Consumers in China are growing fonder of snacks along with the increasing disposable income and expanded middle class. China's confectionery and snacks market exceeded 100 billion U.S. dollars in 2021, ranking third in the world. China enjoys a long tradition of consuming snacks, especially during family gatherings or visiting guests.
Roasted seeds, Chinese pastries, and dried preserved fruits are commonly consumed snacks. However, with the younger generations, this has extended to a more sophisticated palate. From the prestigious chocolate to nostalgic spicy gluten sticks, a wide selection of snacks was favored by the modern Chinese consumer.
Though the majority of Chinese consumers still purchase snack foods in brick-and-mortar stores, e-commerce is on the rise. 2021 was expected to see China's online snack sales surpass 100 billion yuan. Furthermore, q-commerce, an innovative online to offline retail channel which offers quick delivery, attracted many young Chinese snack eaters.
Furthermore, Chinese appetites for snacks have diversified in recent years. There is a growing trend among younger generations to try snacks from other countries. In 2021, China imported sugar confectionery and chocolate confectionery worth more than one billion U.S. dollars. There was also an increasing interest in nostalgic snacks with Chinese characteristics. It is no surprise that snack manufacturers such as Want Want and Dali won the hearts of snack buyers once again.
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Research expert covering e-commerce and FMCG in Greater China