Desktop PCs: Microsoft owners in France

Consumer Insights report

Desktop PCs: Microsoft owners in France

This report offers the reader a comprehensive overview of Microsoft owners in France: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Microsoft owners in France (''brand users'') against French desktop PC owners in general (''category users''), and the overall French consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on desktop PCs: Microsoft owners in France

  • Microsoft is more popular among Generation Z than other desktop PC brands
  • Compared to other desktop PC brands, Microsoft has a relatively high share of female owners
  • Microsoft has a larger share of owners with a high income than other desktop PC brands
  • Microsoft owners are more likely to live in large cities than desktop PC owners in general
  • Being successful is more important to Microsoft owners than to other desktop PC owners

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