E-commerce in Poland

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Statista Dossier on the e-commerce market in Poland

This dossier presents insights and statistics on the e-commerce market in Poland. It provides an overview of the market and contains statistics on consumer online spending and shopping behavior. The study also includes data on the most relevant online retailers and websites, as well as information on mobile commerce, digital payment methods and delivery.

Table of contents

  • 1. Market overview
    • E-commerce spending per capita in Europe 2016-2019, by country

    • E-commerce consumer penetration in Europe 2017-2019, by country

    • Share of European customers of online shops in Poland 2019, by country

    • Number of registered e-commerce stores in Poland 2013-2019

    • Allegro among popular e-commerce platforms in the world in Poland 2020, by visits

    • Ranking of product types bought in Poland 2019

    • Ranking of product types bought from abroad in Poland 2019

    • Cross-border e-commerce usage in Poland 2015-2020

    • Total amount spent in consumer ecommerce categories in Poland 2019

    • Year-on-year growth spent in ecommerce categories in Poland 2019

    • Most important investments of e-commerce companies in Poland 2019

  • 2. COVID-19 impact on e-commerce
    • Popular products bought online during COVID-19 outbreak in Poland 2020

    • YoY change in online shops due to outbreak of coronavirus in Poland 2020, by category

    • Growth of online orders due to outbreak of coronavirus in Poland 2020, by category

    • Growth of online orders due to COVID-19 outbreak in Poland 2019-2020, by category

    • Growth in online sales of health and beauty items due to COVID-19 in Poland 2020

    • Growth in online sales of books and multimedia due to COVID-19 in Poland 2020

    • Growth in online sales of clothes and accessories due to COVID-19 in Poland 2020

    • Growth in online sales of FMCG products due to COVID-19 in Poland 2020

    • Growth in online sales of electronics due to outbreak of coronavirus in Poland 2020

    • Growth in online sales of household goods due to COVID-19 in Poland 2020

    • Growth in online sales of children's goods due to COVID-19 in Poland 2020

    • Growth in sales of hobby and leisure goods due to COVID-19 in Poland 2020

    • Growth of online orders and transactions due to COVID-19 in Poland 2020, by category

    • Most popular goods bought online during the COVID-19 epidemic in Poland, by BLIK

  • 3. Mobile commerce
    • Reason for which consumers bought with mobile devices Poland 2020

    • Purchases made with mobile devices in Poland 2020

    • Purchases made with mobile devices in Poland 2020, by category

    • Products unlikely to be purchased with mobile devices in Poland 2020, by category

    • Place of mobile device usage by consumers who buy online in Poland 2020

    • Places of mobile devices usage by mobile shoppers in Poland 2020

    • Shopping activities done on mobile devices in Poland 2020

  • 4. Online stores
    • Leading marketplaces in Poland 2019

    • Most popular online shops by number of users in Poland in 2019

    • Best online shops in Poland 2019, by the highest rate

    • Best online stores for children's goods in Poland 2019, by the highest rate

    • Best online grocery stores in Poland 2019, by the highest rate

    • Best online stores for sports goods in Poland 2019, by the highest rate

    • Best online stores for books in Poland 2019, by the highest rate

    • Most popular online stores in Poland 2020, by brand awareness

    • Most popular online clothing stores in Poland 2020, by brand awareness

    • Most popular online grocery stores in Poland 2020, by brand awareness

    • Most popular online drugstores in Poland 2020, by brand awareness

    • Most popular online pharmacies in Poland 2020, by brand awareness

    • Most popular online home appliance stores in Poland 2020, by brand awareness

    • Most popular online home improvement stores in Poland 2020, by brand awareness

    • Most common platforms for online FMCG shopping in Poland 2019, by brand and channel

  • 5. E-commerce users
    • Age distribution of online shoppers in Poland 2015-2020

    • Online shopping in Poland 2015-2020, by gender

    • Share of respondents who do online shopping in Poland in 2019, by gender

    • Share of individuals buying groceries online in Poland 2009-2019

    • Most important e-commerce criteria when shopping online in Poland 2019

    • Online shoppers who shop in foreign online stores in Poland in 2019, by age group

    • Most popular foreign countries for online shopping in Poland in 2019

    • Reasons for buying products online from Poland 2019

    • Favorite countries to shop online in Poland 2019

  • 6. Online shopping behavior
    • Main reasons for shopping online in Poland 2020

    • Reasons for not shopping online in Poland in 2019

    • Factors in choosing online store for shopping in Poland in 2019, by gender

    • Most important elements of online return policies for customers in Poland in 2019

    • Best days to shop online in Poland 2019

    • Share of internet users who report performing ecommerce activities in Poland 2019

    • Places for consumers to start shopping online in Poland 2019

    • Categories most often used for online shopping in Poland 2020

    • Most popular product categories researched online bought offline in Poland 2020

    • Most popular product categories researched offline bought online in Poland 2020

    • Ranking of product types returned in Poland 2019

  • 7. Online spending behavior
    • Consumer spending on buying products online in Europe 2018-2019

    • Average value of online purchases in Poland 2019, by category

    • Most popular online shopping categories in Poland 2020

    • Product categories bought online from abroad in Poland 2020

    • Product categories customers would purchase online for the first time Poland 2020

    • Value of the Black Friday's shopping basket in Poland 2018-2019

    • Money spent on Black Friday in Poland 2019, by gender

  • 8. Payment methods
    • Share of respondents who made online payments in Poland 2018-2019

    • Share of respondents who made electronic payments in Poland 2019, by age

    • Online store payment option availability in Poland 2019

    • Most popular forms of online electronic payment Poland 2020

    • Most popular online payment methods in Poland 2019, by device

    • Most convenient forms of online electronic payment in Poland 2020

    • Most popular e-commerce payment systems in Poland 2016-2020

    • Financial and transaction products used in smartphone purchases Poland 2019

    • Financial and transaction products used in tabletpuchases Poland 2019

    • Share of ecommerce transactions completed using each method of payment in Poland 2019

  • 9. Delivery
    • Online store delivery options in Poland 2019

    • E-commerce delivery methods used in Poland 2020

    • Most important factors regarding online product deliveries in Poland 2019

    • Most acceptable time of delivery for products bought online in Poland 2019

    • Most used online shipping provider by Polish online shoppers 2020

    • Product return methods preferred by online consumers in Poland 2020

    • Value of courier delivery market in Poland 2014-2023

    • Parcel collecion point networks in Poland 2019, by courier service

  • 10. Forecasts
    • Number of online shopping consumers in Poland 2017-2023 (in millions)

    • Online retail users forecast in Poland 2017-2023

    • E-commerce revenue forecast in Poland 2017-2023

    • Fashion e-commerce revenue forecast in Poland 2017-2023

    • Electronics and media e-commerce revenue forecast in Poland 2017-2023

    • Toys, hobby and DIY e-commerce revenue forecast in Poland 2017-2023

    • Furniture and appliances e-commerce revenue forecast in Poland 2017-2023

    • Food and personal care e-commerce revenue forecast in Poland 2017-2023

    • E-travel revenue forecast in Poland 2017-2023

    • Forecast of the internet user penetration rate in Poland 2015-2025

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