Consumption of home appliances

Households in the United States spend around 300 U.S. dollars per year on major appliances and an additional 120 U.S. dollars on small appliances. The most owned household appliances in the United States are microwaves, refrigerators, vacuum cleaners, cookers/ovens, and washing machines with a household ownership rate of more than 80 percent across all categories. Small appliances such as toasters, food processors, juicers, and coffee machines are also commonly owned with ownership rates of above 75 percent.

Appliances imports outweigh exports in the United States

The United States’ trade balance for household appliances shows that the country’s imports of household and kitchen appliances are almost five times as high as the value of home appliances exports. As imports have grown by nearly 75 percent over the last ten years, U.S. exports have mostly stagnated over the same time.

Smart home and appliances are forecast to grow

A growing segment within the household appliance industry is the smart kitchen appliance market. Around 10 percent of households in the United States already own a small or major smart appliance. This number is projected to grow in line with the growing shipments and penetration rate of smart home devices in general.

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