Although it has an internet penetration rate of only 53.7 percent, lower than many countries in Asia Pacific, Indonesia is one of the countries with the highest number of internet users in the world; as of June 2019, 171.26 million out of the country’s total population of over 260 million were active internet users. Due to blocked content and various restrictions on media freedom, Indonesia was ranked only partly free in the Freedom House Index 2019 , which ranks countries according to their degree of internet freedom, with 51 index points.
While there is a large base of active social media users in Indonesia – the country ranks third in number of social media users in Asia Pacific – social media penetration in the country is below the region’s average. As of 2020, 59 percent of the population in Indonesia was monthly active social media users, logging on to social media services at least once a month. However, social network user penetration in the country is projected to increase in the coming years. The most popular social network in Indonesia is YouTube with a penetration rate of 88 percent as of the third quarter of 2019. That year, nearly 25 percent of the population in Indonesia were expected to use Facebook. By 2023, Facebook penetration rate in Indonesia is forecasted to reach 29 percent.
In regards to digital buying, the Indonesian market shows optimistic projections. In 2024, e-commerce sales are set to surpass 50 billion U.S. dollars in revenues, up from 20.3 billion U.S. dollars in 2019. The number of digital buyers in the country, people that are expected to buy goods and services online, is projected to reach almost 190 million people by 2024.
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In the following 4 chapters, you will quickly find the 32 most important statistics relating to "Internet usage in Indonesia".