E-commerce in Poland

Statistics report on the e-commerce market in Poland

E-commerce in Poland

This report presents insights and statistics on the e-commerce market in Poland. It provides an overview of the market and contains statistics on consumer online spending and shopping behavior. The report also includes data on the most relevant online retailers and websites, as well as information on mobile commerce, digital payment methods and delivery.

Table of contents

Market overview

10
  • Premium Statistic Value of e-commerce market in Poland 2014-2025
  • Premium Statistic Number of registered e-commerce stores in Poland 2013-2023
  • Premium Statistic Leading marketplaces in Poland 2019-2021
  • Basic Forecast Poland: Top 10 online stores 2022
  • Premium Statistic Ranking of product types bought in Poland 2021
  • Premium Statistic Cross-border e-commerce usage in Poland 2015-2023
  • Premium Statistic Most popular products bought online while cross-border shopping in Poland 2022
  • Premium Statistic Share of online shoppers in Poland 2015-2023
  • Premium Statistic Age distribution of online shoppers in Poland 2015-2023
  • Premium Statistic Online shopping in Poland 2015-2023, by gender

Mobile commerce

8
  • Premium Statistic Reason for which consumers bought with mobile devices Poland 2019-2022
  • Premium Statistic Purchases made with mobile devices in Poland 2022-2023
  • Premium Statistic Purchases made with mobile devices in Poland 2022, by category
  • Premium Statistic Shopping activities done on mobile devices in Poland 2021-2022
  • Premium Statistic Types of mobile apps used by online shoppers in Poland 2022
  • Premium Statistic Apps and store websites used when shopping on mobile devices in Poland 2022
  • Premium Statistic Most common problems when shopping online via a mobile device in Poland 2022-2023
  • Premium Statistic Consumer requirements for a brand or store's mobile app or website in Poland 2022

Re-commerce & social commerce

8
  • Premium Statistic Type of re-commerce services used in Poland 2022
  • Premium Statistic Consumer's view of re-commerce in Poland 2022
  • Premium Statistic Circumstances that encourage Poles to use of re-commerce 2022
  • Premium Statistic Leading social media on which Poles buy products 2022-2023
  • Premium Statistic Most popular products purchased live on social media in Poland 2022
  • Premium Statistic Penetration of social commerce and live commerce in Poland 2022
  • Premium Statistic Share of people who made purchases through social media in Poland 2023
  • Premium Statistic Devices used for online shopping in Poland 2023

B2B e-commerce

8
  • Premium Statistic Share of business customers shopping online in Poland 2022
  • Premium Statistic B2B companies that export B2B e-commerce in Poland 2022
  • Premium Statistic Share of B2B e-commerce sales in the total sales of companies in Poland 2022
  • Premium Statistic B2B e-commerce sales companies in Poland 2022, by sector
  • Premium Statistic B2B e-commerce sales companies in Poland 2022, by revenue
  • Premium Statistic Share of B2B e-commerce companies with an online store in Poland 2022
  • Premium Statistic Reasons for introducing B2B e-commerce in companies in Poland 2022
  • Premium Statistic Threats of B2B e-commerce in companies in Poland 2022

Online stores

14
  • Premium Statistic Most popular online shops by number of users in Poland 2022-2023
  • Premium Statistic Most popular online shops by reach in Poland 2022-2023
  • Premium Statistic Best online shops in Poland 2023, by the highest rate
  • Premium Statistic Highest rated online stores for children's goods in Poland 2023
  • Premium Statistic Best online grocery stores in Poland 2023, by the highest rate
  • Premium Statistic Best online stores for sports goods in Poland 2023, by the highest rate
  • Premium Statistic Best online book and multimedia shops in Poland 2023, by the highest rate
  • Premium Statistic Most popular online stores in Poland 2021-2023, by brand awareness
  • Premium Statistic Most popular online clothing stores in Poland 2021-2023, by brand awareness
  • Premium Statistic Most popular online grocery stores in Poland 2021-2023, by brand awareness
  • Premium Statistic Most popular online drugstores in Poland 2021-2023, by brand awareness
  • Premium Statistic Most popular online pharmacies in Poland 2021-2023, by brand awareness
  • Premium Statistic Most popular online home appliance stores in Poland 2021-2023, by brand awareness
  • Premium Statistic Most popular online home improvement stores in Poland 2021-2023, by brand awareness

Allegro

6
  • Premium Statistic Number of active buyers on Allegro in Poland 2017-2022
  • Premium Statistic Allegro adjusted EBITDA in Poland 2017-2022
  • Premium Statistic Income statement of Allegro in Poland 2019-2022
  • Premium Statistic Revenues of Allegro in Poland 2017-2022, by revenue type
  • Premium Statistic Net revenues of Allegro in Poland 2017-2022
  • Premium Statistic Allegro among popular e-commerce platforms in the world in Poland 2021, by visits

Online shopping behavior

9
  • Premium Statistic Main reasons for shopping online in Poland 2022-2023
  • Premium Statistic Factors in choosing online store for shopping in Poland in 2022, by gender
  • Premium Statistic Places for consumers to start shopping online in Poland 2020-2022
  • Premium Statistic Categories most often used for online shopping in Poland 2019-2022
  • Premium Statistic Most popular product categories researched online bought offline in Poland 2021-2023
  • Premium Statistic Most popular product categories researched offline bought online in Poland 2021-2023
  • Premium Statistic Most popular online shopping categories in Poland 2021-2023
  • Premium Statistic Product categories bought online from abroad in Poland 2021-2023
  • Premium Statistic Products customers would purchase online for the first time in Poland 2021-2023

Payment methods & spending

8
  • Premium Statistic Online store payment option availability in Poland 2022
  • Premium Statistic Most popular forms of online electronic payment Poland 2022-2023
  • Premium Statistic Most popular e-commerce payment services in Poland 2016-2023
  • Premium Statistic Most common forms of payments when purchasing on social media in Poland 2022
  • Premium Statistic Average monthly spending on online shopping in Poland 2021-2023, by product category
  • Premium Statistic Average value of online purchases in Poland 2022, by category
  • Premium Statistic Total amount spent in consumer ecommerce categories in Poland 2021-2023
  • Premium Statistic Year-on-year growth spent in ecommerce categories in Poland 2023

Delivery

7
  • Premium Statistic Most popular delivery methods when shopping online in Poland 2022
  • Premium Statistic E-commerce delivery methods used in Poland 2022-2023
  • Premium Statistic Most important factors regarding online product deliveries in Poland 2021
  • Premium Statistic Most acceptable time of delivery for products bought online in Poland 2021
  • Premium Statistic Most used online shipping provider by Polish online shoppers 2022-2023
  • Premium Statistic Product return methods preferred by online consumers in Poland 2022-2023
  • Premium Statistic Revenues from domestic and international courier shipments in Poland 2017-2022

Forecasts

8
  • Premium Statistic Online retail users in Poland 2017-2029
  • Premium Statistic E-commerce revenue in Poland 2017-2029
  • Premium Statistic Fashion e-commerce revenue forecast in Poland 2017-2029
  • Premium Statistic Electronics e-commerce revenue forecast in Poland 2017-2027
  • Premium Statistic Toys, hobby and DIY e-commerce revenue forecast in Poland 2017-2027
  • Premium Statistic Furniture e-commerce revenue forecast in Poland 2017-2027
  • Premium Statistic Food e-commerce revenue forecast in Poland 2017-2027
  • Premium Statistic Internet user penetration rate in Poland 2019-2029

COVID-19 impact on e-commerce

13
  • Basic Statistic Popular products bought online during COVID-19 outbreak in Poland 2020
  • Basic Statistic YoY change in online shops due to outbreak of coronavirus in Poland 2020, by category
  • Basic Statistic Growth of online orders due to outbreak of coronavirus in Poland 2020, by category
  • Basic Statistic Growth of online orders due to COVID-19 outbreak in Poland 2019-2020, by category
  • Basic Statistic Growth in online sales of health and beauty items due to COVID-19 in Poland 2020
  • Basic Statistic Growth in online sales of books and multimedia due to COVID-19 in Poland 2020
  • Basic Statistic Growth in online sales of clothes and accessories due to COVID-19 in Poland 2020
  • Basic Statistic Growth in online sales of FMCG products due to COVID-19 in Poland 2020
  • Basic Statistic Growth in online sales of electronics due to outbreak of coronavirus in Poland 2020
  • Basic Statistic Growth in online sales of household goods due to COVID-19 in Poland 2020
  • Basic Statistic Growth in online sales of children's goods due to COVID-19 in Poland 2020
  • Basic Statistic Growth in sales of hobby and leisure goods due to COVID-19 in Poland 2020
  • Basic Statistic Growth of online orders and transactions due to COVID-19 in Poland 2020, by category

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