Laptops: HP owners in Germany

Consumer Insights report

Laptops: HP owners in Germany

This report offers the reader a comprehensive overview of HP owners in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark HP owners in Germany (''brand users'') against German laptop owners in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on laptops: HP owners in Germany

  • 36% of HP owners are part of Generation X
  • There is a fairly even split of male and female HP owners
  • HP owners have a similar income distribution as laptop owners in general
  • Laptop owners in general and HP owners specifically, live in similar type of communities
  • An honest and respectable life is an important aspect of life for 44% of HP owners

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