Lunar New Year in China

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Statista Dossier on the Chinese New Year in China

This dossier presents a range of statistics and facts about various aspects of the Chinese New Year in China, which is one of the most important festivals for family and friends to gather together. This dossier covers the latest and most relevant statistics in various aspects of the Lunar New Year holiday, including retail and e-commerce, entertainment, tourism, as well as consumer perspective.

Table of contents

  • 1. Overview
    • Key consumption figures of Chinese New Year in China 2019

    • Revenue of retail sales during Chinese New Year 2011-2019

    • Share of full year box office revenue during Spring Festival China 2011-2019

    • Total number of local tourists during Chinese New Year in China 2017-2019

    • Top travel destinations by bookings from China January 2020, by expected growth

    • Estimated outbound travel growth before epidemic of Chinese city tiers 2020

  • 2. Retail & e-commerce
    • Main online consumption factors during Chinese New Year in China 2019

    • Brand preference for online purchases during Chinese New Year in China 2019, by type

    • Main factors for Chinese New Year food choices in China 2019

    • Self-reward product type preference during Chinese New Year 2019, by age group

  • 3. Entertainment
    • Box office revenue in China Spring Festival 2012-2019

    • Annual growth rate of box office revenue in China Spring Festival 2013-2019

    • Daily active usage of smart TVs during Chinese New Year in China 2019-2020

    • Smart TV usage distribution during Chinese New Year in China 2020, by duration

    • Growth of smart TV app categories used during Chinese New Year in China 2020

    • Leading app usage duration during Chinese New Year in China 2019-2020, by app

    • Market share of VOD services during Chinese New Year in China 2020

  • 4. Tourism
    • Tourism revenue during Chinese New Year in China 2017-2019

    • Revenue from tourism during Chinese Spring Festival 2019, by region

    • Tourism volume during Chinese Spring Festival 2019, by selected region

    • Top rising travel destinations among Chinese travelers Spring Festival 2018

    • Main international travel destinations for Chinese New Year among Chinese HNWI 2018

    • Main domestic travel destinations for Chinese New Year among Chinese HNWI 2018

  • 5. Consumer perspective
    • Share of expenditure during Chinese New Year in China 2019, by age group

    • Number of red envelopes sent during Spring festival in mainland China 2018-2019

    • Money in each red envelope given during Spring festival in mainland China 2018-2019

    • New year hopes for improvement in mainland China 2019, by aspect

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