E-Reader - Statistics & Facts

After their initial release, sales of e-book readers boomed up until 2011 both in the United States and around the world. However as of 2012, sales saw a decline. Some forecasts currently estimate that the number of e-reader users will level out over the next few years around the 50 million mark and that shipments will actually decrease sharply into the future. One reason that is often identified for this, is the increase in sales of tablet computers, which can also be used to read e-books and serve additional functions the e-readers don’t.


Amongst the products on the market, Apple’s iPad has been by far the most popular device used as an e-reader. When looking at pure e-Readers, Amazon’s Kindle Fire has been a consistent strong seller and following Amazon, Barnes and Noble’s Nook is the strongest competitor. While sales of e-readers may be expected to decline in the coming years, sales of tablets are expected to continue booming and the practice of electronic book reading is undoubtedly a trend that will be here to stay.

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e-Readers - Important statistics

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Infographics on the topic

E-Reader Infographic - eBooks Account for 23% of U.S. Publisher Sales in 2012
The Rise of e-Reading

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