Lifestyle, Brands, Sports & Media in the U.S. 2018

Topics of the survey

• Retail & Brands
• Media devices & pets
• Media usage & sports
• Lifestyle

• Method: Online Survey
• Survey name: Statista Survey Lifestyle, Brands, Sports & Media
• Region: USA
• Number of respondents: 10,448
• Age of respondents: 18 to 64 years
• Type of respondents: U.S. residential online population
• Survey time period: October 2018

• Gender
• Age

Retail & Brands

• The following questions are about your shopping habits and attitudes: /'
• Which of the following cosmetics, do you use on a regular basis? (check all that apply) /'
• Which of the following cosmetics, have you bought for yourself or other people in your household in the past month? (check all that apply) /'
• Which of the following types of jewelry or watch, do you own? (check all that apply) /'
• Which of the following items of clothing or equipment, have you bought for yourself in the past 12 months? (check all that apply) /'
• Which of the following items of clothing or equipment, have you bought for other people in your household in the past 12 months? (check all that apply) /'
• Have you bought any apparel or clothing relating to the following sports brands or related teams or leagues in the past 12 months? (check all that apply) /'
• Have you ever used a service to customize fashion items (e.g. by applying custom color schemes or adding monograms)?'
• Do you have to follow a dress-code at work or in daily life?'
• What kind of dress code(s)? /'
• The following questions are about your footwear:'
• Do you currently own any of the following brands of footwear? (check all that apply) /'
• And do you currently own any of these brands of footwear? (check all that apply) /'
• The following questions are about how and where you shop: Which of the following statements do you agree with? (check all that apply)
• When shopping, which of the following statement suits you best? (please select one statement)'
• In general, which of the following stores (in person, not online) have you shopped at in the past 12 months? (check all that apply) /'
• Which of the following stores (in person, not online) have you shopped at for clothes during the past 12 months? (check all that apply) /'
• Which of the following stores (in person, not online) have you shopped at for footwear from during the past 12 months? (check all that apply) /'
• Which of the following stores (in person, not online) have you shopped at for sporting goods in the past 12 months? (check all that apply) /'
• Which of the following stores (in person, not online) have you shopped at for home accessories in the past 12 months? (check all that apply) /'
• Which of the following stores (in person, not online) have you shopped at for toys or games in the past 12 months? (check all that apply) /'
• Which of the following stores or websites have you used to shop for books over the past 12 months? (check all that apply) /'
• The following questions are about household appliances: /'
• Which of the following household appliances, have you or someone in your household bought in the past 12 months? (check all that apply) /'
• Which of the following household appliances have you or someone in your household planned to buy in the next 12 months? (check all that apply) /'
• You said you or someone in your household bought a washing machine in the last 12 months, which brand did you buy?'
• If you were to consider buying a washing machine, which brand would you consider buying? (check all that apply) /'
• You said you or someone in your household bought small kitchen appliances in the last 12 months, which brands did you buy? (check all that apply) /'
• If you were to consider buying small kitchen appliances, which brand would you consider buying? (check all that apply) /'

Media devices & Pets

• The following questions are about various items or services you may own, use or plan to buy: /'
• Which of the following items or services, have you bought or started using in the past 12 months? (check all that apply) /'
• Which of the following items or services have you planned to buy or start using in the next 12 months? (check all that apply) /'
• Further to this, which of these devices or services, do you currently own/use? (check all that apply) /'
• Which of these following devices or services have you bought in the past 12 months? (check all that apply) /'
• Which of these following devices or services have you planned to buy in the next 12 months? (check all that apply) /'
• You said you bought a smart tv in the past 12 months, which type of display does it have?'
• You said you bought a smart tv in the past 12 months, which type of screen resolution does it have?'
• Which brand of television or smart tv do you currently own? (check all that apply) /'
• If you were to buy a new television or smart tv which brands would you consider? (check all that apply) /'
• Which brand of headphones do you own? (check all that apply) /'
• If you were to buy a new set of headphones which brands would you consider? (check all that apply) /'
• Which brand of speaker do you own? (check all that apply) /'
• If you were to buy a new set of speakers which brands would you consider? (check all that apply) /'
• Which brand of streaming device do you use? (check all that apply) /'
• The following questions are about your cell phone: /'
• What type of cell phone do you use as a personal phone? (check all that apply) /'
• How was your (personal) cell phone purchased?'
• Which type of payment plan do you currently use for your (personal) cell phone?'
• Which of the following cell phone carriers do you currently use for your (personal) cell phone? /'
• The following questions are about your internet usage:'
• Which of the following internet sites or apps have you used in the past month? (check all that apply) /'
• Thinking of any device, which of the following types of internet site or apps have you used in the past month? (check all that apply) /'
• Thinking of your smartphone, which of the following types of internet site or apps have you used in the past month? (check all that apply) /'
• Which of these items have you bought online in the past 12 months? (check all that apply) /'
• The following questions are about pet ownership:'
• Which of the following statements do you agree with? (check all that apply) /'
• What pet(s) do you currently own? (check all that apply) /'
• Where do you buy your pet food or supplies? (check all that apply) /'
• You said you have bought pet food or supplies online, which websites did you use? /'
• Which of the following stores (offline) have you visited for pet food or pet supplies in the past 12 months? (check all that apply) /'
• Which brands of pet food have you bought in the past 3 months? (check all that apply) /'
• Approximately, how much do you spend on your pet each month? (Not just food, include everything e.g. toys, grooming, insurance etc.)'

Media usage & Sports

• The following questions are about your media usage: Thinking about your TV usage, which of the following statements do you agree with? (check all that apply)
• Do you currently use any of the following in your household? (check all that apply) /'
• Which type of TV programs have you watched in the past month? (check all that apply) /'
• Which broadcast televison networks or stations have you watched in the past month? (check all that apply) /'
• Which of the following cable televison networks or stations have you watched in the past month? (check all that apply) /'
• Which of the following TV specials have you watched in the past 12 months? (check all that apply) /'
• Which of the following sports TV specials programs have you watched in the past 12 months? (check all that apply) /'
• Which of the following sports have you watched on broadcast TV networks in the past 12 months? (check all that apply) /'
• Which of the following sports have you watched on cable TV networks in the past 12 months? (check all that apply) /'
• Which of the following is your cable tv provider?'
• Which of the following is your satellite tv provider? /'
• Which video on demand services are you subscribed to? (check all that apply) /'
• Which device do you use to watch your video on demand service? (check all that apply) /'
• Do you use any video on demand service to specifically watch their original programs? (check all that apply) /'
• In general, how often do you watch TV (including video on demand services)?'
• Thinking about your radio usage, which of the following statements do you agree with? (check all that apply) /'
• How do you listen to the radio? (check all that apply) /'
• Which of the following have you listened to on the radio in the past month? (check all that apply) /'
• Which of the following sports have you listened to on the radio in the past 12 months? (check all that apply) /'
• In general, how often do you listen to the radio?'
• Have you read any of the following daily newspapers (printed Monday to Friday) in the past 2 weeks? (check all that apply) /'
• The following questions are about which events, sports or activities you are interested in: /'
• Would you consider yourself a fan of any of the following sports? (check all that apply) /'
• Which of the following sporting events have you attended in the past 12 months? (check all that apply) /'
• Which activites have you taken part in over the past 12 months? (check all that apply) /'
• Which activites do you participate in regularly (at least once every 2 weeks)? (check all that apply) /'

Lifestyle

• Which of the follwoing statements do you agree with in regards to health
• Which type of health insurance do you personally currently have?'
• Which of the following medical services or treatments have you received in the past 3 years? (check all that apply) /'
• Which of the following medical specialists have you visited in the past 12 months? (check all that apply) /'
• The following questions are about medication you can buy over the counter (OTC): Which of the following statements do you agree with? (check all that apply)
• Which of the following reasons prompted you to buy medication in the past 12 months? (check all that apply) /'
• Which of the following OTC painkillers have you taken in the past 12 months? (check all that apply) /'
• Do you use glasses or contact lenses?'
• Where do you usually buy your glasses?'
• Where do you usually buy your contact lenses?'
• Which of the following stores or websites have you used to buy glasses or contacts in the past 12 months? (check all that apply) /'
• What are your current diopters? (rounded to the nearest 0.5) / ... t eye'
• The following questions are about your travel and leisure activities: Which of the following statements do you agree with? (check all that apply)
• Which of the following places have you visited for an overnight stay or longer in the past 12 months, for either a business trip, personal reasons or vacation? (check all that apply) /'
• You said you had travelled abroad, to which region(s)? (check all that apply) /'
• Which of the following hotels have you used in the past 12 months? (check all that apply) /'
• Which of the following airlines have you used for domestic or foreign travel in the past 12 months? (check all that apply) /'
• Have you been to any of the following places or events in the past 12 months? (check all that apply) /'
• Which of the following casino activities have you participated in in the past 12 months? (check all that apply) /'
• The following questions are about what restaurants you use: Thinking about going out to eat, which of the following statements do you agree with? (check all that apply)
• Which type of restaurant have you been to in the past 3 months? (check all that apply) /'
• How many times have you visited a quick service restaurant in the past 3 months?'
• Which of the following quick service restaurants have you used in the past 3 months (for breakfast, lunch or dinner)? (check all that apply) /'
• How many times have you visited a sit-down restaurant in the past 3 months?'
• Which of the following sit-down restaurants have you used in the past 3 months (for breakfast, lunch or dinner)? (check all that apply) /'
• The following questions are about your consumption habits: /'
• Which of the following do you do on a regular to be more eco-friendly? (check all that apply) /'
• The following questions are about beverages: /'
• Which of these cold beverages do you drink regularly? /'
• Which of the following bottled waters have you drunk in the past 4 weeks? (check all that apply) /'
• Which of the following juices or juice drinks have you drunk in the past 4 weeks? (check all that apply) /'
• Which of the following regular soft drinks have you drunk in the past 4 weeks? (check all that apply) /'
• Which of the following diet soft drinks have you drunk in the past 4 weeks? (check all that apply) /'
• Which of the following bottled or canned tea have you drunk in the past 4 weeks? (check all that apply) /'
• Which of the following sports or energy drinks have you drunk in the past 4 weeks? (check all that apply) /'
• The following questions are about alcoholic beverages: /'
• Which of these alcoholic beverages do you drink regularly? /'
• Which of the following (domestic) beers have you drunk in the past 3 months? (check all that apply) /'
• Which of the following (domestic) light beers have you drank in the past 3 months? (check all that apply) /'
• Which of the following imported beers have you drunk in the past 3 months? (check all that apply) /'
• Which of the following liquors or spirits have you drank in the past 3 months? (check all that apply) /'
• Which of the following types of wine have you drunk in the past 3 months? (check all that apply) /'
• When do you usually drink alcoholic beverages? (check all that apply) /'
• Where have you bought wine in the past 3 months? (check all that apply) /'
• Where have you bought liqour (spirits) in the past 3 months? (check all that apply) /'
• Where have you bought beer in the past 3 months? (check all that apply) /'
• The following questions are about professional and financial services you may use: /'
• Which of the following financial services, have you used in the past 12 months? (check all that apply) /'
• How many credit cards do you have?'
• Which of the following types of credit cards have you used in the past 3 months? (check all that apply) /'
• Which of the following banks or organizations issued your credit card? (check all that apply) /'
• How do you organize your credit card payments?'
• Do you own any of the following types of residence, property or real estate investment? /'
• Shopped at any major store'
• Shopped for clothes at a store'
• Shopped for footwear at a store'
• Shopped for sporting goods at a store'
• Shopped for books'
• Shopped for games/toys at a store'
• Uses personal cell phone'
• Own a pet other than cat or dog'
• Seen a medical specialist in past 12 months'
• Visited a restaurant in past 3 months'
• Visited a quick service restaurant in past 3 months'
• Visited a quick service restaurant in past 3 months'
• Drink flavoured water'
• Beer drinkers who drank domestic any beer in past 3 months'
• Beer drinkers who drank any domestic light beer in past 3 months'
• Beer drinkers who drank any imported beer in past 3 months'
• Spirit drinkers who drank any type of whiskey in past 3 months'
• Wine drinkers who drank champagne or sparkling wine in past 3 months'
• Wine drinkers who drank red wine in past 3 months'
• Wine drinkers who drank white wine in past 3 months'
• Wine drinkers who drank rose or blush wine in past 3 months