Desktop PCs: HP owners in Australia

Consumer Insights report

Desktop PCs: HP owners in Australia

This report offers the reader a comprehensive overview of HP owners in Australia: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark HP owners in Australia (''brand users'') against Australian desktop PC owners in general (''category users''), and the overall Australian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on desktop PCs: HP owners in Australia

  • HP is more popular among Generation X than other desktop PC brands
  • HP is more popular among female desktop PC owners than male desktop PC owners
  • HP has a smaller share of owners with a high income than other desktop PC brands
  • HP owners are more likely to live in cities with over 1 million inhabitants than the average consumer
  • Having a good time is less important to HP owners than to other desktop PC owners

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