Penetration of leading social networks in Indonesia as of 4th quarter 2016

Indonesia: social network penetration Q4 2016 This statistic presents the social network penetration in Indonesia. As of the fourth quarter 2016, 40 percent of the total population were active with social media users. The most popular social platform was YouTube with a 49 percent penetration rate.
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Share of population
YouTube49%
Facebook48%
Instagram39%
Twitter38%
WhatsApp38%
GooglePlus36%
Facebook Messenger31%
LINE30%
LinkedIn28%
BBM26%
Pinterest22%
WeChat21%
Share of population
YouTube49%
Facebook48%
Instagram39%
Twitter38%
WhatsApp38%
GooglePlus36%
Facebook Messenger31%
LINE30%
LinkedIn28%
BBM26%
Pinterest22%
WeChat21%

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Description Source More information
This statistic presents the social network penetration in Indonesia. As of the fourth quarter 2016, 40 percent of the total population were active with social media users. The most popular social platform was YouTube with a 49 percent penetration rate.
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Release date
January 2017
Region
Indonesia
Survey time period
3rd and 4th quarter 2016
Age group
16 to 64 years
Supplementary notes
Data has been re-based to show national penetration.
Self-claimed activity.
Data for BBM usage is collected via a different question versus other platforms, so results may not be directly comparable

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