Refrigerators: Whirlpool owners in the Netherlands

Consumer Insights report

Refrigerators: Whirlpool owners in the Netherlands

This report offers the reader a comprehensive overview of Whirlpool owners in the Netherlands: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Whirlpool owners in the Netherlands (''brand users'') against Dutch refrigerator owners in general (''category users''), and the overall Dutch consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on refrigerators: Whirlpool owners in the Netherlands

  • Whirlpool is more popular among Generation X than other refrigerator brands
  • 54% of Whirlpool owners are female
  • Whirlpool has a larger share of owners with a medium household income than other refrigerator brands
  • Whirlpool owners are more likely to live in rural communities than refrigerator owners in general
  • Safety and security is more important to Whirlpool owners than to other refrigerator owners

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