Humanization of the pet food market in the U.S.

Statista DossierPlus on pet food trends in the United States

Humanization of the pet food market in the U.S. This Statista DossierPlus provides a deep insight into the pet food market in the United States and how it has evolved to offer a wide variety of products which mirror what humans consume.

An overview of the pet food industry is provided, which displays the forecast growth of both the global and U.S. markets. Subsequently, the report analyses two of the main reasons behind the humanization of the market. Firstly, it discusses how humans treat their pet as a part of the family, along with a detailed look at how spending behavior and perceptions of pets can differ between generations. The digital aspect of humanization is also covered as the importance of online retail grows within the pet food market. Additionally, the report explores Americans' interest in their own health and nutritional intake and how this influences how they shop for their pets. Finally, the report covers some of the leading humanized trends within the industry: natural, free-from, high-protein, and cannabidiol-infused pet food products.
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