 2020, by the highest rate

    • Most popular online stores in Poland 2020, by brand awareness

    • Most popular online clothing stores in Poland 2020, by brand awareness

    • Most popular online grocery stores in Poland 2020, by brand awareness

    • Most popular online drugstores in Poland 2020, by brand awareness

    • Most popular online pharmacies in Poland 2020, by brand awareness

    • Most popular online home appliance stores in Poland 2020, by brand awareness

    • Most popular online home improvement stores in Poland 2020, by brand awareness

  • 5. Allegro
    • Number of active buyers on Allegro in Poland 2017-2020

    • Revenue structure of Allegro in Poland 2020

    • Income statement of Allegro in Poland 2019-2020

    • Revenues of Allegro in Poland 2019-2020, by revenue type

    • Net revenues of Allegro in Poland 2017-2020

    • Allegro among popular e-commerce platforms in the world in Poland 2020, by visits

  • 6. E-commerce users
    • Age distribution of online shoppers in Poland 2015-2020

    • Online shopping in Poland 2015-2020, by gender

    • Share of respondents who do online shopping in Poland in 2019, by gender

    • Share of individuals buying groceries online in Poland 2009-2019

    • Most important e-commerce criteria when shopping online in Poland 2020

    • Online shoppers who shop in foreign online stores in Poland in 2019, by age group

    • Most popular foreign countries for online shopping in Poland in 2019

    • Reasons for buying products from foreign online shops in Poland 2020

    • New products bought online due to the COVID-19 pandemic in Poland 2020

  • 7. Online shopping behavior
    • Main reasons for shopping online in Poland 2020

    • Reasons for not shopping online in Poland in 2019

    • Factors in choosing online store for shopping in Poland in 2019, by gender

    • Most important elements of online return policies for customers in Poland in 2019

    • Share of internet users who report performing ecommerce activities in Poland 2020

    • Places for consumers to start shopping online in Poland 2019-2020

    • Categories most often used for online shopping in Poland 2020

    • Most popular product categories researched online bought offline in Poland 2020

    • Most popular product categories researched offline bought online in Poland 2020

    • Most important e-commerce criteria when shopping online in Poland 2020

  • 8. Online spending behavior
    • Consumer spending on buying products online in Europe 2019-2020

    • Average value of online purchases in Poland 2019, by category

    • Most popular online shopping categories in Poland 2020

    • Product categories bought online from abroad in Poland 2020

    • Product categories customers would purchase online for the first time Poland 2020

    • Total amount spent in consumer ecommerce categories in Poland 2020

  • 9. Payment methods
    • Share of respondents who made online payments in Poland 2019-2020

    • Share of respondents who made electronic payments in Poland 2020, by age

    • Online store payment option availability in Poland 2020

    • Most popular forms of online electronic payment Poland 2020

    • Most popular online payment methods in Poland 2020, by device

    • Most convenient forms of online electronic payment in Poland 2020

    • Most popular e-commerce payment systems in Poland 2016-2020

    • Financial and transaction products used in smartphone purchases Poland 2020

    • Financial and transaction products used in tabletpuchases Poland 2020

  • 10. Delivery
    • Online store delivery options in Poland 2020

    • E-commerce delivery methods used in Poland 2020

    • Most important factors regarding online product deliveries in Poland 2020

    • Most acceptable time of delivery for products bought online in Poland 2020

    • Most used online shipping provider by Polish online shoppers 2020

    • Product return methods preferred by online consumers in Poland 2020

    • Value of courier delivery market in Poland 2014-2023

  • 11. Forecasts
    • Number of online shopping consumers in Poland 2017-2023 (in millions)

    • Online retail users forecast in Poland 2017-2025

    • E-commerce revenue forecast in Poland 2017-2025

    • Fashion e-commerce revenue forecast in Poland 2017-2024

    • Electronics and media e-commerce revenue forecast in Poland 2017-2024

    • Toys, hobby and DIY e-commerce revenue forecast in Poland 2017-2024

    • Furniture and appliances e-commerce revenue forecast in Poland 2017-2024

    • Food and personal care e-commerce revenue forecast in Poland 2017-2024

    • E-travel revenue forecast in Poland 2017-2023

    • Forecast of the internet user penetration rate in Poland 2015-2025

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