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Whirlpool - Statistics & Facts

The Whirlpool Corporation is an American manufacturer of small and major home appliances headquartered in Benton Harbor, Michigan. First established in 1911 as the Upton Machine Company, the Whirlpool Corporation name was adopted in 1950 following the launch of a range of home laundry products in response to the post-war consumer demand for convenience goods. The company is one of the leading manufacturers of household appliances with around 77,000 employees and annual revenues of around 20 billion U.S. dollars.

Whirlpool's business segmentation

Whirlpool Corporation is parent to 14 major global brands that include: Maytag, KitchenAid, Bauknecht, and Jenn-Air. In addition to selling appliances under its own brands, the company is also a major producer of home appliances for other well-known companies such as IKEA and Kenmore Appliances. The company's major product categories are laundry appliances, refrigerators and freezers, and cooking appliances, which Whirlpool produces in 36 manufacturing locations across the globe. These three major segments taken together account for more than 80 percent of Whirlpool's revenue.

North America is Whirlpool's main market

As a U.S.-based company Whirlpool generates the majority of its revenue in its home market. Over half of the company’s global net sales is generated in the United States and Canada each year. In 2019 Whirlpool's revenue in North America amounted to almost 11.5 billion U.S. dollars, selling a total of around 26.4 million products overall. Whirpool's strong market position in the United States and Canada is reflected by the brands' popularity, as the company is the most popular washing machine brand in both countries according to a Statista survey.

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Whirlpool

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