E-books have found their place in the hearts of American bookworms – 20 percent of book readers in the U.S. stated they read more e-books than hard copy books, and 23 percent read about the same number of hard copy books and e-books. In 2016, about 73 percent American book consumers stated they read books in any format, and about 30 percent stated reading at least one e-book in the past year. This consumption also has a positive reflection on revenue generation. Between 2013 and 2018, revenue from e-book sales in the U.S. is forecast to nearly double. Daily sales of e-books of online retailer Amazon in the U.S. alone stood at more than 517.5 thousand units as of January 2016, with e-books published by independent publishers accounting for the largest share of this total. Popular e-readers among U.S. publishers and authors include Amazon’s Kindle, Apple’s iPad, Barnes & Noble’s Nook, and Kobo, an e-reader produced by Canadian company Kobo Inc.
Libraries also try to cater to readers’ needs. Overall, 94 percent of U.S. public libraries offer e-books, a significant increase in comparison to the 2010 figure, when only 72 percent of the public libraries in the U.S. had e-books available. About 18 percent of the U.S. public libraries had access to 1,000 to 4,999 e-books; the median number of e-books accessed amounted to approximately 14.4 thousand. From these e-books available in public libraries in the U.S., about 74 percent of them are fiction publications, and about 26 percent are non-fictions. Readers are also increasingly using e-book lending libraries to borrow books.