The home appliance industry is composed of two main sectors, the major domestic appliances and small domestic appliances. Large machines used at home, such as freezers, stoves, washing machines, are part of the major domestic appliance category. Shipments of major home appliances in the U.S. are forecast to reach the highest figure to date in 2019, when 85.5 million units are projected to the shipped in the country.
The kitchen appliances segment is one of the main categories in major home appliance sector. The commercial kitchen appliances market in North Ameria had a market size of 25.5 billion U.S. dollars. Refrigerators and freezers is also an important segment within this market, as shipments of refrigerators are forecast to reach 12.4 million unit by 2019, while shipments of freezers in the country are projected to total 2.02 million in the same year. Other important segments of this industry include washing machines, dishwashers as well as oven and ranges. Small domestic appliances, the second category of this industry, include products such as food processors, toasters and coffee makers.
A growing segment within the household appliance industry is the smart appliance market. The smart appliance market in the U.S. brought in revenue of 887 million U.S. dollars in 2016, a significant increase from the 2011 figure when this market was valued at 105 million U.S. dollars. The penetration rate of connected devices in U.S. households stood at 19 percent, according to a Statista survey conducted in May 2017. It is forecast that by 2018, the unit shipment of smart home devices in the U.S. would reach 40.8 million units.