Internet usage of Hispanics in the United States - Statistics & Facts

About 76.5 percent of the Hispanic population in the United States accessed the internet in 2016. In comparison to other ethnicities, this figure is low. However, this internet usage gap between ethnicities is projected to decrease in the coming years. The internet usage penetration among Hispanic in the U.S. is forecast to add up to nearly 82 percent by 2020. In terms of primary language and gender, the distribution of U.S. Hispanic internet users is somewhat similar. However, the distribution of them in age group and education attainment presents significant variation. About 44 percent of Hispanic internet users in the United States had some college degree or more, against only 26 percent of users that have attained less than high school. The large majority of Hispanic internet users fit into two group ages: 18 to 29 years old and 30 to 49 years old. Moreover, mobile internet usage was dominant in the first age group mentioned.


An estimate of 77 percent of Hispanic internet users in the U.S. were connected to some form of social networking in 2016. This means the number of Hispanic social network users in the U.S. stood at just over 34 million that year. By 2020, there will be nearly 41 million Hispanic social network users in the U.S. Hispanic users also spend more time on social media than many demographic groups surveyed in the U.S. This ethnicity ranked second in regards to weekly social networking time consumption. Nonetheless, Hispanic users in the U.S. lead in social media consumption on smartphones, with a weekly average of 279 minutes on social media via smartphone every week. Of the preferred social networking sites, Facebook unsurprisingly claims the top spot as the most popular social media among Hispanics, and recent data shows that 75 percent of Hispanic internet users accessed the social networking site. Both Instagram and Pinterest are also popular networking sites amongst Hispanic internet users in the U.S.

Hispanic users are enthusiasm about the advantages of the internet and technological development, online shopping being one of them. About 39 percent of Hispanic internet users have used expedited and same-day shipping programs, and about 20.6 percent of them have utilized mobile payment services in the past. Amazon Sites were ranked first as the leading retail sites of Hispanics in the U.S. with an audience of 13.41 million unique visitors. eBay ranked second and Wal-Mart took the third position. Other retailers include Target Corporations, Apple.com, Best Buy Sites and Macy’s Inc.

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