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K-pop popularity worldwide 2021

Popularity of South Korean pop music (K-pop) worldwide in 2021

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Sources

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Release date

February 2022

Region

Worldwide, South Korea

Survey time period

November 1, 2020 to October 31, 2021

Number of respondents

8,500 respondents worldwide*

Age group

15-59 years

Special properties

respondents who experienced South Korean cultural contents

Method of interview

Online panel

Supplementary notes

*This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa.

Original question: "How popular is K-pop in your country at the moment?"

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