Electrolux - Statistics & Facts

Published by Shanhong Liu, Aug 29, 2018
Electrolux is a multinational appliance manufacturer headquartered in Stockholm, Sweden. The company was formed in 1918 following the merging of Lux AB and Svenska Elektron AB. The company’s name was initially spelt “Elektrolux” but changed to its current form in 1957. The company started with 400 employees and now employs 55,692 people worldwide. The company used to make only electric vacuum cleaners when it was formed, but today it manufactures all major appliances for both consumer and professional use.

Electrolux’s total revenue over the last five years increased from around 13.1 billion U.S. dollars to about 14.7 billion U.S. dollars. The company generates the majority of its revenue from its kitchen equipment segment, which accounted for 60 percent of sales in 2017. The company’s largest regional market for major appliances was North America, where 35 percent of its total revenue was generated in that year. In the U.S. alone, Electrolux generated over 4.7 billion U.S. dollars in revenue in 2017. The major appliances in EMEA region is the company's second largest business area—Electrolux generated 32 percent of its revenue here in 2017.

Electrolux ranks fifth amongst the leading household appliance companies based on sales worldwide in 2017. The largest vendor in the home appliance market was the Chinese company Midea Group Co., which generated sales of almost 39 billion U.S. dollars in 2017.

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