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After their initial release, sales of e-book readers boomed up until 2011 both in the United States and around the world. However as of 2012, sales saw a decline. Some forecasts currently estimate that the number of e-reader users will level out over the next few years around the 50 million mark and that shipments will actually decrease sharply into the future. One reason that is often identified for this, is the increase in sales of tablet computers, which can also be used to read e-books and serve additional functions the e-readers don’t.
Amongst the products on the market, Apple’s iPad has been by far the most popular device used as an e-reader. When looking at pure e-Readers, Amazon’s Kindle Fire has been a consistent strong seller and following Amazon, Barnes and Noble’s Nook is the strongest competitor. While sales of e-readers may be expected to decline in the coming years, sales of tablets are expected to continue booming and the practice of electronic book reading is undoubtedly a trend that will be here to stay.
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Number of people who use an e-book reader in the United States from 2014 to 2020 (in millions)
Percentage of population who own an e-Reader in the United States from 2014 to 2020
Share of U.S. adults that own an e-reader from 2009 to 2016
Number of days members of affluent households in the United States used an e-book reader in 2017
On which devices do you read e-books?
What kind of e-reading device do you own?
How often do you use e-reading devices?
Is there an e-reading device in your household?
Do you plan to purchase a new e-reading device within the next 2 years?
Which criteria are most important to you when purchasing an e-reading device?
What do you consider an appropriate price for an e-reading device?
Which e-Reader brands/products are you familiar with, even if it is just by name?
Which e-Reader brands/products would you consider while planning your next purchase?
Trade e-book sales revenue in the United States from 2011 to 2016 (in billion U.S. dollars)
E-book share of total book sales in selected countries worldwide as of February 2017
Distribution of e-book unit sales on Amazon worldwide as of February 2017, by publisher category
Where do you purchase e-books?
Consumer attitudes towards books and e-books in the United States as of April 2017
How many individual e-books did you purchase within the last 12 months?
How much did you spend on individual e-books within the last 12 months?
What are your personal plans regarding e-books and e-readers in the future?
Affluent Americans who owned an e-reader in 2011-2014
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eReader - shipments by vendor
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E-reader sales worldwide from 2009-2012
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