The Whirlpool Corporation is an American manufacturer of small and major home appliances with headquarters in Benton Harbor, Michigan. First established in 1911 as the Upton Machine Company, the Whirlpool Corporation name was adopted in 1950 following the launch of a range of home laundry products in response to the post-war consumer demand for convenience goods. The company is one of the leading manufacturers of household appliances with around 97,000 employees and over 70 manufacturing and technology research centers across the globe.
Whirlpool Corporation is parent to 14 major global brands that include: Maytag, KitchenAid, Jenn-Air and KitchenAid. The company is ranked among the world’s leading manufacturers of electrical equipment, and its major product categories include: laundry appliances, refrigerators, cooking appliances and dishwashers. With around 6.06 billion U.S. dollars in revenue, laundry appliances made up the largest share of the company’s revenue. The company is also a major producer of home appliances for other well-known companies such as IKEA and Kenmore Appliances.
In 2015, Whirlpool attained its highest annual revenue since 2007, with around 20.9 billion U.S. dollars. The company’s operating profit of 1.29 billion U.S. dollars in that same year also marked the company’s highest profit since 2007. Its major region of operation is North America, as half of the company’s global net sales is generated in that region.
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