Online dating: Tinder users in Germany

Consumer Insights report

Online dating: Tinder users in Germany

This report offers the reader a comprehensive overview of Tinder users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Tinder users in Germany (''brand users'') against German online dating users in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online dating: Tinder users in Germany

  • Tinder is more popular among Generation Z than other online dating services
  • Similar to other online dating services, Tinder has a high share of male users
  • Tinder has a smaller share of users with a high income than other online dating services
  • Tinder users are more likely to live in small towns than online dating users in general
  • Being successful is more important to Tinder users than to other online dating users

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