Headphones: Sennheiser users in the United States

Consumer Insights report

Headphones: Sennheiser users in the United States

This report offers the reader a comprehensive overview of Sennheiser users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Sennheiser users in the United States (''brand users'') against U.S. headphone users in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on headphones: Sennheiser users in the United States

  • Sennheiser is more popular among Millennials than other headphone brands
  • Sennheiser is more popular among male headphone users than female headphone users
  • Sennheiser has a larger share of users with a high income than other headphone brands
  • Sennheiser users are more likely to live in cities and urban areas than headphone users in general
  • Learning new things is more important to Sennheiser users than to other headphone users

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