Wearables: Garmin users in the United States

Consumer Insights report

Wearables: Garmin users in the United States

This report offers the reader a comprehensive overview of Garmin users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Garmin users in the United States (''brand users'') against U.S. users of wearables in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on wearables: Garmin users in the United States

  • Garmin is more popular among Millennials than other wearable brands
  • Garmin is more popular among male users of wearables than female users of wearables
  • Garmin has a larger share of users with a high income than other wearable brands
  • Garmin users are more likely to live in megacities than users of wearables in general
  • An honest and respectable life is less important to Garmin users than to other users of wearables

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