Electrolux is a multinational appliance manufacturer headquartered in Stockholm, Sweden. The company was formed in 1918 following the merging of Lux AB and Svenska Elektron AB. The company’s name was initially spelt “Elektrolux” but changed to its current form in 1957. The company started with 400 employees and now employs around 55,400 people worldwide. The company used to make only electric vacuum cleaners when it was formed, but today it manufactures all major appliances for both consumer and professional use.
Electrolux’s total revenue over the last five years increased from around 12 billion U.S. dollars to about 13.3 billion U.S. dollars. The company generates the majority of its revenue from its kitchen equipment segment, which accounted for 60 percent of sales in 2016. The company’s largest regional market for major appliances was North America, where 35 percent of its total revenue was generated in that year. In the U.S. alone, Electrolux generated over four billion U.S. dollars in revenue in 2016. In a 2015 U.S. survey, over half of the respondents had a positive opinion of the Electrolux brand. The EMEA region is the company's second largest business area—Electrolux generated 31 percent of its revenue here in 2016.
Electrolux ranks fourth amongst the leading household appliance companies based on sales worldwide in 2016. The largest vendor in the home appliance market was the Chinese company Midea Group Co., which generated sales of over 20 billion U.S. dollars in 2016.
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