E-book unit sales in the U.S. 2010-2019

Estimates show that 335.7 million e-books were sold in the United States in 2019, according to the most recently available data from a recognised source. E-book sales are difficult to track due to lack of available data from major retailers such as Amazon, smaller publishers being missed from sales data, and other factors such as the varying methodologies sources use to track and measure the market. For example, whilst figures for 2016 and 2017 are lower, it was noted that these figures only included around 450 publishers.

Estimated number of e-books sold in the United States from 2010 to 2019

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Release date

July 2020


United States

Survey time period

2010 to 2019

Supplementary notes

*Data for years 2010 to 2015 was published in 2016 and included sales of titles with ISBNs and was measured by Nielsen Bookscan and PubTrack Digital (prior to takeover by NPD Group).
**Data for 2016 and 2017 was calculated by NPD's BookScan service with PubTrack Digital sales and used data from approximately 450 publishers.
***Data for 2019 comes from the Association of American Publishers and was estimated at being 2.6 percent lower than in 2018, but the source did not provide an exact figure for any years other than for 2019. The source estimates its data based on figures submitted by publishers and distributors and via market modeling,

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Statistics on "E-books in the U.S."

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