The global bank customer satisfaction survey

Statista DossierPlus on consumer approval ratings of banking services in selected countries worldwide


It could be argued that when it comes to banking, consumers are at their ficklest. The most important aspect for choosing a bank for every individual is the ability of the bank to meet the customer's personal needs. This in-depth DossierPlus measures customer satisfaction of country-level banking sectors on a number of key metrics including trust, satisfaction, terms and conditions, digital services, customer service, and financial advice. The DossierPlus also gives an insight into six key global banking markets, namely China, France, Germany, Japan, the United Kingdom, and the United States. For these countries, among others, a comparison between 2020 and 2021 values, furthermore, a comparison between the customer satisfaction of the biggest and best-rated banks operating in the markets can be found in the study.

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