Leading home appliances manufacturers worldwide 2023, by revenue
In 2023, six household appliances manufacturers worldwide surpassed 10 billion U.S. dollars in revenue with Midea Group leading the ranking with around 41.4 billion U.S. dollars. The other companies with annual revenues north of 10 billion U.S. dollars are Haier Smart Home leading, LG, Whirlpool, BSH Home Appliances, and Electrolux.
European and Chinese companies lead the way
The major players shown in the global home appliances' industry worldwide are located in Europe and China, with LG (South Korea) and Whirlpool (United States) as the exception. Midea Group and Haier Smart Home are Chinese companies, while BSH Home Appliances, Electrolux, Groupe SEB, and Arcelik are headquartered in Europe. The strong position of some of the European companies stems in part from their long-standing market presence, providing them with strong brand recognition.
Home appliances segments
The home and household appliances market is made up of two major segments: major and small appliances. The major appliances category includes refrigerators, freezers, stoves, cookers, ovens, washing machines, dryers, and dishwashers, among others. On the other hand, examples of small appliances include coffee machines, food processors, vacuum cleaners, microwaves, and blenders. The overall revenue of household appliances across all categories worldwide is forecast to reach 710 billion U.S. dollars by 2025.