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After their initial release, sales of e-book readers boomed up until 2011 both in the United States and around the world. However as of 2012, sales saw a decline. Some forecasts currently estimate that the number of e-reader users will level out over the next few years around the 50 million mark and that shipments will actually decrease sharply into the future. One reason that is often identified for this, is the increase in sales of tablet computers, which can also be used to read e-books and serve additional functions the e-readers don’t.
Amongst the products on the market, Apple’s iPad has been by far the most popular device used as an e-reader. When looking at pure e-Readers, Amazon’s Kindle Fire has been a consistent strong seller and following Amazon, Barnes and Noble’s Nook is the strongest competitor. While sales of e-readers may be expected to decline in the coming years, sales of tablets are expected to continue booming and the practice of electronic book reading is undoubtedly a trend that will be here to stay.
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Number of people who use an e-book reader in the United States from 2014 to 2020 (in millions)
Percentage of population who own an e-Reader in the United States from 2014 to 2020
Number of days members of affluent households in the United States used an e-book reader in 2016
Ownership of ebook readers in Great Britain from 2nd quarter 2011 to 4th quarter 2016
Number of e-reader users in the United Kingdom (UK) from 2010 to 2020 (in millions)
Number of current and potential users of e-readers in Germany from 2013 to 2016 (in millions)
Number of people who read books on electronic devices (e-reader, tablet-PC, smartphone) at least occasionally in Germany from 2012 to 2014 (in million people)
Penetration of e-readers in France from the first quarter of 2013 to January 2015
Forecast unit shipments of tablets worldwide from 2010 to 2021 (in million units)
Number of tablets shipped worldwide from 2011 to 2018 (in millions)
Worldwide tablet shipments from 2nd quarter 2010 to 2nd quarter 2017 (in million units)
Tablet and 2-in-1 tablet unit shipments forecast worldwide from 2013 to 2019 (in millions)*
Share of global tablet shipments by screen size from 2014 to 2020
Global e-book revenue from 2009 to 2016*, by region (in million U.S. dollars)
E-book sales as a percentage of total book sales worldwide in 2013 and 2018
Revenue from e-book sales in the United States from 2008 to 2018 (in billion U.S. dollars)
Trade e-book sales revenue in the United States from 2011 to 2016 (in billion U.S. dollars)
Affluent Americans who owned an e-reader in 2011-2014
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eReader - shipments by vendor
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E-reader sales worldwide from 2009-2012
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