YoY change in major household appliances shipments in the U.S. and Europe 2018-2021

The shipments of core household appliances have been growing steadily, recovering from a drop in shipment numbers in 2019. This applies to all major household appliance markets, whether in Western Europe, Eastern Europe, or the United States. The largest growth was the jump in microwave ovens and home-comfort products in the U.S. between 2020 and 2021, with a 15 percent increase in shipments.

Household appliances industry recovering from the coronavirus (COVID-19) impact

While COVID-19 had a substantial impact on most industries, in the case of household appliances it corrected a rather steep decline in shipment numbers that began in 2018. As a result, 2020 shipments rose steadily and in 2021 exceeded their pre-2018 numbers by a substantial amount.

2021 - an excellent year for household appliances

2021 saw a significant increase in household appliances sales in the United States and Europe. For these double-digit increases, it has to be considered that shipments in 2020 were lower than in past years due to the COVID-19 pandemic. In general, the household appliances industry seemed to be on track to recover from the pandemic, which led to decreased revenues for major home appliances manufacturers such as Whirlpool and Electrolux. All in all, a report published in 2021 revealed that total shipments to both the U.S. and Europe were considerably better than in 2020.